Content about Competitive dance

February 6, 2012

Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

PARSIPPANY, N.J. — Reckitt Benckiser’s depilatory brand Veet has inked a year-long partnership with celebrity ballroom dancing pro and TV personality Cheryl Burke.

The deal marks the highest-profile celebrity endorsement in the brand's history and reflects the brand's emphasis on revitalizing its beauty and lifestyle positioning through a strategic partnership. 

May 18, 2011

Unilever's Dove celebrated the launch of its new Dove VisibleCare body wash collection with a contest that gave one woman the opportunity to get a taste of what celebrities experience on ABC's "Dancing with the Stars."

ENGLEWOOD, N.J. — Unilever's Dove celebrated the launch of its new Dove VisibleCare body wash collection with a contest that gave one woman the opportunity to get a taste of what celebrities experience on ABC's "Dancing with the Stars."

Kristi Herman, of Jersey City, N.J., was selected from the nearly 1,500 women who entered the Dove Close-Up Challenge and received a week of professional dance training.