Content about Crossmark

November 4, 2013

Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm.

PLANO, Texas — Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm. PromoWorks will be led by industry veteran Julie Beck. Prior to joining PromoWorks in 2011, Beck held a variety of leadership positions at Procter & Gamble, Johnson & Johnson, Kraft and the Partnering Group.

October 30, 2013

Crossmark has named former GlaxoSmithKline executive Janet Carter-Smith as VP business development.

PLANO, Texas — Crossmark has named former GlaxoSmithKline executive Janet Carter-Smith as VP business development.

In her role, Carter-Smith will be focused on working with new client opportunities across Crossmark’s portfolio of services.

May 6, 2013

Crossmark, a sales and marketing services company, has appointed Jim Rose as president of marketing services.

PLANO, Texas — Crossmark, a sales and marketing services company, has appointed Jim Rose as president of marketing services.

January 24, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

PLANO, Texas – Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

December 19, 2012

Consumer goods sales and marketing services company Crossmark will merge with an affiliate of private equity firm Warburg Pincus, Crossmark said Wednesday.

PLANO, Texas — Consumer goods sales and marketing services company Crossmark will merge with an affiliate of private equity firm Warburg Pincus, Crossmark said Wednesday.

The company announced a majority investment by the New York-based firm, saying Crossmark's management owners would maintain a significant equity position and continue to actively lead the company and that the investment will allow it to achieve its growth objectives faster than it could do on its own.'

November 13, 2012

Crossmark has launched a self-service data portal that it said would deliver business insights in real time to manufacturer and retail clients in the consumer goods industry.

REDMOND, Wash. — Crossmark has launched a self-service data portal that it said would deliver business insights in real time to manufacturer and retail clients in the consumer goods industry.

The portal, which uses the Microsoft SQL Server Parallel Data Workhouse, provides sales and marketing channels with access to real-time market data, allowing them to analyze and take advantage of market trends faster than before, the company said.

February 23, 2012

Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

ATLANTA — Aldata, developer of retail and distribution improvement software, on Thursday announced that Crossmark will employ Aldata’s Shelf Planning and Space Automation solutions to tailor product assortments for its leading retail and manufacturing clients.

February 8, 2012

A Crossmark EVP is taking on a new role at the company.

PLANO, Texas — A Crossmark EVP is taking on a new role at the company.

Todd Mitchell, who has worked at Crossmark for more than 12 years, now will serve as president of the company's U.S. sales agency. Ben Fischer, who served as COO and president of Crossmark's U.S. sales agency now will solely focus on his COO duties, the company said.

Crossmark's U.S. operations are divided into a marketing services division and a sales agency division.

April 26, 2011

Crossmark and Market Performance Group are looking to optimize their role in the drug industry through a new venture.

NEW YORK — Crossmark and Market Performance Group are looking to optimize their role in the drug industry through a new venture.

The companies announced that they have merged their respective chain drug sales businesses to form MPG Drug, which will be a division of Crossmark. With this merger, MPG Drug now will be the largest provider of headquarter sales and retail services in the U.S. drug industry, the companies said, by providing growth solutions in a timely manner.