Content about Cracker

April 4, 2013
Triscuit updates product line with Brown Rice crackers

Triscuit announced a new line of crackers that adds brown rice to its traditional wheat cracker.

EAST HANOVER, N.J. — Triscuit announced this week a new line of crackers that adds brown rice to its traditional wheat cracker.

New Brown Rice Triscuit crackers are made with 100% whole grain brown rice and wheat, and pieces of sweet potato and red beans mixed in. Brown Rice Triscuit crackers contain 21 g of whole grain per 29 g serving. The new line of crackers does not contain high fructose corn syrup, hydrogenated oil, cholesterol or artificial flavors.

Brown Rice Triscuit crackers are available in five flavors:

January 3, 2013
Pepperidge Farm launches Jingos! snack crackers

Pepperidge Farm, makers of popular Milano cookies and Goldfish snack crackers, has unveiled new Jingos! snack crackers.

NORWALK, Conn. — Pepperidge Farm, makers of popular Milano cookies and Goldfish snack crackers, has unveiled new Jingos! snack crackers.

November 15, 2012
Frito-Lay's new caffeinated line of Cracker Jacks elicits criticism from CSPI

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

PepsiCo's Frito-Lay has stirred up controversy with its plan to launch an extended line of Cracker Jacks snacks, called Cracker Jack'd, which includes a caffeinated snack called Power Bites.

May 1, 2012
Pepperidge Farm adds new graham cracker flavor to mix

Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.

NORWALK, Conn. — Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.

Goldfish Grahams cookies and cream joins the s'mores, vanilla cupcake and fudge brownie graham cracker varieties, the company said. The new flavor is available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39.

January 4, 2012
Cracking slow growth

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

 

January 3, 2012
Breakfast bite

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 19, 2011
Healthy meals to go

Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals.

CHICAGO — Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals. The brand partners with such top-quality manufacturers as Late July Organics and Old Wisconsin to develop meals that are all-natural and contain no preservatives. All menus have fewer than 500 calories; four of the options are gluten-free.


May 19, 2011
Kellogg's U.S. cookie, cracker bakeries earn Energy Star certification

Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

BATTLE CREEK, Mich. — Kellogg's announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency's Energy Star certification.

The seven Kellogg's facilities represent more than half of the 13 EPA-recognized U.S. cookie and cracker bakeries from multiple companies.

The certification builds on Kellogg's commitment to reduce energy use and greenhouse gas emissions by 15% to 20% by 2015.

May 3, 2011
Lance introduces campaign targeting on-the-run moms

Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

CHARLOTTE, N.C. — Sandwich cracker brand Lance has teamed up with lifestyle expert Colleen Burns to kick off the Mom on the Run Loves Lance campaign.

The fully integrated marketing campaign, which kicked off in mid-April and will run through June, will include a Facebook page and a microsite (MomsLoveLance.com), where consumers can access springtime fun tips, videos with Mom on the Run Burns and weekly parenting discussions.

April 8, 2011
Lance rolls out Cracker Creations

Lance is getting creative with its sandwich crackers.

CHARLOTTE, N.C. — Lance is getting creative with its sandwich crackers.

New Cracker Creations feature vegetables, cheese or herbs baked right into the cracker and currently are available in garden vegetable and parmesan herb varieties. The crackers also tout a real cream cheese filling, Lance said.

Cracker Creations are available at major grocery retailers and Walmart with a suggested retail of $2.99.