Content about Depilation

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

A recent study by market research company the NPD Group on the men’s grooming market found that more than 9-in-10 men are using some sort of grooming product today, whether it is a skin care, shave or hair care product. In looking at recent sales data from SymphonyIRI Group, the grooming/
shaving scissors segment undoubtedly is a shining star among guys.


Sales of grooming/shaving scissors at food, drug and mass (excluding Walmart) soared nearly 24% to almost $360 million during the 52 weeks ended April 15, according to SymphonyIRI Group.


MADISON, Wis., and RALEIGH, N.C. — Grooming products company Remington and software development firm Kadro Solutions have announced the release of the i-Light Pro mobile application for iPhone, Android and iPad, in conjunction with the U.S. release of Remington i-Light Pro Intense Pulsed Light hair removal system.

SAN FRANCISCO — Pacific Shaving, a maker of natural and eco-friendly shaving essentials, is celebrating in partnership with nonprofit organization Trees for the Future the planting of its 100,000th tree across 15 countries — from Brazil to Uganda.

STAMFORD, Conn. — Electric razor brand Philips Norelco has developed a new line of PowerTouch shavers that feature the versatility of shaving wet or dry.

"The reality is that 9-out-of-10 men now use grooming products of some kind,” stated Kristi Crump, marketing director of personal care at Philips Consumer Lifestyle. "Philips Norelco's PowerTouch shavers are designed for the guy who is looking for a quick and convenient way to improve his daily shaving experience — wet or dry."

SUPPLIER NEWS — Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil. The new products, which are in midst of hitting retail shelves with full distribution expected by March, include: Brazilian Spa Clay Shower Power hair removal cream ($9.99), Brazilian Spa Clay Roll-On wax ($10.49), Brazilian Spa Clay Sensitive Face hair removal cream ($4.99) and Precision Face Roll-On wax kit ($7.99). 


CINCINNATI — For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

SHELTON, Conn. — Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

Available for both men and women, Schick Xtreme3 Eco, the company said, will save more than 103,000 lb.s of virgin plastic material and 15,500 lbs. of virgin paper from going into landfills each year through the use of the recyclable materials.

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

The Schick Hydro Power Select wet shave razor, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button.

SHELTON, Conn. — Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

The razor, which is the result of seven years of research and hundreds of focus groups, is a combination of technology that delivers a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke, coupled with patented five-curve sensing blades and skin guards that protect and care for sensitive skin.

NEW YORK — Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

Schick Quattro for Women continues to provide the latest in shaving technology, offering convenient bikini trimming and shaving in one shower-safe product. This TrimStyle razor features the acai and jojoba complex to moisturize, diminish irritation and create a smooth shave.