Sales of hand and body lotions have been lackluster in the mass market, but manufacturers are looking to jazz up the segment through innovative formulas that go beyond simply hydrating dry skin.
Sales of hand and body lotion at food, drug and mass (excluding Walmart) inched up less than 1% to about $996 million during the 52 weeks ended April 15, according to SymphonyIRI Group. The biggest gainer, according to the data, is CeraVe, which posted a sales increase of about 21% during that period.