Content about Depilation

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

LOS ANGELES — Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

In addition, a full selection of 11 of Nad’s hair removal products are available at the Walmart.com site, including the original all-natural hair removal gel kit, the Facial Wand Eyebrow Shaper, a selection of on-the-go hair removal strips for face and body, the Brazilian and Bikini Kit, and hair removal creams.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

SHELTON, Conn. — BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

The product will be available in January and has a suggested retail price of $7.49 for a package of three razors and one slide-on/slide-off trimmer.
 


The BIC Soleil Shave & Trim offers the following features:     

DUBLIN, Calif. —Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.  

Under this new partnership, McCarthy will be collaborating with Tria for various public relations and marketing campaigns. 

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


NEW YORK — Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

Packed with natural conditioning oils, shea butter and antioxidants vitamins C and E, the new EOS moisturizing shave cream promises to provide a closer shave, help prevent razor bumps and nourish skin for 24 hours.

BOSTON — Somersets, a line of shaving and skin care products from the U.K. that made its U.S. debut earlier this year at NACDS Marketplace, has officially announced its arrived in the United States.

The brand’s launch in the United States is marked with the unveiling of 11 products and is supported by the launch of a new web site at www.somersets.com.
 

LOS ANGELES — Hair removal brand Nad's has announced the launch of Nad's nose wax for men and women, a complete do-it-yourself nose wax system for removing nose hair.

Containing chamomile and aloe, Nad’s nose wax is applied with the Nad’s Safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax also can be used to remove blackheads from the nose’s surface.

SHELTON, Conn. — Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

The Bic Hybrid Advance 4 razor is the brand’s newest introduction to its men’s shaving portfolio and offers the convenience of replaceable cartridges combined with the value of a disposable razor.
 

The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.


Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.