Content about Detergent

BOWLING GREEN, Fla. — Organix-South has introduced TheraNeem Naturals Liquid Neem Soap, a neem and castile soap made with certified organic oils and no harsh detergents, which can compromise the skin and hair, the company announced this week. The liquid soap is packaged in 16-fl.-oz. bottles and comes in two varieties: unscented and lavendar. Neem liquid soap is free of parabens and sulfates; plus, the products are cruelty-free and vegan.

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


CINCINNATI — Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

Tide said Canela will surprise people at laundromats in Miami and Los Angeles to show them how the laundry process can be consistent since measuring dosage is not necessary, the company said. Consumers will have the opportunity to meet Canela on April 3 at a laundromat in Los Angeles.

ARDMORE, Pa. — Laundry detergent brand Dropps is expanding to include fabric softener.

The company, known for its convenient toss-and-go system, has brought the same concept to its new fabric softener pacs, which are convenient in-wash softeners and scent boosters that soften, scent and protect clothes.

Dropps fabric softener pacs can be used in all washers and are available in lavender, orange blossom and wild orchid scents. Dropps said the product will be launched next month.

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

PRINCETON, N.J. — Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

New Arm & Hammer sensitive skin plus scent is hypoallergenic and delivers deep cleaning and deodorizing, while featuring a fresh scent, the company said. The product joins the brand's perfume- and dye-free laundry detergent. Both variants are compatible in high-efficiency machines and standard washing machines.

PHILADELPHIA — Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


PRINCETON, N.J. — Arm & Hammer's gel laundry detergent is celebrating its first birthday and has invited parents to share messy first birthday moments for a chance to win a dream birthday party for their child.

Arm & Hammer Power Gel is sponsoring a contest where through June 15, parents can upload an unforgettable, messy moment from their child’s first birthday, along with a caption, to PowerGelParty.com.

NEW YORK — Seventh Generation has developed an ultra-concentrated liquid laundry detergent that is available in a 100%-compostable bottle.

The company said the entire packaging system (fiber bottle, pouch, spout, cap) for its Natural 4x laundry detergent uses 66% less plastic than a typical 100-oz. 2x laundry bottle. Seventh Generation's Natural 4x laundry detergent — a nontoxic, biodegradable formula — is available in a 50-oz. (66 loads) size and two scents: Free and Clear, and Geranium Blossoms and Vanilla.

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G's Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.