Content about Concealer

January 9, 2014

Expect 2014 to be an interesting year for beauty as the category continues to see increased innovation, blurring of the lines and cross-pollination.

Expect 2014 to be an interesting year for beauty as the category continues to see increased innovation, blurring of the lines and cross-pollination.

(For the full category review, including sales data, click here.)

What does that mean? Perhaps research firm Mintel summed it up best by coining it a year of the “mixologiste.”

November 5, 2013

Japonesque, a maker of makeup brushes and accessories, has announced its foray into the world of color. The new Japonesque color collection debuted in 220 Ulta Beauty stores on Oct. 27.

NEW YORK — Japonesque, a maker of makeup brushes and accessories, has announced its foray into the world of color. The new Japonesque color collection debuted in 220 Ulta Beauty stores on Oct. 27.

An additional 150 Ulta Beauty stores are expected to carry the collection throughout 2013 and 2014 as the retailer continues to expand and open new stores.

September 18, 2013

U.S. dollar sales of prestige department store beauty products grew 6% in the 12 months ending August 2013 compared with the year-ago period, driven by strong growth in makeup and skin care, according to the NPD Group.

NEW YORK — U.S. dollar sales of prestige department store beauty products grew 6% in the 12 months ending August 2013 compared with the year-ago period, driven by strong growth in makeup and skin care, according to the NPD Group.

August 28, 2013

Natural beauty brand Mineral Fusion is ramping up its hair care portfolio with new packaging for its existing products, as well as new offerings.

NEW YORK — Natural beauty brand Mineral Fusion is ramping up its hair care portfolio with new packaging for its existing products, as well as new offerings.

August 20, 2013

Beauty line Jane Cosmetics has relaunched and debuted this month in more than 500 Ulta Beauty stores, with plans to expand to 65 more locations by the end of October.

GLENDALE, Calif. — Beauty line Jane Cosmetics has relaunched and debuted this month in more than 500 Ulta Beauty stores, with plans to expand to 65 more locations by the end of October.

March 6, 2013

Dermablend announced the new Quick-Fix Illuminator, a multipurpose concealer and highlighter that brightens the complexion of the skin with the click of a pen.

NEW YORK — Dermablend announced on Wednesday the new Quick-Fix Illuminator, a multipurpose concealer and highlighter that brightens the complexion of the skin with the click of a pen.

June 13, 2012

New trends in nail care, dramatic eye looks and the appeal of limited-edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent "Cosmetics & Toiletries USA" report from global consulting and research firm Kline & Co.

PARSIPPANY, N.J. — New trends in nail care, dramatic eye looks and the appeal of limited-edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent "Cosmetics & Toiletries USA" report from global consulting and research firm Kline & Co.

May 16, 2012

CoverAid has announced that its CoverAid therapeutic concealers now are available exclusively in Ulta Beauty stores nationwide.

WASHINGTON — CoverAid has announced that its CoverAid therapeutic concealers now are available exclusively in Ulta Beauty stores nationwide.

Developed by board-certified medical professionals, CoverAid therapeutic concealers help to hide blemishes, promote prompt healing and alleviate the redness usually associated with acne, scars and cold sores. CoverAid is available in three shades suitable for all skin types.

January 20, 2012

Flawless, luminous skin is in, and with spring about to spring, you can bet that beauty mavens will continue their search for face makeup that helps their skin glow.


Flawless, luminous skin is in, and with spring about to spring, you can bet that beauty mavens will continue their search for face makeup that helps their skin glow.


Sales of foundation at food, drug and mass (excluding Walmart) 
rose more than 4% to $543.7 million for the 52 weeks ended Nov. 27, according to SymphonyIRI Group. During that same period, sales of concealer climbed nearly 9.6% to $118.9 million, and sales of blush rose 2.4% to $107.6 million. 


December 13, 2011

Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.

NEW YORK — Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.

November 21, 2011

Japonesque, a maker of beauty supplies, has announced that its Artist Tools by Japonesque — an interchangeable, snap-on makeup brush collection inspired by Hollywood — is available exclusively at CVS locations nationwide.

SAN RAMON, Calif. — Japonesque, a maker of beauty supplies, has announced that its Artist Tools by Japonesque — an interchangeable, snap-on makeup brush collection inspired by Hollywood — is available exclusively at CVS locations nationwide.

Featuring a three-piece starter set and five different makeup brush heads, Artist Tools by Japonesque is designed to have everything a beauty maven needs. The collection includes:

October 24, 2011

Product innovation and a desire for flawless-looking skin fueled double-digit sales of concealer at food, drug and mass.

Product innovation and a desire for flawless-looking skin fueled double-digit sales of concealer at food, drug and mass.

Concealer sales rose about 10% to more than $25 million for the 12 weeks ended Sept. 4 at food, drug and mass (excluding Walmart), according to data from SymphonyIRI Group.

August 31, 2011

Target is ushering in fall with Sonia Kashuk’s latest collection at Target, including shades and makeup brushes in a chic new print.

MINNEAPOLIS — Target is ushering in fall with Sonia Kashuk’s latest collection at Target, including shades and makeup brushes in a chic new print.

The Sonia Kashuk 2011 fall collection includes:

  • Brush Couture Five-Piece Brush Set ($14.99): The five-piece brush set comes in a chic black-and-white tribal print and includes a powder/blusher brush, crease brush, synthetic concealer/foundation brush, small eye shadow brush and smudge brush.

July 25, 2011

Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.

SUPPLIER NEWS — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations. The changes include several executive moves, including the appointment of Dave Lewis, president of the Americas, as president of personal care, consisting of skin, deodorants, oral and hair.


July 7, 2011

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

For spring 2012, Soho will release the 18-piece collection of brushes that was developed in partnership with makeup artists and designers.

June 22, 2011

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, now is expanding into makeup brushes with a collection of ergonomically designed brushes for the mass market.

LOS ANGELES — The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, now is expanding into makeup brushes with a collection of ergonomically designed brushes for the mass market.

For spring 2012, Soho will release a new ergonomically designed, 18-piece collection of brushes developed in partnership with makeup artists and designers.

May 10, 2011

Cosmetic brand Bonne Bell has announced that it is entering 2011 with a fresh new look and on-trend products, as well as a new national advertising campaign and website.

SANTA MONICA, Calif. — Cosmetic brand Bonne Bell has announced that it is entering 2011 with a fresh new look and on-trend products, as well as a new national advertising campaign and website.

Reflecting its "Color Starts Here" philosophy, the teen cosmetics brand launched in early April an updated national advertising campaign and website at Bonnebell.com. The redesigned site focuces on cosmetic education and aims to provide novice cosmetic users with detailed application instructions to create different looks.

New Bonne Bell products include:

January 5, 2011

Supplier News — EcoTools once again is joining forces with actress Alicia Silverstone to introduce for the spring the revamped eco-conscious cosmetic bag and brush collection set dubbed EcoTools by Alicia Silverstone. The collection, which will launch April 2011, will feature three additions and three revised sets, and will be available at Walmart, Target and Walgreens.


December 7, 2010

Black Opal, a line of ethnic skin care and color cosmetics, is launching in early 2011 its new total coverage spot and scar eraser.

NEW YORK — Black Opal, a line of ethnic skin care and color cosmetics, is launching in early 2011 its new total coverage spot and scar eraser.

The formula is an ultra-pigmented concealer that promises to camouflage blemishes, scars and imperfections to create perfect-looking skin.

The transfer-resistant concealer is available in several shades, including Kalahari Sand, Heavenly Honey, Truly Tropez and nutmeg. The suggested retail price is $8.95 each.

November 21, 2010

NYC New York Color, a Coty brand, is gearing up for spring 2011 ...

NEW YORK NYC New York Color, a Coty brand, is gearing up for spring 2011 with the launch of several new products for eyes, lips and face.

 

NYC New York Color has revamped its line of mascaras and developed specific formulas and brushes to lift, lengthen, volumize or curl lashes. New products include:

  • Sky Rise lengthening mascara ($1.99) with Lift and Stretch technology;

  • City Curls curling mascara ($2.99) with new Curl Xpress technology;

October 24, 2010

Sales of face and eye makeup have been on the rise in the mass market...

October 10, 2010

Maybelline New York is looking to revolutionize how women shop the wall for face makeup...

NEW YORK —Maybelline New York is looking to revolutionize how women shop the wall for face makeup with its new Fit Me collection, available at retail beginning January 2011.

September 21, 2010

Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest...

NEW YORK Maybelline New York has unveiled its new Fit Me collection, which features the brand's largest range of shades to date, and a new Fit Finder tool to revolutionize how women shop for makeup at mass.

March 5, 2008

Sally Hansen has teamed up with makeup artist Carmindy from TLC’s hit show “What Not...

January 29, 2008

U.K. beauty retailer Boots has announced the launch of its No7 skin care line for...