Content about Deodorant

POMPANO BEACH, Fla.  — Whole Foods Market stores in four new regions now carry Geodeo Natural Deodorant Plus, a natural deodorant that is designed to help fight daily buildup of impurities with its detox complex.  

Men’s shaving/grooming and deodorants may continue to dominate the male grooming segment, but there’s no doubt that guys are increasingly taking greater notice of skin care products — a trend that is expected to gain greater momentum going forward.


ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

NEW YORK — Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

The Adidas Personal Care for Men Collection is designed to keep up with the modern man’s active lifestyle and is available across four product segments:

Body wash ($3.47): The Adidas Hair & Body 3 provides triple-action results: It cleanses, refreshes and conditions. It is available in three After Sport, Extra Fresh and Active Start scents.

POMPANO BEACH, Fla. — TCCD International has announced the introduction of Geodeo Natural Deodorant Plus, which uses volcanic minerals and Icelandic algae to help fight impurities.

Geodeo has been specially formulated to be 97% natural, while also providing odor protection. Volcanic minerals and Icelandic algae work to help fight impurities. When applied to the underarm, these ingredients help to deeply purify pores from a multitude of environmental contaminants.

SUPPLIER NEWS — Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated. Finesse Color Lock products have a suggested retail price of $3.99. The line includes a Color Lock mousse and hair spray.


KENNEBUNK, Maine — Tom's of Maine is introducing, for the first time, a new line of men's deodorants.

ENGLEWOOD CLIFFS, N.J. — Launching on shelves in March is the new Dove Clear Tone antiperspirant/deodorant from Unilever. It is positioned as the first and only U.S. deodorant designed to reduce underarm red and dark marks caused by shaving irritation.

Dove Clear Tone antiperspirant/deodorant is specially formulated with calendula and sunflower seed extracts to accelerate the skin’s natural renewal processes. It also features added moisture to help repair irritated skin and even skin tone over time with regular use.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

ENGLEWOOD CLIFFS, N.J. — A decade ago, Unilever revolutionized the men’s grooming segment with the launch of Axe, which has since become a leading men’s grooming brand. Now the brand is looking to make history again with the launch of its first-ever, limited-edition fragrance for her.

The new Anarchy fragrance for him has a matching, limited-edition fragrance for her. Anarchy For Him and For Her mark the first-ever pair of body sprays to launch at the same time in mass market retail stores.

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

BOSTON — Looking to appeal to boys and young men with its innovative product design is Stinky Boyz, a line of all-natural personal hygiene products that are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, a strong antioxidant that helps cleanse the body of toxins.

The collection includes hair and body wash that has a silicon wrist handle for easy grip and hanging. After the hair and body wash is gone, the handle can be used as a wristband. The collection also includes deodorant (pictured).