PURCHASE, N.Y. — Mountain Dew, a product of PepsiCo, announced today the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.
"Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, VP marketing for Mountain Dew. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."