Content about Depilation

July 5, 2011

Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


NEW YORK — Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


Depilatories slipped 3.4% to $26.4 million during the 12 weeks ended May 15 across food, drug and mass (excluding Walmart), according to SymphonyIRI.


June 16, 2011

Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

PARSIPPANY, N.J. — Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

June 15, 2011

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

NEW YORK — Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor's handle.

June 1, 2011

Among the best kinds of gifts are those that don’t cost the gift giver too much and also help the gift recipient save money. Kerr Drug is stocking an item that does both.

RALEIGH, N.C. — Among the best kinds of gifts are those that don’t cost the gift giver too much and also help the gift recipient save money. Kerr Drug is stocking an item that does both.

May 25, 2011

Bic has teamed up with House Party, a marketing company that specializes in delivering products into the homes of consumers via "party packs," to promote its Bic Soleil women's disposable razors for summer. Under the partnership, Bic is hosting 1,000 parties across the country in the homes of target consumers on June 4.

NEW YORK — Bic has teamed up with House Party, a marketing company that specializes in delivering products into the homes of consumers via "party packs," to promote its Bic Soleil women's disposable razors for summer. Under the partnership, Bic is hosting 1,000 parties across the country in the homes of target consumers on June 4.

May 18, 2011

Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.

SHELTON, Conn. — Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.

For the past three years, Schick Intuition has released summer handles with designs that add a splash of fun to the consumers' shower experience. For 2012, Framel has created three fashion-forward design options.

May 11, 2011

Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

PARSIPPANY, N.J. — Veet's newest hair removal products build on the belief that a groomed bikini line tops summer appearance must-haves among women, according to a survey conducted on the brand's behalf.

The "2011 Veet Survey" found that among U.S. women ages 18 years and older, 74% of respondents said they believed a groomed bikini line is the No. 1 must-have this beach season, more so than having a toned body (17%). What's more, 83% of women said they would rather hit the beach 5 lbs. heavier than with a visibly ungroomed bikini line.

May 3, 2011

Nair is enhancing the hair-removal experience with new products.

PRINCETON, N.J. — Nair is enhancing the hair-removal experience with new products.

New to the Nair lineup are milk and honey roll-on wax, cool gel and Nair for Men Shower Power.

Inspired by the beauty ritual of Mediterranean women, the milk and honey roll-on wax is an easy-to-use microwavable wax for legs and body that provides long-lasting smoothness, Nair said.

As the brand's first translucent depilatory gel, Nair cool gel removes hair from legs and the body using advanced technology, while offering a unique cooling sensation and fresh, clean scent.

April 27, 2011

Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care's Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care's Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.

April 19, 2011

Tria Beauty, which creates at-home light-based skin care products, has announced the completion of $27 million in equity and $10 million in debt financing to help support the continued growth of the company and global commercialization of its light-based skin care products.

DUBLIN, Calif. — Tria Beauty, which creates at-home light-based skin care products, has announced the completion of $27 million in equity and $10 million in debt financing to help support the continued growth of the company and global commercialization of its light-based skin care products.

April 8, 2011

Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

SHELTON, Conn. — Energizer Personal Care has unveiled under its Schick brand the second generation of the Hydro razor, the Schick Hydro Blast.

February 23, 2011

Perma Brands, a developer and distributor of personal care, beauty, bath and gift items in North America, is bringing to the U.S. market the Danish-designed Razorpit, which is a product designed to extend the life of a razor blade.

NEW YORK — Perma Brands, a developer and distributor of personal care, beauty, bath and gift items in North America, is bringing to the U.S. market the Danish-designed Razorpit, which is a product designed to extend the life of a razor blade.

December 7, 2010

Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.

ATLANTA — Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.

November 24, 2010

Just one week after clearing the antitrust hurdle to acquire American Safety Razor, Energizer announced that its acquisition of the company now is complete.

ST. LOUIS — Just one week after clearing the antitrust hurdle to acquire American Safety Razor, Energizer announced that its acquisition of the company now is complete.

Energizer purchased substantially all of the assets of American Safety Razor for $301 million in cash and the assumption of certain liabilities, the company said.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings.

November 14, 2010

It was announced in October that Energizer Holdings emerged as the winning bidder for American...

ST. LOUIS — It was announced in October that Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets. To top it off, Energizer earlier this year won—ironically from ASR—the entry price point/disposable wet-shaving business at Walmart. In light of these developments, at least one industry observer believed that Energizer is poised for significant growth opportunities.

October 31, 2010

British shaving brand the King of Shaves is expanding its U.S. and Canadian distribution under...

October 11, 2010

Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings,...

ST. LOUIS Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

The acquisition is subject to regulatory approval. Energizer is the parent company of Schick Wilkinson Sword, the second-largest manufacturer and marketer of men’s and women’s wet-shave products in the world.

 

September 26, 2010

The Art of Shaving stores are in the midst of a makeover, as the rollout...

September 8, 2010

Wahl is working with facial hair experts to launch a website that will include an...

September 7, 2010

The maker of Concord and Niagara grape-based products has named a former Gillette executive as...

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch's last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

March 14, 2010

The razor wars appear to be resurfacing as Procter & Gamble’s Gillette and Energizer’s Schick...

SHELTON, Conn. —The razor wars appear to be resurfacing as Procter & Gamble’s Gillette and Energizer’s Schick both launch new shaving systems for 2010. However, it’s Schick’s new Hydro razor that has caught the attention of at least one industry observer.

February 18, 2010

Energizer has unveiled its newest razor line that promises to revolutionize men's shaving with first-to-market...

February 16, 2010

Procter & Gamble is looking to set a new standard in men's shaving and skin...

February 8, 2010

Bic has announced that it is offering two new shavers for men: the Bic Flex4...

January 26, 2010

Nair, a Church & Dwight brand, is looking to help beauty mavens get beach ready...