Content about Coupon

AUSTIN, Texas — Online coupons and coupon codes could drive sales for businesses, according to a new study.

SILVER SPRING, Md. — The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

That may be one of the more significant concerns for retailers, according to a Bloomberg report published Wednesday — that promotions are attracting one-time buyers who cherry-pick their way through the weekly shopping trip in place of loyal consumers.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Purchase frequency in the drug channel is up 6.7%. Sounds good, right? More shoppers buying more often — that's the end-game, isn't it? Except not so fast, because the real question is whether or not higher frequency of purchases actually translates into greater revenue streams. And, given the rocky road that America's now-you-see-it-now-you-don't recovery has traveled of late, more shoppers may in fact be buying more often, but they actually may be spending less. 

MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday. 

The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline. 

“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.

The humble coupon is back, in a big way.


Two years after the nation’s economy hit bottom in the most wrenching tailspin since the onset of the Great Depression, coupon use in the United States has staged a remarkable comeback. 


Who’s clipping coupons? Ironically, coupon redemptions in the wake of the Great Recession are heaviest among higher-income, better-
educated Americans, researchers reported.


“With the value offered by coupons, one might think that the lowest income households would be among the heaviest users,” noted The Nielsen Co. “In fact, more affluent households dominate coupon usage.”


WALTHAM, Mass. — Kroger now is offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout.

According to a press release from SavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide.

NEW YORK — Catalina Marketing has joined the growing world of online coupons with the development of its Coupon Network by Catalina, which promises to offer shoppers unique savings and coupons.

Brands with current offers on the site — located at CouponNetwork.com — include Nestlé, Kellogg, Fisher-Price and Johnson & Johnson.

YONKERS, N.Y. — More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

SALISBURY, N.C. — Customers that participate in Food Lion's loyalty program have the opportunity to win free groceries for a year.

Food Lion said that MVP customers in select markets can swipe their member cards once a day at the in-store coupon kiosks to enter for a chance to win. Customers also instantly can win 1-of-more-than-200,000 free national and private-brand items through April 19. Free items will be awarded in the form of a coupon, the retailer said.

NEW YORK — Consumers always want more, whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons, where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

SALISBURY, N.C. — The push of private label at retail continues to gain momentum as Food Lion kicked off a promotion whereby shoppers can earn up to $10 in free groceries every time they buy private-brand products.

The promotion, dubbed the Private Brand Super Sale, begins March 2 and runs through March 29.

Each time customers shop at Food Lion during the Private Brand Super Sale and purchase at least four Food Lion or Home 360 products using their Food Lion MVP card, they earn a money-saving coupon.