ROCKVILLE, Md. — Several intertwined factors are fueling the mass nail care market, and according to a new report by Packaged Facts, the growth of do-it-yourself nail products is expected to continue despite an uptick in professional nail services.
SymphonyIRI Group, a Chicago-based market research firm, reported that sales of nail care products grew 26% for the 52 weeks ended April 15 at food, drug and mass (excluding Walmart). Nail polish sales, in particular, grew about 43% during that time.