Content about Cosmetics

NEW YORK —Revlon has tapped actress Kate Hudson to be the newest global brand ambassador for its Almay brand.

In her role for Almay, the Hollywood star will be the face of new and existing Almay products and will appear in global multimedia campaigns that include television, print, in-store and Web placements. Hudson’s first television and print campaign for the brand is set to debut later this year.

PORT WASHINGTON, N.Y. —Attention beauty buyers: Tween girls could be your lottery ticket.

According to a recent report from market research firm The NPD Group, tween girls are using more beauty products, which means they represent an opportunity for the industry. But the really interesting point is that it doesn’t seem to have as much to do with a larger societal issue as you may think.

AZUSA, Calif. — Physicians Formula has beena trailblazer in green beauty innovation, and now it is bringing sustainability to mass makeup with the March launch of its new Bamboo Wear.

The collection is the first-ever bamboo makeup available in the “masstige” market that provides sustainable beauty in sustainable packaging. It features a reusable, refillable compact; Bamboo Silk face powder and bronzer refills; and a Bambuki brush, all sold separately.