Content about Concealer

PARSIPPANY, N.J. — New trends in nail care, dramatic eye looks and the appeal of limited-edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent "Cosmetics & Toiletries USA" report from global consulting and research firm Kline & Co.

Flawless, luminous skin is in, and with spring about to spring, you can bet that beauty mavens will continue their search for face makeup that helps their skin glow.


Sales of foundation at food, drug and mass (excluding Walmart) 
rose more than 4% to $543.7 million for the 52 weeks ended Nov. 27, according to SymphonyIRI Group. During that same period, sales of concealer climbed nearly 9.6% to $118.9 million, and sales of blush rose 2.4% to $107.6 million. 


SAN RAMON, Calif. — Japonesque, a maker of beauty supplies, has announced that its Artist Tools by Japonesque — an interchangeable, snap-on makeup brush collection inspired by Hollywood — is available exclusively at CVS locations nationwide.

Featuring a three-piece starter set and five different makeup brush heads, Artist Tools by Japonesque is designed to have everything a beauty maven needs. The collection includes:

MINNEAPOLIS — Target is ushering in fall with Sonia Kashuk’s latest collection at Target, including shades and makeup brushes in a chic new print.

The Sonia Kashuk 2011 fall collection includes:

• Brush Couture Five-Piece Brush Set ($14.99): The five-piece brush set comes in a chic black-and-white tribal print and includes a powder/blusher brush, crease brush, synthetic concealer/foundation brush, small eye shadow brush and smudge brush.

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

For spring 2012, Soho will release the 18-piece collection of brushes that was developed in partnership with makeup artists and designers.

SANTA MONICA, Calif. — Cosmetic brand Bonne Bell has announced that it is entering 2011 with a fresh new look and on-trend products, as well as a new national advertising campaign and website.

Reflecting its "Color Starts Here" philosophy, the teen cosmetics brand launched in early April an updated national advertising campaign and website at Bonnebell.com. The redesigned site focuces on cosmetic education and aims to provide novice cosmetic users with detailed application instructions to create different looks.

New Bonne Bell products include:

NEW YORK — Black Opal, a line of ethnic skin care and color cosmetics, is launching in early 2011 its new total coverage spot and scar eraser.

The formula is an ultra-pigmented concealer that promises to camouflage blemishes, scars and imperfections to create perfect-looking skin.

The transfer-resistant concealer is available in several shades, including Kalahari Sand, Heavenly Honey, Truly Tropez and nutmeg. The suggested retail price is $8.95 each.

NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.