Content about Consumer-to-business

July 30, 2012

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months.

Shoppers still are purchasing on impulse at the front end of the store. Data from SymphonyIRI Group indicated that more than half of consumers make unplanned purchases upon seeing products or deals in the store — a percentage that has remained unchanged during the past 18 months. In a recent survey of more than 1,500 consumers, 46% said they made an unplanned purchase during their most recent trip to the drug store. (For complete results, visit DrugStoreNews.com/c2b-mobile-insights)


July 9, 2012

The jobs report might have been a punch to the gut, and the economy definitely still has not figured itself out, yet there appears to be some cause for optimism amid drug store shoppers, as consumers tell DSN they shopped longer and bought more than they anticipated during their most recent trip to the drug store.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The jobs report might have been a punch to the gut, and the economy definitely still has not figured itself out, yet there appears to be some cause for optimism amid drug store shoppers, as consumers tell DSN they shopped longer and bought more than they anticipated during their most recent trip to the drug store.

April 13, 2012

“We want to make sure we’re talking to our members where and how they want to be spoken to.”
 That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue.

“We want to make sure we’re talking to our members where and how they want to be spoken to.”


That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue. In case you missed it, you can download the full report here.