Content about Crest

March 5, 2014

Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

CINCINNATI — Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

According to the company, these new whitestrips are the best-fitting whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

March 3, 2014

Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

CINCINNATI — Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

Created in collaboration with Disney and powered by DreamPlay, the oral care app is designed to helps kids increase brushing time, which is identified by dentists as an area of concern and improvement for children.

February 27, 2014

This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

CARTAGENA, Colombia — This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

February 4, 2014

Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

CINCINNATI — Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

February 3, 2014

Procter & Gamble’s Crest 3D White has introduced the new Crest 3D White Brilliance collection, which includes Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

CINCINNATI — Procter & Gamble’s Crest 3D White has introduced the new Crest 3D White Brilliance collection, which includes Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.

January 28, 2014

Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

November 11, 2013

Procter & Gamble’s Crest and Oral-B 3D White have announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona and live stream around the world.

BARCELONA, Spain — Procter & Gamble’s Crest and Oral-B 3D White have announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona and live stream around the world.

September 30, 2013

Crest + Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the third year of its Pros in the Profession awards program, Procter and Gamble has announced.

CINCINNATI — Crest + Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the third year of its Pros in the Profession awards program, Procter and Gamble has announced.

September 26, 2013

Procter & Gamble’s Oral Health Group (Crest) and the Hispanic Dental Association Foundation have announced the recipients of their annual scholarship program on the first day of the Hispanic Dental Association Annual Meeting, which brings together the largest gathering of U.S. Hispanic oral health professionals.

CINCINNATI — Procter & Gamble’s Oral Health Group (Crest) and the Hispanic Dental Association Foundation have announced the recipients of their annual scholarship program on the first day of the Hispanic Dental Association Annual Meeting, which brings together the largest gathering of U.S. Hispanic oral health professionals.

August 27, 2013

Procter & Gamble, the makers of Crest and Oral-B, along with Stephen Hancocks Ltd., have announced that the World Dental Posters site will now be sponsored through an educational grant from P&G.

CINCINNATI — Procter & Gamble, the makers of Crest and Oral-B, along with Stephen Hancocks Ltd., have announced that the World Dental Posters site will now be sponsored through an educational grant from P&G.

April 26, 2013

Crest and Oral-B Pro-Health have partnered with Luke Joeckel, offensive tackle from Texas A&M, to "Go Pro" with his oral care and to help others "Go Pro" in their careers, with a donation to the international non-profit organization Dress for Success.

CINCINNATI — Crest and Oral-B Pro-Health have partnered with Luke Joeckel, offensive tackle from Texas A&M, to "Go Pro" with his oral care and to help others "Go Pro" in their careers, with a donation to the international non-profit organization Dress for Success.

February 25, 2013

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

According to research released from Mintel in August 2012, only 10% of those looking for brighter smiles took a seat in the dentist chair for a professional whitening service. What's interesting is that according to the findings, 41% of respondents said they had tried to whiten their teeth in the prior 12 months using toothpaste, while 17% had tried at-home mouthwash and 15% tried OTC whitening strips.

January 10, 2013

Crest Oral-B launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide, the manufacturer announced.

CINCINNATI — Crest Oral-B launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide, the manufacturer announced.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Once again, those toothpastes that promise to offer such value-added benefits as relieving tooth sensitivity and whitening teeth experienced the greatest lift and, judging in part by the slew of new product launches, that trend will likely continue.


July 30, 2012

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


According to SymphonyIRI Group, sales of toothpaste were essentially flat for the 12 weeks ended June 10 at food, drug and mass (excluding Walmart). However, those products that experienced double-digit sales gains included Sensodyne ProNamel (up 30.8%) and Crest 3D White (up 22.2%).

 

 

March 8, 2012



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile.



The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile. 
According to SymphonyIRI Group, a Chicago-based 
market research firm, sales of tooth-whitening products inched up about 0.6% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


According to SymphonyIRI Group, sales of toothpaste increased about 5% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Among the biggest gainers: Crest 3D White and Sensodyne ProNamel.


Looking to further grow sales and bolster market share, manufacturers continue to churn out toothpastes that promise to deliver even greater results.


February 17, 2012

To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.

CINCINNATI — To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.
 

February 10, 2012

Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

CINCINNATI — In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 13, 2011

Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

CINCINNATI — Procter & Gamble’s Crest Pro-Health brand is looking to educate older adults about the importance of gum health during the second annual National Gingivitis Awareness Month this September by partnering with actress, author and health advocate Marilu Henner.

September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

According to SymphonyIRI Group, toothpaste sales for the 52 weeks ended Aug. 7 at food, drug and mass (excluding Walmart) rose nearly 5% to $1.35 billion. Those toothpastes that experienced the greatest growth were those that touted such benefits as whitening and easing tooth sensitivity.

September 12, 2011

The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.

The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.

July 20, 2011

Procter & Gamble announced on Wednesday that Alison Sweeney — "The Biggest Loser" host, author of "The Mommy Diet" and "Days of our Lives" star — has partnered with the Crest and Oral-B brands to help launch the "Life Opens Up Project," a program that encourages individuals to share their personal stories showcasing how their healthy mouths have played a role in shaping who they are today.

CINCINNATI — Procter & Gamble announced on Wednesday that Alison Sweeney — "The Biggest Loser" host, author of "The Mommy Diet" and "Days of our Lives" star — has partnered with Crest and Oral-B brands to help launch the "Life Opens Up Project," a program that encourages individuals to share their personal stories showcasing how their healthy mouths have played a role in shaping who they are today.

March 23, 2011

Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

CINCINNATI — Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

"We wanted to give our consumers a new way to enjoy our products while providing them with the superior oral care benefits they expect from Crest," stated Robert Gerlach, research fellow for P&G worldwide clinical investigations. "The Invigorating Clean Regimen delivers amazing oral health protection and provides an invigorating signal with a lasting clean-mouth feel that helps to reinforce good behavior."