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December 5, 2011

“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.”

“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.” Among the highlights — or lowlights — of how consumers are responding to the pressure:


  • 49% visit the hair salon/spa less often;


  • 40% are trying fewer new products;