Content about Customer

September 25, 2012

The predictability of the chain store shopping experience has long been both a strength and weakness. The quality and experience may be predictably good, but can a shopper have a warm relationship with a store that treats everyone the same?  

Walgreens gets that. So it is transforming its relationship with its customers by getting to know their needs more closely.  

September 12, 2011

Suppliers step into more female-friendly goods

 The opportunity across insoles continues to be a direct appeal to that female shopper.

 The opportunity across insoles continues to be a direct appeal to that female shopper. Manufacturers have long acknowledged that the female head-of-household historically has been the primary purchaser in this category, even when most of the insole products were skewed decidedly toward fitting within a man’s shoe. 

May 5, 2011

Shoppers would spend more for good customer service, survey finds

Good customer service sells, according to a new study conducted by American Express.

NEW YORK — Good customer service sells, according to a new study conducted by American Express.