Content about Craig Elston

October 25, 2012

Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.

DENVER — Although 77% of general shoppers compare store brands to brand names, 90% of women compare both regularly, according to a shopper behavior study conducted by The Integer Group and M/A/R/C Research that was published Thursday in The Checkout.  

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

ATLANTA — The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.