Content about Dentifrices

February 24, 2014

Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

February 4, 2014

Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

CINCINNATI — Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

January 23, 2014

High-fluoride toothpaste may help prevent white spots from braces, according to a Reuters report citing a new study from Sweden.

NEW YORK — High-fluoride toothpaste may help prevent white spots from braces, according to a Reuters report citing a new study from Sweden.

Researchers found that high-fluoride toothpaste, which has nearly four times the amount of fluoride, helped prevent white spots on the teeth of children between the ages of 11 and 16 years old, Reuters reported.

January 20, 2014

Emmi-Tech, the distributor of the Emmi-dent Ultrasound toothbrush, has unveiled a new gluten-free, fluoride-free and paraben-free toothpaste called Nature.

LAS VEGAS — Emmi-Tech, the distributor of the Emmi-dent Ultrasound toothbrush, has unveiled a new gluten-free, fluoride-free and paraben-free toothpaste called Nature.

According to the company, the new Nature toothpaste creates nano-bubbles that are imploded by the ultrasound waves of the toothbrush to remove bacteria, plaque, tartar, small food scraps and stains.

September 10, 2013

The oral care market is likely to continue to experience an upswing in sales going forward, but there are opportunities for even greater growth.

The oral care market is likely to continue to experience an upswing in sales going forward, but there are opportunities for even greater growth.

(For the full category review, including sales data, click here.)

August 20, 2013

Coldstream Naturals has unveiled four new USDA-certified organic and GMO-free oral care products, making it the only marketer of certified organic oral care products in the United States, the company stated.

NEWBERRY, Fla. — Coldstream Naturals has unveiled four new USDA-certified organic and GMO-free oral care products, making it the only marketer of certified organic oral care products in the United States, the company stated.

August 8, 2013

The oral care market is expected to grow modestly in the coming years.

The oral care market is expected to grow modestly in the coming years. According to Mintel's May 2013 U.S. oral care report, total U.S. retail sales for the oral care market reached $6.3 billion in 2012. Looking ahead, the market is expected to experience modest growth — about 2% annually — with sales reaching $7.1 billion in 2017.

The good news is that there may be opportunities for retailers and suppliers to promote increased usage of products like mouthwash, dental floss, dental tools and power toothbrushes.

July 25, 2013

Colgate-Palmolive announced a boost in second-quarter net sales as its global market share in toothpaste and manual toothbrushes hit record highs year to date.

NEW YORK — Colgate-Palmolive announced on Thursday a boost in second-quarter net sales as its global market share in toothpaste and manual toothbrushes hit record highs year to date.

Net sales for the quarter totaled $4.35 billion, up 2% compared with the year-ago period. Organic sales grew 5.5%.

Net income, which included charges related to its restructuring program, totaled $561 million, or 60 cents per diluted share, for the quarter. This compares with net income of $627 million, or 65 cents per diluted share, in the year-ago period.

April 25, 2013

NEW YORK — Colgate announced on Thursday that North American net sales rose 5.5% as new product launches, such as Colgate Optic White mouthwash, helped drive volume growth and market share gains in the United States.

North America, which accounts for 18% of company sales, posted a net sales increase of 5.5%. Organic sales also rose 5.5% during the quarter.

April 21, 2013

Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

MONTCLAIR, N.J. — Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

March 20, 2013

Say "hello" to Hello, a new line of oral care products hitting retail shelves this month.

MONTCLAIR, N.J. — Say "hello" to Hello, a new line of oral care products hitting retail shelves this month.

The new Hello line is comprised of 99% natural toothpaste, mouthwash and breath sprays. Hello debuts in distinctive designs created by BMW Group DesignworksUSA, a subsidiary of BMW Group, and offers a departure from the traditional bottles and tubes.

February 27, 2013

Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

BUENA PARK, Calif. — Dr. Fresh has introduced a new toothpaste designed to be squirted directly into the mouth, the company said Wednesday.

The company said Firefly Fluoride Foam Toothpaste — along with the new FireFly Ready Go Brush — is designed to take the drudgery and mess out of brushing. The light, foamy formula flushes out bacteria and gets hard-to-reach spots, which the company said would appeal to children who wear braces.

January 31, 2013

Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

NEW YORK — Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

Worldwide net sales totaled $4.29 billion during the fourth quarter, an increase of 2.5% compared with the year-ago period. Organic sales grew 4%.

January 2, 2013

Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

SAN DIEGO — Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

BOWLING GREEN, Fla. — Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

CINCINNATI — Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

The brand’s new persona is described as “Courage Encouraged” — a tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready confidence.”

September 18, 2012

The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.

The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.

Among those shining stars that experienced double-digit growth is ACT Total Care, according to 52-week data from SymphonyIRI Group, a Chicago-based market research firm. 

ACT Total Care is an alcohol-free formula that promises to strengthen teeth, help rebuild enamel, prevent cavities and freshen breath.

 

September 18, 2012

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

According to 52-week data ended July 8 from the Chicago-based market research firm, sales of tooth bleaching/whitening products dropped about 11% at food, drug and mass (excluding Walmart).

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Once again, those toothpastes that promise to offer such value-added benefits as relieving tooth sensitivity and whitening teeth experienced the greatest lift and, judging in part by the slew of new product launches, that trend will likely continue.


September 6, 2012

Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

KENNEBUNK, Maine —Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

August 23, 2012

Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

NEW YORK — Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

It is positioned as the category’s first whitening product focused on whitening without SLS, known to cause irritation, and helps strengthen tooth enamel to prevent daily acid wear, stated Johnson & Johnson Healthcare Products Division of McNEIL-PPC.

August 16, 2012

There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

CHICAGO — There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

According to new research from Mintel, only 10% of those looking for whiter teeth took a seat in the dentist chair for a professional whitening service.

July 31, 2012

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

The old adage “less is more” comes to mind when thinking of the Listerine Zero mouthwash by Johnson & Johnson Healthcare Products division of McNeil-PPC. The mouthwash offers a less intense mint flavor and is an alcohol-free formula. It contains four essential oils found in Listerine Antiseptic for bad-breath protection.

July 31, 2012

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

July 30, 2012

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).