Content about Cutting tools

April 16, 2014

BIC, a manufacturer of men’s razors, has developed two new large-pack offerings of the BIC Flex 3 and the BIC Hybrid Advance 3 razors.

SHELTON, Conn. — BIC, a manufacturer of men’s razors, has developed two new large-pack offerings of the BIC Flex 3 and the BIC Hybrid Advance 3 razors.
 
The BIC Flex 3 large pack includes eight disposable razors that have three flexible blades and a heavy handle for added control.
 

March 10, 2014

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.

(For the full category review, including sales data, click here.)

March 4, 2014

Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.

February 28, 2014

After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.

NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.

January 29, 2014

Procter & Gamble’s Gillette brand is launching its first razor designed for male body shaving.

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.

January 21, 2014

Bic Consumer Products has broadened its portfolio of razors with the new Bic Soleil Glow, which started hitting retail shelves this month.

SHELTON, Conn. — Bic Consumer Products has broadened its portfolio of razors with the new Bic Soleil Glow, which started hitting retail shelves this month.

March 29, 2013

Looking to jazz up the shave market, Milton Moore, a Houston-based dermatologist and founder of Moore Unique Skin Care, has expanded his product portfolio with the new Silky Hydroglide Shave Gel and Post Shave Rejuvenation for Women.

NEW YORK — Looking to jazz up the shave market, Milton Moore, a Houston-based dermatologist and founder of Moore Unique Skin Care, has expanded his product portfolio with the new Silky Hydroglide Shave Gel and Post Shave Rejuvenation for Women.

Moore’s latest venture is a product that promises to provide the following user benefits:

  • Lubricates, moisturizes and treats dry and irritated skin for the closest nick-free shave possible;

  • Dermatologist developed and designed specifically for women;

March 27, 2013

Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels.

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men's shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

March 8, 2013

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

Men are putting their best face forward and are catching up to women by taking on a skin care regimen that goes beyond a hasty shave.

As previously reported by Drug Store News, the NPD Group released in 2012 the results on the men's skin care market and found that men's skin care sales in the prestige market increased 6% between January and July 2012, compared with the same time in 2011, generating $45.5 million. In addition, NPD found that at least 7-out-of-10 men are buying facial skin care products for themselves.

February 15, 2013

Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

The portfolio includes:

January 22, 2013

Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, is expanding the Schick Hydro franchise of razors with the launch of new Schick Hydro 5 disposables and Schick Hydro Silk disposables.

January 11, 2013

BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

SHELTON, Conn. — BIC has expanded its Soleil portfolio with the new Soleil Shave & Trim, which is designed to simplify shaving and bikini trimming by combining flexible triple-blade shaving technology with a slide-on/slide off trimmer.

The product will be available in January and has a suggested retail price of $7.49 for a package of three razors and one slide-on/slide-off trimmer.
 


The BIC Soleil Shave & Trim offers the following features:     

September 12, 2012

After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

NEW YORK — After three years in development, HeadBlade is introducing its most innovative design since the original HeadBlade Classic in 1999. Enter the HeadBlade ATX All Terrain Razor.

The new HeadBlade ATX All Terrain Razor is now available online and will hit retail stores in early 2013. The manufacturer's suggested retail price for ATX is $15 at headblade.com; the manufacturer's suggested retail price for HB4 Blade Refills is $11.97 at headblade.com.

September 6, 2012

Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

SHELTON, Conn. — Bic Consumer Products USA has announced the launch of an interactive video, the Hybrid Collider, on YouTube, in support of its newest men’s razor, the Bic Hybrid Advance 4.

The Bic Hybrid Advance 4 razor is the brand’s newest introduction to its men’s shaving portfolio and offers the convenience of replaceable cartridges combined with the value of a disposable razor.
 

July 3, 2012

British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

February 22, 2012

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look.

Recent research conducted by Procter & Gamble’s Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look. Most of these men purchase a myriad of products, including scissors, trimmers and razors, to tackle what they consider to be a complicated and frustrating grooming process. Enter the new Gillette Fusion ProGlide Styler.

February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

CINCINNATI — For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

February 1, 2012

Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

SHELTON, Conn. — Schick is touting a disposable razor that features a handle made of 100% recycled plastic, in addition to 100% post-consumer paper in its packaging.

Available for both men and women, Schick Xtreme3 Eco, the company said, will save more than 103,000 lb.s of virgin plastic material and 15,500 lbs. of virgin paper from going into landfills each year through the use of the recyclable materials.

January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.

January 10, 2012

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

SHELTON, Conn. — Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

The Schick Hydro Power Select wet shave razor, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button.

December 12, 2011

Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

SHELTON, Conn. — Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.

The razor, which is the result of seven years of research and hundreds of focus groups, is a combination of technology that delivers a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke, coupled with patented five-curve sensing blades and skin guards that protect and care for sensitive skin.

November 18, 2011

Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

NEW YORK — Schick Quattro for Women TrimStyle, made by Energizer Personal Care, is adding a new splash of color to the shower this spring with a hot pink handle.

Schick Quattro for Women continues to provide the latest in shaving technology, offering convenient bikini trimming and shaving in one shower-safe product. This TrimStyle razor features the acai and jojoba complex to moisturize, diminish irritation and create a smooth shave.

November 14, 2011

While sales of shaving cream — which research has shown to have a relatively high level of penetration among men — have experienced single-
digit growth, sales of razors climbed more than 13%.

While sales of shaving cream — which research has shown to have a relatively high level of penetration among men — have experienced single-
digit growth, sales of razors climbed more than 13%.

According to SymphonyIRI Group, sales of shaving cream rose 3.43% to $282.38 million during the 52 weeks ended Oct. 2 at food, drug and mass (excluding Walmart). During that same period, sales of razors rose 13.5% to $282.4 million.

November 10, 2011

Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

SHELTON, Conn. — Schick Quattro for Women Disposables has unveiled its newest addition to the Schick Quattro for Women family of razors — the new Schick Quattro for Women Disposables handle scented with Skintimate Signature Scent Strawberry Tangerine Twist.

August 9, 2011

A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges, and a compatible stick, right to their door.

LOS ANGELES — A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges and a compatible stick, right to their door.