Content about Dentine hypersensitivity

February 20, 2013
Vitacare introduces Chia Mint product line

Vitacare has introduced a new product line designed for people with sensitive teeth, the company said.

NEW YORK — Vitacare has introduced a new product line designed for people with sensitive teeth, the company said Wednesday.

The oral care company announced the introduction of Chia Mint toothpaste, extra-soft toothbrush and gum.

Chia Mint includes vitamins A, C, D, E and calcium - together marketed as the Vita-Boost Complex - designed to heal, protect and strengthen gums and teeth, as well as extra potassium nitrate. Vitacare's products are sweetened with Xylitol and marketed as gluten- and fluoride-free and safe for pregnant women.

 

September 18, 2012
Value-added toothpastes attract customers

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Once again, those toothpastes that promise to offer such value-added benefits as relieving tooth sensitivity and whitening teeth experienced the greatest lift and, judging in part by the slew of new product launches, that trend will likely continue.


July 30, 2012
Value-added products shine

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).

 

 

March 8, 2012
Whitening, sensitivity products fuel oral care

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


According to SymphonyIRI Group, sales of toothpaste increased about 5% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Among the biggest gainers: Crest 3D White and Sensodyne ProNamel.


Looking to further grow sales and bolster market share, manufacturers continue to churn out toothpastes that promise to deliver even greater results.


September 12, 2011
Toothpastes help polish sales

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

According to SymphonyIRI Group, toothpaste sales for the 52 weeks ended Aug. 7 at food, drug and mass (excluding Walmart) rose nearly 5% to $1.35 billion. Those toothpastes that experienced the greatest growth were those that touted such benefits as whitening and easing tooth sensitivity.

August 2, 2011
Colgate expands oral care portfolio with new Colgate Sensitive Pro-Relief

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

NEW YORK — In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

May 23, 2011
AloeSense promotes products with new website

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

REDFORD, Mich. —­­ Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

September 29, 2010
New toothpaste from the Natural Dentist to hit retail

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

MADISON, N.J. The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity fluoride toothpaste, which is free of sodium lauryl sulfate, triclosan, preservatives and artificial dyes or sweeteners.

Healthy Teeth & Gums Sensitivity fluoride toothpaste in peppermint twist flavor will hit stores in January at a suggested retail price of $5.39.

September 26, 2010
Colgate-Palmolive launches toothpaste for sensitive teeth in Canada

Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the...

TORONTO Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the first and only toothpaste clinically proven to deliver instant and lasting sensitivity relief, according to the company.

The toothpaste is made with the company's patented Pro-Argin formula, a technology that plugs the channels that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air and pressure that stimulate pain receptors within teeth.

June 27, 2010
Crest kicks off Summer of Sensitivity campaign

Procter & Gamble's Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday...

March 15, 2010
Crest launches Pro-Health Sensitive Shield

Crest Pro-Health has launched Sensitive Shield, a sensitivity toothpaste that blocks the painful triggers from...