Content about Cool Whip

February 5, 2013

Cool Whip is offering a new way for consumers to top off their sweet treats: easy-to-spread Cool Whip frosting.

Cool Whip is offering a new way for consumers to top off their sweet treats: easy-to-spread Cool Whip frosting. Available in chocolate, cream cheese and vanilla, the frosting is perfect for decorating desserts and piping, and the brand encourages bakers everywhere to "celebrate the everyday moments" with its latest whipped topping. 

December 27, 2012

Kraft will introduce more than 40 new products in 2013, the company stated.

 NORTHFIELD, Ill. — Kraft will introduce more than 40 new products in 2013, the company stated. This is the first comprehensive new products launch since Kraft became an independent public company in October. In keeping with the company's initiative to offer consumers good, better and best choices, Kraft is using its iconic brands and successful new platforms to deliver innovation across multiple categories. While some new products are hitting store shelves now, others debut in early 2013.