Content about CoverGirl

November 8, 2013

No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

CINCINNATI — No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

Positioned as a breakthrough in no-clump mascara, it promises to offer 200% more volume and zero clumps. How? A double-sided brush with lash-loading and clump-combing zones helps beauty mavens be clump-free, according to the beauty brand.

November 8, 2013

Foundations are increasingly infusing such skin care benefits as anti-aging ingredients and SPF protection, as evidenced by Procter & Gamble’s CoverGirl & Olay Tone Rehab 2-in-1 Foundation.

CINCINNATI — Foundations are increasingly infusing such skin care benefits as anti-aging ingredients and SPF protection, as evidenced by Procter & Gamble’s CoverGirl & Olay Tone Rehab 2-in-1 Foundation.

October 17, 2013

Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has tapped music star Katy Perry to be the newest face of the beauty brand.

October 9, 2013

You can say the big winner was literally out of this world.

CHICAGO — You can say the big winner was literally out of this world.

Unilever’s Axe Apollo Astronaut floorstand, designed by RockTenn Merchandising Displays, was named the Design of the Times 2013 Platinum Award Winner by Path to Purchase Institute judges, during a special awards ceremony Wednesday evening, here at the annual Shopper Marketing Expo. 

September 23, 2013

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.

CHICAGO — Call it the Academy Awards of the shopper marketing business.

The Shopper Marketing Expo, scheduled for Oct. 8-10, here, at the Navy Pier, will once again host the Path to Purchase Institute’s annual Design of the Times merchandising display competition.

September 5, 2013

Current CoverGirl spokeswoman Queen Latifah is now the new face of Pantene and will support the Truly Relaxed and Truly Natural collections, Procter & Gamble has announced.

CINCINNATI — Current CoverGirl spokeswoman Queen Latifah is now the new face of Pantene and will support the Truly Relaxed and Truly Natural collections, Procter & Gamble has announced.

September 3, 2013

This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

HUNT VALLEY, Md. — This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

Aside from the team jerseys, lucky hats, foam fingers and pom-poms, women game-goers and –watchers now have the chance to express their on-the-field allegiance via official NFL CoverGirl “fanicures,” inspired by all 32 NFL team logos and colors.

July 10, 2013

Procter & Gamble’s CoverGirl has tapped singer, songwriter and rapper Becky G to be the newest face of the beauty brand, appearing in national TV and print advertising for CoverGirl this summer.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has tapped singer, songwriter and rapper Becky G to be the newest face of the beauty brand, appearing in national TV and print advertising for CoverGirl this summer.

The 16-year-old joins a lineup of successful and inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and Ellen DeGeneres.

July 9, 2013

Procter & Gamble’s CoverGirl beauty brand is celebrating the weekends and embracing new beauty trends this summer with its Easy Breezy Block Party Bus Tour that is hitting the road to bring beauty mavens the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.

NEW YORK — Procter & Gamble’s CoverGirl beauty brand is celebrating the weekends and embracing new beauty trends this summer with its Easy Breezy Block Party Bus Tour that is hitting the road to bring beauty mavens the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.

The tour kicked off July 4 at the South Street Seaport in New York City and will make stops around the country through Sept. 10.

June 21, 2013

Keeping up with the latest fashion trends can be a daunting task, but there’s one beauty look that is setting the fashion industry on fire — the “flaming femme” eye look.

NORTHBROOK, Ill. — Keeping up with the latest fashion trends can be a daunting task, but there’s one beauty look that is setting the fashion industry on fire — the “flaming femme” eye look.

June 14, 2013

ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

VENICE, Calif. — ZEFR, a software-as-a-service platform for brand and content management on YouTube, has announced that Procter & Gamble’s CoverGirl and Pantene brands will be the first partners in the pilot program for BrandID, its newest SaaS product.

ZEFR will demo BrandID to brands and agency partners attending the Cannes Lions International Festival of Creativity next week.

May 20, 2013

Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate's “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

May 9, 2013

Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan's quality assurance and regulatory initiatives.

In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.

March 6, 2013

Bartell Drugs is sponsoring "Health and Beauty" events this month at dozens of its stores, the regional retail pharmacy chain said.

SEATTLE — Bartell Drugs is sponsoring "Health and Beauty" events this month at dozens of its stores, the regional retail pharmacy chain said.

Events will start Sunday and run for 13 days afterward, and will include blood-glucose testing, glucose-meter exchange and education, cholesterol testing, bone-density screenings, blood-pressure testing and others. In addition, there will be free "mini makeover" demonstrations and hair styling tips by Conair and product samplings ranging from cosmetics to supplements.

February 6, 2013

CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

CINCINNATI — CoverGirl, a Proctor and Gamble company, launched a new Outlast Stay Brilliant Nail Gloss line created by celebrity nail stylist, Marysoul Inzerillo.

“What I love most about this nail design is that you can do it in just two simple steps, without having to add a top coat for the glossy finish we always want or having to buy nail stickers that may not last through the night,” Inzerillo said.

January 15, 2013

It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

NEW YORK — It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

December 21, 2012

Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

NEW YORK — Actress Drew Barrymore is developing her own makeup collection to be retailed exclusively at Walmart, according to published reports.

The cosmetics line, called Flower, is slated to hit more than 1,500 Walmart stores in January.

While this is the first time Barrymore has developed her own makeup collection, she is certainly no stranger to the world of beauty. Barrymore has been the face of Procter & Gamble’s CoverGirl brand since 2007 and, before that, had a stint as a spokeswoman for Lancome.

August 15, 2012

Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

The artist, once called a “different kind of diva” by Vogue, just wrapped her first CoverGirl advertising shoot, which is scheduled to debut in the September issue of that publication next week.

August 8, 2012

Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in the fall.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in the fall.

July 2, 2012

Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

CINCINNATI — Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

Wieber will join fellow teammate Alicia Sacramone as P&G Beauty ambassador, expanding on her existing partnership with P&G and the company's sponsorship of Team USA during the London 2012 Olympic Games.

April 25, 2012

Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

January 20, 2012

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

CINCINNATI — Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

CINCINNATI — Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

“BIG NEWS: COVERGIRL Queen Collection is excited to announce our newest Celebrity Brand Ambassador, Actress Paula Patton!” the brand tweeted earlier this week.

The CoverGirl Queen Collection was inspired by Queen Latifah to celebrate the beauty of women of color.
 

June 20, 2011

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


According to SymphonyIRI Group, lipstick sales have experienced strong double-digit growth in the 12 weeks ended April 17. Topping the list, according to SymphonyIRI, were lip products that offer such innovation as long-wearing color like CoverGirl Outlast, Maybelline SuperStay and L’Oréal Paris 
Infallible Le Rouge.


June 1, 2011

Pat McGrath, makeup artist and global creative design director for Procter & Gamble's CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they've collaborated on an eight-piece pro-inspired cosmetic bag collection.

NEW YORK — Pat McGrath, makeup artist and global creative design director for Procter & Gamble's CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they've collaborated on an eight-piece pro-inspired cosmetic bag collection.