Content about Consumer

April 22, 2012

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

A lot has happened across GlaxoSmithKline’s consumer division in the past year. Drug Store News spoke with GSK Consumer chief marketing officer John Graham and chief customer officer Keith Loranger about the next move to be made out of the consumer division’s new playbook.

August 6, 2013

Successful consumer wellness programs aren't only about generating sales across a broad selection of better-for-you products, they're about cultivating a lifestyle choice among consumers.

ROCHESTER, N.Y. — Successful consumer wellness programs aren't only about generating sales across a broad selection of better-for-you products, they're about cultivating a lifestyle choice among consumers. If the program converts a consumer to the pursuit of wellness and the retailer serves as the conduit to that wellness, the engendered loyalty and subsequent sales jump will come organically. 

June 11, 2013

The Consumer Reports Index, an overall measure of Americans’ personal financial health, shows Americans are reporting significantly fewer financial troubles, Consumer Reports National Research Center announced.

YONKERS, N.Y. — The Consumer Reports Index, an overall measure of Americans’ personal financial health, shows Americans are reporting significantly fewer financial troubles, Consumer Reports National Research Center announced Tuesday. The Index’s trouble tracker measure fell sharply to 34 from 41.7 a month earlier — the lowest level since the organization first measured it in April 2009.

April 5, 2013

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively.

This report should serve as a wake up call that multi-cultural marketing efforts appealing to the diversity of a shopper base are not just innovative strategies — they're essential.

Geoscape issued a report projecting the future buying power of both Asian and Hispanic households, respectively. Both groups will spend far more in their remaining lifetimes than white non-Hispanic households. 

This report should serve as a wake up call that multicultural marketing efforts that appeal to the diversity of a shopper base are not just innovative strategies — they're also essential. 

December 15, 2011

Cambridge Consultants on Thursday released a report outlining how the health-and-wellness market may take shape as more consumer-friendly medical devices featuring the latest in technology reach the market.

CAMBRIDGE, Mass. — Cambridge Consultants on Thursday released a report outlining how the health-and-wellness market may take shape as more consumer-friendly medical devices featuring the latest in technology reach the market.

“Disruption in this market will come from medical firms moving from 10-year product lifecycles and confronting the 18-month lifecycles of the consumer world, and from consumer companies adapting to the rigorous processes demanded by medical regulations,” stated Duncan Smith, head of product development at Cambridge Consultants.

August 9, 2011

Consumer Reports announced that its index, which measures overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed attention on the weak economy.

YONKERS, N.Y. — Consumer Reports announced that its index, which measures overall consumer sentiment, fell to its lowest level since December 2009 and registered its sharpest drop in two years, as recent events in Washington about the debt ceiling debate fixed attention on the weak economy.

April 27, 2011

OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

VERONA, N.J. — OTC Perspectives magazine on Tuesday named its third annual list of "Top OTC/HBA Marketers of the Year."

Marketers of over-the-counter products and health-and-beauty aids will be honored at a celebratory luncheon on May 10 during the OTC/HBA National Conference.

April 5, 2011

An overwhelming majority of Consumer Reports readers are highly satisfied with their independent pharmacy experiences, as compared with experiences at some of the national chains, a report to be published in the May issue found.

NEW YORK — An overwhelming majority of Consumer Reports readers are highly satisfied with their independent pharmacy experiences, as compared with experiences at some of the national chains, a report to be published in the May issue found.

March 7, 2011

Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

ATLANTA — Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.

Presented by Georgia State University's Robinson College of Business Department of Marketing and the Atlanta Business Chronicle, the MAX Awards honored outstanding marketing innovations developed or launched by Georgia companies in 2010.

December 13, 2010

Despite strong November retail sales, consumers still worry about what lies ahead.

YONKERS, N.Y. — Despite strong November retail sales, consumers still worry about what lies ahead.

July 19, 2010

As advertisers and consumer goods manufacturers focus on consumers ages 18 to 34 years, one...