Content about Cookie

EAST HANOVER, N.J. — Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

The premiere of Oreo "Whisper Fight," which is the brand's first time advertising during the Super Bowl, kicked off a two-month program that focuses on the long-standing disagreement dividing Oreo fans — which part of an Oreo is the best, the cookie or the creme?

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year. The category was buoyed largely by sales of basic cookies, according to a recent report from Mintel, while premium cookie sales were hurt by a tight economy and increased media attention on America’s obesity epidemic. Mintel forecasts more growth for the premium segment from 2013 to 2016.


SUPPLIER NEWS — Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said. Packaged in a squeezable 1.9-fl.-oz. bottle with a flip-top cap, the product comes in strawberry kiwi, pink lemonade, pineapple coconut and mixed berry flavors, and will be available at stores nationwide in October. 


MINNEAPOLIS — General Mills on Wednesday announced the launch of its Fiber One 90-calorie brownies in a chocolate chip cookie flavor formulated with 5 g of fiber.

Each chocolate chip cookie brownie is made with semisweet chocolate chips in a cookie-batter brownie, topped with a chocolatey drizzle and contains 20% of the daily value of fiber.

CHICAGO — YoCrunch has launched its latest yogurt that features a mix-in topping.

The company said its low-fat vanilla yogurt now is available with a Chips Ahoy! cookie pieces topping.

"The addition of Chips Ahoy! topping to the YoCrunch line of yogurts offers crunchy mix-ins in a portable yogurt package, and delivers on our promise of 'great yogurt. Real fun!,'" YoCrunch SVP marketing Ralph Tschantz said.

CHICAGO — Quaker Oats has introduced a new line of packaged cookies that feature whole grain oats as a staple ingredient.

With real pieces of dried fruit and crunchy nuts, new Quaker Oatmeal Cookies are available in soft baked and crunchy oat granola varieties and seven flavorful creations. The cookies are individually wrapped packets in each box, making them ideal for on-the-go and at-home snacking.

Quaker Oatmeal Cookies are available for a suggested retail price of $2.69 per package.

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

Kraft also leads in the branded cracker category with a 37% market share, according to Packaged Facts, despite poor performance from its Ritz and Wheat Thins lines this year. Consumers remain interested in reduced sodium products.

EAST HANOVER, N.J. — First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

The latest Oreo innovation, called the Oreo Triple Double, is a sandwich cookie that features three pieces of chocolate wafers that are separated by chocolate and vanilla cream. Oreo Triple Double cookies are hitting store shelves this summer, the company confirmed.

EAST HANOVER, N.J. — It seems that Facebook users love Oreo.

ABBOTT PARK, Ill. Abbott Nutrition is expanding its ZonePerfect line of products to include a treat for cookie dough fans.

ZonePerfect cookie dough bars are available in chocolate chip, peanut butter and oatmeal raisin varieties. Each bar offers antioxidants, vitamins and minerals, and is an excellent source of protein, the company said.

VIENNA, Va. Dr. Siegal's Cookie Diet has expanded its offerings to include calcium-fortified cookies designed to treat occasional heartburn.

CalciOs cookies are vanilla-flavored cookies, each one providing 30% of the daily value of dietary calcium, Dr. Siegal's Cookie Diet said. The cookies contain calcium carbonate, designed to treat heartburn relief. CalciOs also are free of artificial colors and preservatives.