Content about Corona

July 17, 2012

Craft beers, particularly India Pale Ales and seasonals, continue to drive category growth in the beer category.

Craft beers, particularly India Pale Ales and seasonals, continue to drive category growth in the beer category. A number of imported labels have seen an uptick in sales. Brands with a strong Hispanic appeal, such as Modelo Especial, Victoria and Corona, consistently have had strong sales. Stella Artois also has been a strong performer.

Meanwhile, major breweries are attempting to breathe life back into traditional brands with new introductions aimed at younger consumers.