Content about Deodorant

February 28, 2014

U.K. company Kind2Skin has entered the U.S. market with a new line of deodorants designed just for tweens.

NEW YORK — U.K. company Kind2Skin has entered the U.S. market with a new line of deodorants designed just for tweens.

February 20, 2014

Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

EDISON, N.J. — Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

Combined with a new logo and updated packaging, the new formulation will continue to offer the same 72-hours of sweat protection. This has been the brand’s core benefit in helping the millions of adults and teens who suffer from axillary hyperhidrosis (excessive underarm perspiration), or, who believe their perspiration is a problem.

February 18, 2014

Wahl recently introduced No-Rinse waterless shampoo and doggie deodorant.

STERLING, Ill. — Wahl recently introduced No-Rinse waterless shampoo and doggie deodorant. The products are designed to make pet bathing easy. No-Rinse was designed for in-between baths, but sales are strong in cold-weather seasons when consumers want to bath their pets but don’t want to take the hose out.

The shampoo’s all-natural, foaming formula allows users to apply and towel dry to remove dirt and debris while providing a natural scent. Doggie deodorant also is an all-natural spray formula that can used directly on the dog or the furniture to remove odors.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

BOSTON — Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks — defensive end Jadeveon Clowney, tight end Eric Ebron and quarterback Aaron Murray.

February 12, 2014

Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

December 4, 2013

Some men may not like to admit that they have a skin care regime, but according to new research from Mintel, many younger men report using a facial moisturizing product.

According to Mintel, 58% of men ages 18 years to 24 years and 63% of men ages 25 years to 34 years report that they use a facial moisturizing product.

CHICAGO — Some men may not like to admit that they have a skin care regime, but according to new research from Mintel, many younger men report using a facial moisturizing product.

According to Mintel, 58% of men ages 18 years to 24 years and 63% of men ages 25 years to 34 years report that they use a facial moisturizing product.

This is in stark contrast to the 32% of those ages 55 years to 64 years and 29% of men older than 65 years from other age demographics claiming to do the same thing.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

NEW YORK — Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

November 8, 2013

Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

CINCINNATI — Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

With 50 years of scalp care technology, Head & Shoulders continues to be a grooming staple for many men battling a flaky, itchy scalp. Meanwhile, Old Spice has continued to evolve to remain relevant in today’s challenging market. P&G in 1990 purchased the Old Spice fragrances, skin care and antiperspirant and deodorant products from the Shulton Co., which first introduced the brand in 1938.

November 6, 2013

Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

POMPANO BEACH, Fla. — Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

Geodeo Natural Deodorant Island and Ocean scents are on sale in the personal care section of 61 locations of the grocer with stores throughout Connecticut and Massachusetts.
 

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

BOSTON — Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant today released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 10, 2013

Wahl Clipper has introduced a new line of all-natural pet cleaning products, including dog deodorant and easy-rinse shampoos.

STERLING, Ill. — Wahl Clipper has introduced a new line of all-natural pet cleaning products, including dog deodorant and easy-rinse shampoos. The deodorant is designed to be sprayed on dogs — with a strong but not overwhelming scent — and then to dissipate, taking the dog’s odor with it. The new shampoo was designed with humans in mind; Wahl’s director of North America consumer sales Audie Rudiger told DSN, “the first thing people do when buying shampoo for themselves is to smell it.”

August 14, 2013

Whish Body Products has developed a new natural deodorant swipe that promises to refresh and prevent odor in one swipe

NEW YORK — Whish Body Products has developed a new natural deodorant swipe that promises to refresh and prevent odor in one swipe.

The Whish Deodorant Swipe uses saccharomyces ferment to prevent odor, which is an alternative to the metals and alloys found in some other store bought deodorants. It has a light fragrance that is understated enough to use with perfume or lotion or as a standalone clean scent.

May 21, 2013

Sure antiperspirant and deodorant has unveiled a new packaging design and expanded its product portfolio with two new conditioning solids.

NEW YORK — Sure antiperspirant and deodorant has unveiled a new packaging design and expanded its product portfolio with two new conditioning solids.

April 30, 2013

A revamped Adidas personal care range has hit the market, reflecting the athletic energy of today’s man and the confidence of the modern woman.

NEW YORK — A revamped Adidas personal care range has hit the market, reflecting the athletic energy of today’s man and the confidence of the modern woman.

The new collection for men includes body sprays, deodorants, antiperspirants, and hair and body washes. With bold graphics and striking colors, the entire packaging redesign was executed with the dynamic modern Adidas man in mind.

April 3, 2013

Whole Foods Market stores in four new regions now carry Geodeo Natural Deodorant Plus, a natural deodorant that is designed to help fight daily buildup of impurities with its detox complex.

POMPANO BEACH, Fla.  — Whole Foods Market stores in four new regions now carry Geodeo Natural Deodorant Plus, a natural deodorant that is designed to help fight daily buildup of impurities with its detox complex.  

November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

NEW YORK — The maker of Crystal Body Deodorant has announced the introduction of its latest addition to its portfolio of men’s natural odor-fighters — Rock Deodorant Stick.

The new stick takes the 24-hour odor-fighting power of Rock body spray into a wide, solid form for total coverage. It promises to naturally eliminate odor causing-bacteria with 100% mineral salt components without the use of aluminums, parabens and chemicals. The formula also promises to keep clothes free of stains.

November 15, 2012

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

CINCINNATI — Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

September 24, 2012

Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

August 22, 2012

TCCD International has announced the introduction of its Geodeo Natural Deodorant Plus that works to help remove daily buildup of toxins and impurities with a Detox Complex.

POMPANO BEACH, Fla. — TCCD International has announced the introduction of its Geodeo Natural Deodorant Plus that works to help remove daily buildup of toxins and impurities with a Detox Complex.

Geodeo has been specially formulated to be 97% natural while also providing odor protection. Volcanic minerals and Icelandic algae work to help fight impurities. When applied to the underarm, these ingredients help to purify pores from a multitude of environmental contaminants.

August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

NEW YORK — Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

The Adidas Personal Care for Men Collection is designed to keep up with the modern man’s active lifestyle and is available across four product segments:

Body wash ($3.47): The Adidas Hair & Body 3 provides triple-action results: It cleanses, refreshes and conditions. It is available in three After Sport, Extra Fresh and Active Start scents.

July 20, 2012

Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

LOS ANGELES — Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

The license includes scented ancillary products, such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams.

July 2, 2012

TCCD International has announced the introduction of Geodeo Natural Deodorant Plus, which uses volcanic minerals and Icelandic algae to help fight impurities.

POMPANO BEACH, Fla. — TCCD International has announced the introduction of Geodeo Natural Deodorant Plus, which uses volcanic minerals and Icelandic algae to help fight impurities.

Geodeo has been specially formulated to be 97% natural, while also providing odor protection. Volcanic minerals and Icelandic algae work to help fight impurities. When applied to the underarm, these ingredients help to deeply purify pores from a multitude of environmental contaminants.

June 21, 2012

Manufacturers of antiperspirant/deodorant should take different approaches when marketing to adults and teens, as they each have different requirements for deodorants, according to market research firm Mintel.


Manufacturers of antiperspirant/deodorant should take different approaches when marketing to adults and teens, as they each have different requirements for deodorants, according to market research firm Mintel.


May 16, 2012

Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties.

SUPPLIER NEWS — Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated. Finesse Color Lock products have a suggested retail price of $3.99. The line includes a Color Lock mousse and hair spray.