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April 12, 2013
The pitfalls of power: Are you vulnerable?

A leading category manager who purchases a $4 billion category of business shared with me during a recent interview that he believes less than 5% of the companies calling on him “truly create meaningful value” and actually “get it.” He went on to share that, “they don’t understand or appreciate my definition of value.”

A leading category manager who purchases a $4 billion category of business shared with me during a recent interview that he believes less than 5% of the companies calling on him “truly create meaningful value” and actually “get it.” He went on to share that, “they don’t understand or appreciate my definition of value.”

March 22, 2013
Big data. Big deal.

In my last UpMarketing post, Dart and Science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action. But it seems that no one has figured out an effective way to begin excavating to find the hidden treasure.

In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action.

February 25, 2013
Dart and science

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

Ironically, Einstein also said “if we knew what it was we were doing, it would not be called research, would it?”

February 5, 2013
Billions at stake in CMS’ pay-for-performance rankings

Money is a powerful motivator. Look no further than the sports world for validation. The PGA’s FedEx Cup encourages golfers to earn “points” towards participation in playoffs that offer a big season-ending payoff. Tennis has a similar format with the U.S. Open Series where performance in a series of events equates to a huge prize purse. Both instances use hefty prize money to help ensure the top performers participate and at high levels. The Centers for Medicare and Medicaid Services (CMS) have applied this sports theory to its rankings system of Medicare Advantage (MA) and Prescription Drug Plans (PDP) plans. And there’s billions of dollars up-for-grabs for healthcare plans.

Money is a powerful motivator. Look no further than the sports world for validation. The PGA’s FedEx Cup encourages golfers to earn “points” towards participation in playoffs that offer a big season-ending payoff. Tennis has a similar format with the U.S. Open Series where performance in a series of events equates to a huge prize purse. Both instances use hefty prize money to help ensure the top performers participate and at high levels.

March 25, 2011
The Supplier Report 2011

There are a million stories in the retail pharmacy industry — this is about a dozen of them. Early in 2011, the editors and publishers of Drug Store News put out a call to select members of the vendor community for a chance to tell the stories of their companies, in their own words. What followed is DSN’s first-ever user-generated special report.

There are a million stories in the retail pharmacy industry — this is about a dozen of them. Early in 2011, the editors and publishers of Drug Store News put out a call to select members of the vendor community for a chance to tell the stories of their companies, in their own words. What followed is DSN’s first-ever user-generated special report. For information on how your company might participate in future user-generated reports, contact Rob Eder, editor-in-chief of The Drug Store News Group at reder@lf.com.

May 20, 2013
Energizer Personal Care, The Skin Cancer Foundation aim to encourage sun safety among men

Energizer Personal Care, which makes Banana Boat and Hawaiian Tropic brand sunscreens, has teamed up with the Skin Cancer Foundation to launch a public awareness campaign featuring Los Angeles Galaxy and Team USA soccer player Landon Donovan.

SHELTON, Conn. — Energizer Personal Care, which makes Banana Boat and Hawaiian Tropic brand sunscreens, has teamed up with the Skin Cancer Foundation to launch a public awareness campaign featuring Los Angeles Galaxy and Team USA soccer player Landon Donovan.

The awareness campaign is the second part of a two-year effort aimed at encouraging men to incorporate sun protection into their daily lives.

May 16, 2013
Coppertone encourages parents to protect children from UV rays year-round

Merck Consumer Care, the makers of Coppertone, launched today the "Making the Sunscreen Grade" program to equip parents with tools to help their children develop lifelong sun habits.

WHITEHOUSE STATION, N.J. — Merck Consumer Care, the makers of Coppertone, launched today the "Making the Sunscreen Grade" program to equip parents with tools to help their children develop lifelong sun habits, including those that protect them from the sun during the school day.

May 15, 2013
Beauty Changes Lives names first Sassoon scholarship winners

The Beauty Changes Lives Foundation named the first set of awards of the Vidal Sassoon Professional Beauty Education Scholarship Program at the Spring Operations Conference of the American Association of Cosmetology Schools, BCL’s parent body.

LAS VEGAS — The Beauty Changes Lives Foundation named the first set of awards of the Vidal Sassoon Professional Beauty Education Scholarship Program at the Spring Operations Conference of the American Association of Cosmetology Schools, BCL’s parent body.

May 15, 2013
Personal appearance matters to consumers proactive about their health

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

To see more Patient Views, click here

May 14, 2013
Patients under doctor's care more proactive

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

To see more Patient Views, click here.

May 10, 2013
OTC manufacturer takes BestCo as its new moniker

BestCo is the new name for BestSweet, a manufacturer, developer and marketer of consumer healthcare products.

MOORESVILLE, N.C. — BestCo is the new name for BestSweet, a manufacturer, developer and marketer of consumer healthcare products. 

The former moniker BestSweet was so named due to the company’s origins as a candy manufacturer. BestCo has since evolved to become one of the largest suppliers of cough drops, throat drops, soft chews, coated chews and other confectionery-based dosage forms for OTC drug products and dietary supplements, the company stated. 

May 6, 2013
CVS handles back-end functions as Pfizer sells Viagra online

Pfizer is attempting to stem the rise of counterfeit medicines by selling one of its most popular drugs — and one of the most popular targets for counterfeiters — online.

NEW YORK — Pfizer is attempting to stem the rise of counterfeit medicines by selling one of its most popular drugs — and one of the most popular targets for counterfeiters — online.

The drug maker announced that it had launched Viagra (sildenafil citrate) home delivery, a prescription-fulfillment website for the drug, which is powered by CVS/pharmacy and accessible through Viagra.com.

May 3, 2013
Expansion of in-store health kiosks setting stage for pharmacy web of improved-outcome solutions

Kinney Drugs, with its almost-100 locations located primarily in upstate New York, is the latest pharmacy to capitalize on the robust offerings available through in-store health kiosks. Because it isn't only about taking that random blood pressure check anymore.

No, the in-store health kiosks going into stores today are designed to augment outcomes-based health care. For example, through the use of "smart cards," PharmaSmart helps track historical health metrics across its trademarked Blood Pressure Tracker web portal.

Kinney Drugs, with its almost-100 locations located primarily in upstate New York, is the latest pharmacy to capitalize on the robust offerings available through in-store health kiosks. Because it isn't only about taking that random blood pressure check anymore. 

May 3, 2013
Report: Real estate agent tells analysts a Walgreens flagship slated for U of Michigan

Walgreens recently negotiated a 20-year lease agreement here for Walgreens' first university flagship location, said Joey Agree, Agree Realty president and CEO, in a conference call with analysts on Tuesday.

ANN ARBOR, Mich. — Walgreens recently negotiated a 20-year lease agreement here for Walgreens' first university flagship location, said Joey Agree, Agree Realty president and CEO, in a conference call with analysts on Tuesday. The site will serve the University of Michigan, home to the Michigan Wolverines.

Walgreens has not yet confirmed the new site will be a prototypical flagship location, however. 

May 2, 2013
Eli Lilly, Boehringer Ingelheim launch educational program for healthcare professionals

Drug makers Boehringer Ingelheim and Eli Lilly have started a campaign designed to educate healthcare professionals about the role a type of protein plays in maintaining blood-sugar balance.

INDIANAPOLIS — Drug makers Boehringer Ingelheim and Eli Lilly have started a campaign designed to educate healthcare professionals about the role a type of protein plays in maintaining blood-sugar balance.

BI and Lilly created the website sglt.com to inform users about the role of sodium glucose co-transporters. The program also includes a video, Glucose Perspectives, in the form of a sketch animation by the United Kingdom's Royal Society for the Encouragement of Arts, Manufactures and Commerce.

April 30, 2013
Axe Apollo retail promotion kicks off to send seven winners to Space Camp

In conjunction with the Axe Apollo Space Academy, which will send 22 people from around the world to space, the Axe brand is launching a new retail-focused program that will allow seven people to attend Space Camp for a chance to participate in the trip of a lifetime.

ENGLEWOOD CLIFFS, N.J. — In conjunction with the Axe Apollo Space Academy, which will send 22 people from around the world to space, the Axe brand is launching a new retail-focused program that will allow seven people to attend Space Camp for a chance to participate in the trip of a lifetime.

April 29, 2013
Praim Group to distribute all-natural 'Where's Waldo?' chocolate bars

Praim Group, a food licensing, marketing and distribution company, announced its agreement to create and distribute a line of all-natural chocolate bars featuring Where's Waldo?

BOSTON — Praim Group, a food licensing, marketing and distribution company, today announced its agreement to create and distribute a line of all-natural chocolate bars featuring Where's Waldo?

April 25, 2013
Galderma, American Academy of Dermatology announce new research fellowship

Galderma, whose brands include Cetaphil, and The American Academy of Dermatology have announced the creation of the American Academy of Dermatology Translational Biotechnology Fellowship.

CHAUMBURG, Ill., and SOPHIA ANTIPOLIS, France — Galderma, whose brands include Cetaphil, and The American Academy of Dermatology have announced the creation of the American Academy of Dermatology Translational Biotechnology Fellowship.

April 23, 2013
FDA creates map for finding legal online pharmacies

The Food and Drug Administration has launched an interactive map that allows users to find licensed online pharmacies by searching through states' board of pharmacy databases.

SILVER SPRING, Md. — The Food and Drug Administration has launched an interactive map that allows users to find licensed online pharmacies by searching through states' board of pharmacy databases.

April 22, 2013
Reports: Amazon may be planning store in London

Rumors are circulating that Amazon may be opening a brick-and-mortar store in London, according to published reports.

NEW YORK — Rumors are circulating that Amazon may be opening a brick-and-mortar store in London, according to published reports.

The website Ecommercebytes.com reported on an ad that appeared on the classified-ad site Gumtree.com, for positions at an Amazon store to open in East London.

"As this is our first Amazon store you will be a part of our companies [sic] history," the ad reads. "You will be heavily promoting the store within Westfield enticing passers by to visit our state of the art show room."

April 22, 2013
Rite Aid highlights redesigned website

Rite Aid's revamped website will offer a "more personalized and engaging" experience for customers, the company said.

CAMP HILL, Pa. — Rite Aid's revamped website will offer a "more personalized and engaging" experience for customers, the company said Monday.

The new site, which it worked with Razorfish Healthware to design, includes easier access to online pharmacy services, health and wellness information.

April 18, 2013
CVS Caremark to raise money for those affected by the Boston Marathon tragedy

CVS Caremark has announced that it will come together with the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.

WOONSOCKET, R.I. — CVS Caremark has announced that it will come together with the Boston business community to support The One Fund Boston, established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who have been affected by the Boston Marathon tragedy.

The CVS Caremark Charitable Trust, the private foundation of CVS Caremark, will donate $100,000 to The One Fund Boston, which is also accepting online donations from the public at Onefundboston.org.

April 16, 2013
NABP hopes to curb rogue pharmacies with '.pharmacy' Web domain

Amid various strategies adopted to stop the proliferation of rogue online pharmacies, one group has proposed controlling what they can put at the end of their Web addresses.

MOUNT PROSPECT, Ill. — Amid various strategies adopted to stop the proliferation of rogue online pharmacies, one group has proposed controlling what they can put at the end of their Web addresses.

April 16, 2013
Taro receives FDA approval for Topicort topical spray

Taro Pharmaceutical Industries reported last week that it has received approval from the Food and Drug Administration for its new drug application Topicort (desoximetasone) topical spray, 0.25%.

HAWTHORNE, N.Y. — Taro Pharmaceutical Industries reported last week that it has received approval from the Food and Drug Administration for its new drug application Topicort (desoximetasone) topical spray, 0.25%.

Topicort topical spray, 0.25% is a corticosteroid indicated for the treatment of plaque psoriasis in patients 18 years of age or older.

According to Taro, the corticosteroid spray market is approximately $100 million in annual sales in the United States.

April 15, 2013
Nestlé launches 'Balance Your Plate' education campaign, toolkit for health professionals

Nestlé USA unveiled its new "Balance Your Plate with Nestlé" education campaign to help consumers build nutritious, convenient meals and offer a toolkit to healthcare professionals in guiding their customers to make healthier meals.

WASHINGTON — Nestlé USA today unveiled its new "Balance Your Plate with Nestlé" education campaign to help consumers build nutritious, convenient meals and offer a toolkit to healthcare professionals in guiding their customers to make healthier meals. The announcement was made during a luncheon presentation at the Consumer Federation of America's 36th Annual National Food Policy Conference.