Content about Dave Wendland

AUDIO Q&A: Hamacher Resource Group VP Dave Wendland explores some of the pitfalls to avoid in launching a new product to market and offers measures companies can take to improve their innovation success rates in this interview with DSN. New product launches may be the lifeblood of the health-and-beauty aid industry, but most new product introductions reach only a modicum of success.

WAUKESHA, Wis. — Manufacturers of health, beauty and wellness products can learn how to grow their sales at a one-day workshop offered by Hamacher Resource Group, the company said Wednesday.

Hamacher announced that it would offer the workshop, How to Grow Sales Within Independent Pharmacy, at its Waukesha, Wis., headquarters on May 9, lead by VP and owners group member Dave Wendland.

WAUKESHA, Wis. — Over-the-counter products across the front-end are becoming a more and more important profit driver for independent pharmacy operators, Hamacher Resource Group and the Healthcare Distribution Management Association revealed Wednesday as part of new research titled "Independent Pharmacy Shoppers: Who, What, and Why?" The report places a spotlight on the independent pharmacy front-end customer and helps identify shopper behaviors, purchase preferences and potential barriers that stand in the way of further engagement with independents.

NEW YORK — As New York City enjoyed the first snowfall of the winter season, industry leaders gathered for the 14th annual Industry Issues Summit to discuss the top issues and trends impacting the industry, including the importance of seizing “whitespaces.”

The all-day event was held on Tuesday at the New York Athletic Club, located just across the street from Central Park.

Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.

I was fortunate. I was born into a wonderful family. Each of my four siblings and I have certainly chosen individual paths, but it is amazing how interconnected we remain and how we can still rely on each other when necessary.

Recent events certainly demonstrated how vital family can be. Several weeks ago, as a result of a massive stroke, my father passed away peacefully surrounded by his wife of 60-plus years and his five children. It was during the days leading up to and following Dad’s death that I realized more than ever that family matters.

Remember when retail transactions were completed based only on the assortment found within the confines of a brick-and-mortar store? Truth is, we may never return to those days.

I’ve heard arguments that as a result of retail choices, formats and virtual storefronts, consumers will no longer establish relationships with retailers. As a result, loyalty will be lost.

Honestly, I disagree. Multi-channel retailing not only has the potential to enhance the shopping experience, but also the ability to strengthen relationships with patrons.

WAUKESHA, Wis. — A significant growth opportunity for independent pharmacy may be in its sales of over-the-counter products, according to a recent white paper published by the Hamacher Resource Group. Patient access to pharmacists and their product recommendations contribute to improved OTC performance within independent pharmacy, the report noted.

Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them?

An average consumer encounters the same or very similar product mix from retailer to retailer. Unintentionally, we have almost trained them not to expect anything special from their shopping experience. The retailer that does offer something beyond the ordinary shopping experience can score big points with shoppers. Do something unexpected to surprise and delight shoppers, and word will spread – probably quickly. So what is it that really makes consumers tick? I think it boils down to five main things.

Convenience

WAUKESHA, Wis. — Hamacher Resource Group will be participating in The Drug Store News Group's Diabetes Leadership Forum, part of the Industry Issues conference, to be held Nov. 29 at the New York Athletic Club. HRG VP Dave Wendland will moderate the discussion for the eighth year in a row. The panel will include six of the leading health and beauty retailers in the country.

WAUKESHA, Wis. — Hamacher Resource Group, a retail consumer healthcare marketing and research firm, will be presenting at Cardinal Health’s 2011 Retail Business Conference July 20 to 23 in Las Vegas. 

Dave Wendland and Kat Fronek, both part of the owners group at HRG, will present two different educational sessions for continuing education credits.