Content about Design

May 2, 2013

DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare, to talk about what the company is doing to breathe new life into Geritol — a brand that resonates more with baby boomers — to better appeal to today’s 30-somethings.

AUDIO Q&A: DSN caught up with Cigdem Topalli, brand manager for Geritol and Feosol at Meda Consumer Healthcare as the company will be revitalizing the iconic supplement brand Geritol — a brand that resonates more with baby boomers today — to better appeal to today’s 30-somethings. Topalli spoke about what the company is doing to breathe new life into this old brand.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

NEW YORK — Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

March 19, 2014

Pillsbury, a brand from J.M. Smucker Co., is adding some colorful touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings will also get two new additions.

ORRVILLE, OH — Pillsbury, a brand from J.M. Smucker Co., is adding some bold touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings also will get two new additions. The eye-catching baking mixes and frostings can be mixed and matched to create eye-catching treats for friends and family, the company said.

The four new cupcake and cake mixes include:

March 5, 2014

Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.

DARIEN, Conn. — Parfums de Coeur, the maker of the Calgon bath and beauty brand, is gearing up for spring with new scents, beauty bar soap products, revamped packaging and a new ad campaign.
 

February 25, 2014

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor study released Tuesday.

CHANTILLY, Va. — Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor study released Tuesday. 

January 31, 2014

The National Advertising Division has referred to the Federal Trade Commission advertising claims made by Brain Research Labs, for Procera AVH, following the company’s failure to abide by the terms of an NAD decision.

NEW YORK — The National Advertising Division has referred to the Federal Trade Commission advertising claims made by Brain Research Labs, for Procera AVH, following the company’s failure to abide by the terms of an NAD decision.

In an underlying 2009 decision, NAD recommended that the advertiser discontinue a wide range of claims and testimonials for Procera AVH, including the unqualified claim that Procera AVH was “clinically shown to restore the memory and brain power you had 10-15 years ago" and claims that the product is “fast-acting.”

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

January 15, 2014

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

CINCINNATI — Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

January 9, 2014

As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category.

GREENSBORO, N.C. — As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category. “The electronic cigarette category is seeing a rapid growth in awareness, trial and usage among adult smokers,” said blu eCigs president Jim Raporte. “As consumer awareness and product trial continue to grow, blu eCigs expects to maintain its market leadership position and contribute to the responsible development of the product.”

January 6, 2014

Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products.

DALLAS — In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products. 

December 13, 2013

A newly appointed executive at Campbell Soup will be responsible for establishing the company's strategic direction for advertising, media, global design, digital marketing and social media.

CAMDEN, N.J. — A newly appointed executive at Campbell Soup will be responsible for establishing the company's strategic direction for advertising, media, global design, digital marketing and social media.

December 9, 2013

Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

NEW YORK — Dead Sea mineral-based skin care brand Ahava has appointed Beth Ann Catalano as president of Ahava North America, effective Jan. 1, 2014.

Catalano succeeds Elana Drell-Szyfer, who recently joined the ranks at Kenneth Cole Productions.

December 6, 2013

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has announced a new partnership with acclaimed clothing designer and Council of Fashion Designers of America member Tracy Reese.

CINCINNATI — Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has announced a new partnership with acclaimed clothing designer and Council of Fashion Designers of America member Tracy Reese.

December 5, 2013

GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand.

NEW YORK — GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand. For example, while both Generations X and Y value a product’s functionality, Gen Y also cares strongly about a brand’s image and notoriety. 

November 27, 2013

NEW YORK — The National Advertising Division has referred advertising claims made by Maxam Nutraceuticals for its PCA dietary supplement to the Federal Trade Commission for further review, after the company declined to participate in a review of its claims.

The Council for Responsible Nutrition challenged claims made by Maxam in television and Internet advertising, including:

November 13, 2013

In the current business environment, incremental growth generated by marketing or research and development can no longer create and sustain success, suggested a new report published Tuesday by PwC.

NEW YORK — In the current business environment, incremental growth generated by marketing or research and development can no longer create and sustain success, suggested a new report published Tuesday by PwC. As a result, business leaders have realized the clear need for crafting an effective innovation strategy. 

November 4, 2013

Carex Health Brands on Monday announced the acquisition of the ThermiPaq Hot & Cold Therapy brand along with other associated assets from the Thermionics Corp..

NORWELL, Mass. — Carex Health Brands announced the acquisition of the ThermiPaq Hot & Cold Therapy brand along with other associated assets from Thermionics Corp.

October 21, 2013

The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

NEW YORK — The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.

October 10, 2013

Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products.

NEW YORK — Over the past century, women have come to recognize the famous Nivea crème tin. Now, the iconic tin has taken on a new form and served as the inspiration for the redesigned packaging across all of theNivea products. During a recent press event in New York City featuring celebrity stylist Phillip Bloch, the skin care brand celebrated the new “design language,” which is designed to help unify the look and feel of Nivea — making it more prominent and easily recognizable at shelf.

October 9, 2013

People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

CHICAGO — People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.

October 7, 2013

Craig Dubitsky, known for helping to bring to market brands like Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.

NEW YORK — Craig Dubitsky, known for helping to bring to market such brands as Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.  

"He's a small part of a big movement — an insurgent group of digitally enabled entrepreneurs gnawing away at the dominance of multibillion-dollar brands and their giant marketing budgets," wrote Jack Neff, who covers personal products for AdAge

September 18, 2013

Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

NEW YORK — Beiersdorf’s Nivea brand officially unveiled on Tuesday new packaging across all products inspired by the famous Nivea blue tin that women have come to recognize over the past century.

August 27, 2013

Procter & Gamble, the makers of Crest and Oral-B, along with Stephen Hancocks Ltd., have announced that the World Dental Posters site will now be sponsored through an educational grant from P&G.

CINCINNATI — Procter & Gamble, the makers of Crest and Oral-B, along with Stephen Hancocks Ltd., have announced that the World Dental Posters site will now be sponsored through an educational grant from P&G.

August 22, 2013

The National Advertising Review Board determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.

NEW YORK — The National Advertising Review Board on Wednesday determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.

ProPhase Labs initially challenged several advertising claims for Zicam before the National Advertising Division, an investigative unit of the advertising industry’s system of self-regulation. NAD recommended Matrixx discontinue certain claims, which the company agreed to do.

August 19, 2013

Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

NEW ALBANY, Ohio — Advertisements for Roxane Labs made by Prism Marketing won three Aster Awards and an award from Healthcare Marketing Report, Prism said.

In addition to Healthcare Marketing Report's Merit Award for social media, for Roxane's animated digital advertisement, Prism's ads for Roxane the Aster Awards' Gold Award for a total advertising campaign; a Silver Award for a website series; and a Silver Award for a magazine advertising series.