Content about Dentistry

CINCINNATI — Procter & Gamble’s Oral-B brand and celebrity comedienne and Daytime Emmy Award-winner Sherri Shepherd are calling on power toothbrush users across the country to share their “powerful moment of truth” — that instant when they switched from a manual to a power toothbrush — as part of the “Powerful Moments of Truth” campaign.

CINCINNATI — Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

Portable oral care continues to experience strong growth and, if prior sales periods are any indication of what’s ahead, the segment will likely continue to flourish.

Sales of portable oral care for the 52 weeks ended Aug. 7 at food, drug and mass (excluding Walmart) experienced double-digit growth, climbing 43% to $13.2 million, according to SymphonyIRI Group.

SAN DIEGO — To help combat the negative effects of tooth decay among America’s underserved children, oral care company Plackers, which makes disposable dental flossers, has announced its continued partnership with Oral Health America, a national, charitable nonprofit dedicated to increasing access to oral health care.

NEW YORK — In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

NEW YORK — Colgate-Palmolive reported on Thursday a 9.5% increase in worldwide net sales as North America net sales slipped 3% during the second quarter.

Worldwide net sales totaled $4.2 billion in the second quarter, an increase of 9.5%, versus second quarter 2010. Organic sales (net sales excluding foreign exchange, acquisitions and divestments) grew 3.5%.

Net income rose 3% to $622 million and diluted earnings per share increased 8% to $1.26. Net income and diluted earnings per share in second quarter 2010 were $603 million and $1.17, respectively.

OTTAWA, Canada — Procter & Gamble is voluntarily recalling some of its Oral-B brand mouthwashes in Canada due to possible microbial contamination, Health Canada announced.

P&G is voluntarily recalling Oral-B Anti-Cavity Dental Rinse- Alcohol Free (NPN 02129930) and Oral-B Anti-Bacterial with Fluoride - Alcohol Free Daily Use Mouthrinse (DIN 02130823).

NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

WILMINGTON, Del. — Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

Brendan Fay was recognized in a national contest sponsored by FireFly toothbrush, which is part of the company's ongoing Crusade Against Cavities initiative.

KENNEBUNK, Maine — Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.

Simply White has earned the American Dental Association Seal of Acceptance, a first for any natural whitening toothpaste, according to the manufacturer.

Simply White toothpaste combines three naturally sourced silicas that combine to remove surface stains. Simply White, like all Tom's of Maine products, has no artificial preservatives, animal ingredients or animal testing.

KENNEBUNK, Maine — Tom's of Maine, a maker of natural personal care products, has announced the launch of its new natural whitening toothpaste Simply White, and a partnership with Sheryl Crow's "100 Miles From Memphis" concert that kicks off on May 7.

The project involves greening the concert tour, beautification events in key markets, a live chat with Crow on May 19 and an exclusive free song download via the Tom's of Maine Facebook page, while supplies last.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

"We wanted to give our consumers a new way to enjoy our products while providing them with the superior oral care benefits they expect from Crest," stated Robert Gerlach, research fellow for P&G worldwide clinical investigations. "The Invigorating Clean Regimen delivers amazing oral health protection and provides an invigorating signal with a lasting clean-mouth feel that helps to reinforce good behavior."