Content about Demographics of the United States

June 12, 2012
Georgia Tech creates network of baby boomers for in-home healthcare product testing

The Georgia Institute of Technology on Tuesday announced the launch of HomeLab, a statewide network of adults 50 years of age and older recruited to evaluate the in-home usability and effectiveness of consumer products designed for the aging adult population.

ATLANTA — The Georgia Institute of Technology on Tuesday announced the launch of HomeLab, a statewide network of adults 50 years of age and older recruited to evaluate the in-home usability and effectiveness of consumer products designed for the aging adult population.

HomeLab currently consists of 100 homes distributed throughout the state of Georgia; the network is expected to grow to 150 homes later this year and 550 homes by 2014.

July 26, 2011
Economic downturn took greatest toll on Hispanics' household wealth, research finds

The bursting of the housing market bubble and the recession that followed took a greater toll on the wealth of minorities than whites, especially Hispanics, whose median household wealth plunged 66% from 2005 to 2009, according to a Pew Research Center analysis of newly available government data from 2009.

NEW YORK — The bursting of the housing market bubble and the recession that followed took a greater toll on the wealth of minorities than whites, especially Hispanics, whose median household wealth plunged 66% from 2005 to 2009, according to a Pew Research Center analysis of newly available government data from 2009.

June 15, 2011
U.S. Hispanic population outpaces overall population growth, data show

The nation's Hispanic population grew four times faster than the total U.S. population between 2000 and 2010, with Mexicans representing the largest Hispanic group, according to recent data from the U.S. Census Bureau.

WASHINGTON — The nation's Hispanic population grew four times faster than the total U.S. population between 2000 and 2010, with Mexicans representing the largest Hispanic group, according to recent data from the U.S. Census Bureau.

The recently released 2010 Census brief shows that the Hispanic population increased by 15.2 million between 2000 and 2010 and accounted for more than half of the total U.S. population increase of 27.3 million. Between 2000 and 2010, the Hispanic population grew by 43% — four times the nation's 9.7% growth rate.

February 1, 2011
DME: Pressure is on to give aging boomers simplicity

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”
 And the timing couldn’t be more perfect — the oldest of the baby boomer generation reach birthday No. 65 in 2011, which means some 10,000 seniors will be celebrating retirement age every day from now through the next 19 years.

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”


December 22, 2010
Marketers should carefully focus on reaching Hispanic audience

The buying power held by Hispanic-Americans is expected to reach $1.3 billion by 2015, an approximate 25% increase, according to a new report by Packaged Facts.

NEW YORK — The buying power held by Hispanic-Americans is expected to reach $1.3 billion by 2015, an approximate 25% increase, making it an audience marketers should not ignore.

In a new report by Packaged Facts, "Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition," research showed that Hispanic consumers are very optimistic about the future, noting that 1-in-6 Americans in the United States are of Hispanic heritage, and that their buying power has increased and will continue to do so.

June 22, 2010
P&G launches health-focused offshoot of online 'boomer' destination

A website that caters to baby boomers has unveiled a new health platform that focuses...