Content about Depilation

April 16, 2014

BIC, a manufacturer of men’s razors, has developed two new large-pack offerings of the BIC Flex 3 and the BIC Hybrid Advance 3 razors.

SHELTON, Conn. — BIC, a manufacturer of men’s razors, has developed two new large-pack offerings of the BIC Flex 3 and the BIC Hybrid Advance 3 razors.
 
The BIC Flex 3 large pack includes eight disposable razors that have three flexible blades and a heavy handle for added control.
 

March 10, 2014

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

(For the full category review, including sales data, click here.)

March 6, 2014

With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. Today, Magic is celebrating the launch of a new skin care line called Bump Rescue Skincare. To learn more about the brand’s history and the new line, Drug Store News recently talked with Mezei Jefferson, director of education for Softsheen-Carson.

With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. To learn more about the brand’s history and its new Bump Rescue Skincare line, Drug Store News recently talked with Mezei Jefferson, director of education for Softsheen-Carson.

DSN: After more than 100 years, Magic Shave was reformulated and revamped with a new look. Can you elaborate?

March 4, 2014

Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

March 3, 2014

Somersets, a line of shaving and skincare products from the United Kingdom, has announced a new retail partnership with Walgreens, beginning this month.

BOSTON — Somersets, a line of shaving and skincare products from the United Kingdom, has announced a new retail partnership with Walgreens, beginning this month.

In support of the new distribution, Somersets will highlight Walgreens in promotional materials as well as a social media campaign. Products available at the launch locations include:


February 28, 2014

After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.

NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.

February 12, 2014

Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

January 29, 2014

Procter & Gamble’s Gillette brand is launching its first razor designed for male body shaving.

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.

January 23, 2014

After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand's first advanced three-step shave experience.

ENGLEWOOD CLIFFS, N.J. — After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand's first advanced three-step shave experience.

January 21, 2014

Bic Consumer Products has broadened its portfolio of razors with the new Bic Soleil Glow, which started hitting retail shelves this month.

SHELTON, Conn. — Bic Consumer Products has broadened its portfolio of razors with the new Bic Soleil Glow, which started hitting retail shelves this month.

January 10, 2014

Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

BOCA RATON, Fla. — Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

Razor Shield was developed to help create a liquid barrier to protect razor blades.
 

December 17, 2013

Wahl announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

STERLING, Ill. — Wahl, a manufacturer of men's grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

November 6, 2013

Braun, a member of the Procter & Gamble Beauty and Grooming family of brands, has introduced its latest shaving innovation, the CoolTec electric shaver.

CINCINNATI — Braun, a member of the Procter & Gamble Beauty and Grooming family of brands, has introduced its latest shaving innovation, the CoolTec electric shaver.

While most electric shavers allow heat to build up uncomfortably in the shaver head, CoolTec was engineered with an aluminium cooling bar that continuously removes heat from the shaver head. The shaver’s design elements ensure a noticeable reduction in the signs of dry shaving irritation, including burning, itching, redness, skin tension and warmth, the company stated.

October 8, 2013

Sales of professional aesthetic products climbed 7.5% in 2012, and given the growth, aesthetic devices manufacturers are becoming increasingly interested in expanding their direct reach into the consumer market by launching devices for at-home use, according to recent research by consulting and research firm Kline & Co.

PARSIPPANY, N.J. — Sales of professional aesthetic products climbed 7.5% in 2012, and given the growth, aesthetic devices manufacturers are becoming increasingly interested in expanding their direct reach into the consumer market by launching devices for at-home use, according to recent research by consulting and research firm Kline & Co.

August 8, 2013

The do-it-yourself beauty trend continues to blossom as the at-home beauty devices market enjoyed robust double-digit growth globally during 2012, according research by Kline & Co.

The do-it-yourself beauty trend continues to blossom as the at-home beauty devices market enjoyed robust double-digit growth globally during 2012, according research by Kline & Co.

According to Kline's "Beauty Devices: Global Market Analysis and Opportunities" report, the at-home beauty devices market grew nearly 22% in 2012, with underdeveloped markets and skin care needs, such as anti-aging and cellulite/body toning, yet to be fully addressed. In light of this, Kline stated that the market's potential is still being realized.

August 8, 2013

Men's grooming is one of the fastest-growing segments within beauty, as evidenced by rising sales figures and the recent push by retailers to bolster offerings just for him.

Men's grooming is one of the fastest-growing segments within beauty, as evidenced by rising sales figures and the recent push by retailers to bolster offerings just for him.

"Today, men's grooming trends get almost as much Hollywood buzz as women's hairstyles and red carpet fashion. Whether it is a perfectly manicured mustache, a smooth shave or just a daily grooming ritual, men are tending to themselves more and more," stated Debra Mednick, executive director of The NPD Group's home business, when announcing that men's grooming tools were the buzz for holiday 2012.

July 23, 2013

Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

NEW YORK — Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

Bare For Men is set to launch on Tuesday its "Get The Monkey Off Your Back" digital marketing campaign via the brand website and its various social channels including YouTube, Facebook, Twitter, Pinterest and Instagram.

June 10, 2013

Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

WILTON, Conn. — Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

March 29, 2013

Looking to jazz up the shave market, Milton Moore, a Houston-based dermatologist and founder of Moore Unique Skin Care, has expanded his product portfolio with the new Silky Hydroglide Shave Gel and Post Shave Rejuvenation for Women.

NEW YORK — Looking to jazz up the shave market, Milton Moore, a Houston-based dermatologist and founder of Moore Unique Skin Care, has expanded his product portfolio with the new Silky Hydroglide Shave Gel and Post Shave Rejuvenation for Women.

Moore’s latest venture is a product that promises to provide the following user benefits:

  • Lubricates, moisturizes and treats dry and irritated skin for the closest nick-free shave possible;

  • Dermatologist developed and designed specifically for women;

March 27, 2013

Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

March 27, 2013

Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

BOSTON — Procter & Gamble’s Gillette male grooming brand has unveiled a partnership with three female celebrities — Kate Upton, Hannah Simone and Genesis Rodriguez — the first time ever that the brand has partnered with female representatives to spearhead an integrated marketing campaign.

Upton, Simone and Rodriguez will share the opinions of women across the country to help men understand what women prefer when it comes to men’s body hair styling as the brand showcases its Gillette Fusion ProGlide Styler.

March 27, 2013

Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

LOS ANGELES — Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

In addition, a full selection of 11 of Nad’s hair removal products are available at the Walmart.com site, including the original all-natural hair removal gel kit, the Facial Wand Eyebrow Shaper, a selection of on-the-go hair removal strips for face and body, the Brazilian and Bikini Kit, and hair removal creams.

March 13, 2013

Sephora is previewing the newest innovation of the Tria Hair Removal Laser for acne and the company's line of topical skin care products on Sephora.com.

 DUBLIN, Calif. — Tria Beauty has announced a new partnership with beauty retailer Sephora.

Sephora is previewing the newest innovation of the Tria Hair Removal Laser for acne and the company's line of topical skin care products on Sephora.com. The Tria Hair Removal Laser 4X and SmoothStart Calming Gel will launch in select U.S. stores.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

The portfolio includes: