Content about Data mining

March 22, 2013

In my last UpMarketing post, Dart and Science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action. But it seems that no one has figured out an effective way to begin excavating to find the hidden treasure.

In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action.

October 16, 2013

Deloitte plans to launch a data-mining system next month that it said would provide life-sciences organizations more access to the "front lines" of patient care and help them develop more personalized medicines based on clinical data more quickly and at a lower cost than before.

NEW YORK — Deloitte plans to launch a data-mining system next month that it said would provide life-sciences organizations more access to the "front lines" of patient care and help them develop more personalized medicines based on clinical data more quickly and at a lower cost than before.

July 31, 2013

Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience.

CHARLOTTE, N.C. — Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience. 

July 30, 2013

Patient communication software maker PrescribeWellness has formed a deal with data-management firm Karmadata to send targeted patient communications to pharmacy customers, the company said Tuesday.

ALISO VIEJO, Calif. — Patient communication software maker PrescribeWellness has formed a deal with data-management firm Karmadata to send targeted patient communications to pharmacy customers, the company said Tuesday.

PrescribeWellness said the goal of the deal was to improve medication adherence and health management outcomes by using Karmadata's data mining and analysis of patient interactions for the design and automation of personalized communications. Financial terms of the deal were not disclosed.

June 7, 2013

When did providing customer service become an inconvenience for some retail staff?" asks Hamacher Group's Dave Wendland. "Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins with, 'Sorry for interrupting, but …' Think about that. 'Sorry for interrupting' what?

Perhaps I have become too cynical. But really, when did providing customer service become an inconvenience for some retail staff? Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins with, “Sorry for interrupting, but …” Think about that. “Sorry for interrupting” what?

June 27, 2011

The law targeting data mining in Vermont, along with laws in New Hampshire and Maine, would have forced drug companies to significantly change the way they market drugs to physicians had the Supreme Court allowed them to stand in the case of Sorrell, Attorney General of Vermont, et al. vs. IMS Health Inc., et al.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The law targeting data mining in Vermont, along with laws in New Hampshire and Maine, would have forced drug companies to significantly change the way they market drugs to physicians had the Supreme Court allowed them to stand in the case of Sorrell, Attorney General of Vermont, et al. vs. IMS Health Inc., et al.

(THE NEWS: Supreme Court strikes down Rx data mining law. For the full story, click here.)

June 23, 2011

The Supreme Court has struck down a law in Vermont designed to encourage generic drug usage by limiting the sharing of information about what branded drugs doctors prescribe, so that drug companies could use it when crafting sales pitches, according to published reports.

WASHINGTON — The Supreme Court has struck down a law in Vermont designed to encourage generic drug usage by limiting the sharing of information about what branded drugs doctors prescribe, so that drug companies could use it when crafting sales pitches, according to published reports.