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Spring is one of my favorite times of the year. It signals the end of many things and the start of others. Winter becomes spring. Flowers bloom. March Madness wraps up and The Masters’ tee off. Flu season transforms into flu season. Skiing and snowboarding melt into surfing and kayaking.

Wait, what? Flu season transforms into flu season?

In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action.

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

Ironically, Einstein also said “if we knew what it was we were doing, it would not be called research, would it?”

AUIDIO Q&A: DSN spoke with Mike Cantrell, president of AmerisourceBergen's Good Neighbor Pharmacy, one week following the re-election of President Barack Obama about the impact — and opportunity — healthcare reform holds for community pharmacies.

Smartphone users can access the mp3 file here.

Everybody talks product innovation, but how do you identify the voids in consumers’ lives that no one else yet sees? DSN.TV took to the streets of New York City in November to ask consumers, “If a company could create a revolutionary new product that met some unfulfilled need in your life, what would it be?”

AUDIO Q&A: DSN sat down with Judy Blatman, SVP communications for the Council for Responsible Nutrition, to get the details on the launch of the organization's "Life…Supplemented" resource app for iPhones and iPads.

AUDIO Q&A: AccentHealth’s Andrew Schulman, VP marketing, sat down with DSN to talk about a new regular DSN feature debuting in this issue called “Patient Views,” and how this series of surveys can help inform pharmacy operators and healthcare suppliers alike.

NEW YORK — You might remember back in January 2011, when DSN profiled Terry Teller, a pharmacist from Lukachukai, Ariz., who uses his Navajo-language skills when working with patients. Now, according to published reports, he can add "Jedi Knight" to his resume.

DUBLIN, Ohio — Cardinal Health received the National Business Group on Health Platinum Best Employers for Healthy Lifestyles award for its ongoing commitment to promoting a healthy workplace and encouraging employees and their families to pursue and maintain healthy lifestyles.

WOONSOCKET, R.I. — The CVS Caremark Charitable Trust, a private foundation created by CVS Caremark, will donate $25,000 to the American Red Cross to support the organization's tornado relief efforts in Oklahoma and Texas, the company announced on Thursday.  

In addition, the Charitable Trust will match tornado relief donations to the Red Cross from CVS Caremark's employees up to an additional $25,000, resulting in a potential combined donation from the CVS Caremark Charitable Trust and CVS Caremark colleagues of at least $75,000.

WASHINGTON — Aftershocks from last year's nationwide outbreak of fungal meningitis linked to a Massachusetts-based compounding pharmacy continued to be felt in a House subcommittee meeting Thursday.

The House Energy and Commerce Committee Subcommittee on Health convened a hearing to examine the state of pharmacy compounding in the United States and the current regulatory environment under which it operates.

LOS ANGELES — Kathy Ireland, CEO and chief designer of Kathy Ireland Worldwide and women’s health advocate, is collaborating with board-certified surgeon Dr. David Scharp in bringing to the beauty market a stem cell-derived product brand called Stemáge.

They note that the unique aspect of the natural skin rejuvenation system is that it targets visible signs of aging through the proprietary use of human Mesenchymal stem cell derivatives, not stem cells but rather active ingredients or derivatives of which stem cells are comprised.