Content about Cosmetics

Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.


According to SymphonyIRI Group, lipstick sales have experienced strong double-digit growth in the 12 weeks ended April 17. Topping the list, according to SymphonyIRI, were lip products that offer such innovation as long-wearing color like CoverGirl Outlast, Maybelline SuperStay and L’Oréal Paris 
Infallible Le Rouge.


MT. KISCO, N.Y. — Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.


In fact, the research suggested that the balance of power already may be tipping in favor of social marketing, particularly in certain categories and definitely among certain consumers.


PORT WASHINGTON, N.Y. — The total prestige lip segment rose 7% to $185.2 million in U.S. department stores, with the shining star being lip color, according to beauty market research conducted by NPD.

NEW YORK — Pop star Justin Bieber has dabbled in nail polish and a unisex fragrance. Now, the singing sensation is launching a women's fragrance called "Someday."

The fragrance will debut in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. Give Back Brands has a vision of partnering with entertainment artists and other top talent to create and market products, then donating the company's proceeds to designated charities, including the favorite causes of the company's celebrity partners.

CHICAGO — In the wake of the turbulent economy, the cosmetic and skin care market, while not yet thriving, is showing signs of improvement. And drug stores and mass merchandisers prove to be the most popular channels for cosmetic purchasing, according to a recent Mintel survey.

PARSIPPANY, N.J. — Sales of cosmetics and toiletries in the United States increased 2.4% to $36.5 billion in 2010 — which is above pre-recession levels — thanks to technological advances, promotional activity and rising consumer confidence, according to worldwide consulting and research firm Kline.


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”


Sears is banking on beauty and is hoping that its recent expansion into beauty not only encourages more women to see the softer side of Sears, but also will bolster cross-category shopping.


NEW YORK — The majority of lipstick-wearing beauty mavens believe that lipstick improves their confidence, and many men associate women in red lipstick with such positive sentiments as being sexy and confident, according to the findings of a recent survey commissioned by L'Oréal Paris.

The "Lipstick Diaries" survey was commissioned by L'Oréal Paris and conducted online by Harris Interactive of nearly 2,300 men and women between March 25 and 29.

According to the survey, she said:

HOFFMAN ESTATES, Ill. — Following the success of its 13-store test in 2010, Sears has announced that it now is expanding its in-store cosmetic departments to more than 100 stores and online.

The staffed beauty departments include such mass brands as Revlon, L'Oréal, Maybelline and CoverGirl. The concept also includes nail care from Sally Hansen, Nicole by OPI and Essie, as well as skin care and fragrances.

MELVILLE, N.Y. — Alba Botanica, whose products are available at CVS, Target, Whole Foods and natural food stores, has revamped its Advanced line, which now is known as Natural Even Advanced.

The enhanced collection boasts eight reformulated and repackaged skin care products that target uneven pigmentation to improve the appearance of skin's clarity and tone for radiant-looking skin.

MINNEAPOLIS — Apna International has launched at Target a new fragrance collection called Tattooed By Inky, which features fragrances for both men and women.

The collection of body sprays is geared toward a young and trendy audience. The Tattooed By Inky collection features five scents — two for men, two for women and one unisex.

The body sprays are priced at $5.99 each and include:

• Monkey Business (male), which has a blend of leather, lavender, pepper and sandalwood;