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WHAT IT MEANS AND WHY IT'S IMPORTANT The news that Helena Foulkes will lead PBM product innovation and marketing at CVS Caremark is important, as Foulkes, the ExtraCare architect, is widely regarded as one of the most visionary marketers in modern drug store retailing.

(THE NEWS: Foulkes to lead PBM product innovation, marketing at CVS Caremark. For the full story, click here)

WOONSOCKET, R.I. Most employers consider managing costs a top priority in 2010, according to CVS Caremark’s annual employer survey.

February was a busy month for CVS Caremark. First it was a party on Beale Street as the chain announced its entry into Memphis. A week later, it broke out the pina coladas as it cut the ribbon on its first store in Puerto Rico. In January, it was Budweiser in St. Louis.

There are just eight states in which CVS does not operate stores: Alaska, Arkansas, Idaho, Oregon, South Dakota, Utah, Washington and Wyoming. In drug store retailing, being able to provide coverage “from sea to shining sea” means a lot when you try to sell your services to big healthcare payers.

WHAT IT MEANS AND WHY IT'S IMPORTANT The news that CVS Caremark is making an investment to integrate its five pharmacy benefit management units isn’t really a big surprise and, in fact, could have some industry observers wondering what took this well-oiled acquisition machine so long.

(THE NEWS: Report: CVS Caremark to merge PBM units. For the full story, click here)

WHAT IT MEANS AND WHY IT'S IMPORTANT This has been a busy month or so for CVS Caremark. Last week it was a party on Beale Street as the chain announced its entry into Memphis, Tenn.; this week it broke out the pina coladas and celebrated its entry into Puerto Rico. Last month, it was Budweiser in St. Louis.

(THE NEWS: CVS/pharmacy joins Twitter. For the full story, click here)