Content about Communication

October 13, 2010

Navarro Discount Pharmacies, which operates 28 stores in Miami, has partnered with in-store billboard network...

October 13, 2010

Quilted Northern has kicked off a new campaign that supports the launch of its newest...

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

October 6, 2010

A zero-calorie sweetener has launched an advertising campaign....

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

September 26, 2010

The pharmaceutical industry earlier this month weighed in on the case “Matrixx Initiatives vs. James...

WASHINGTON —The pharmaceutical industry earlier this month weighed in on the case “Matrixx Initiatives vs. James Siracusano and NECA-IBEW Pension Fund.”

September 7, 2010

Gain is moving beyond the laundry room with two new products....

CINCINNATI Gain is moving beyond the laundry room with two new products.

As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.

August 24, 2010

Cardinal Health has signed a pact with Reach Media Group, a national digital media and...

August 23, 2010

Everyone wants to feel like a rock-star on his or her birthday, and American Greetings...

August 22, 2010

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated...

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated to work like the eyes, with three bio-inspired attributes. Drug Store News caught up with Chris Huels, senior brand manager for lens care at Bausch & Lomb, to talk about the company’s launch plans.

Drug Store News: What is the media plan supporting the launch of Biotrue this fall?

August 22, 2010

Duracell has introduced new myGrid kits to its lineup of Smart Power personal power products....

BETHEL, Conn. —Duracell has introduced new myGrid kits to its lineup of Smart Power personal power products. A myGrid iPhone kit now is available and includes a charging pad and a Power Sleeve compatible with the iPhone. Suggested retail price is $79.99. MyGrid starter kits now include tips for micro-USB phones, making the new kits compatible with even more devices than before.

August 9, 2010

Those looking to kick their cards up a notch can look no further than American...

July 18, 2010

“I have read dribs and drabs of this in different publications over the last couple...

“I have read dribs and drabs of this in different publications over the last couple of years, but this (“7 Deadly Sins of SKU Rationalization,” Drug Store News, June 7, 2010) really pulled it all together.… Hopefully some of the retailers will wake up and read this and understand what they’re doing in terms of customer loyalty, traffic, profitability and so on.”

July 18, 2010

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at...

Dear Editor,

Upon reading your June 7 cover story, “7 Deadly Sins of SKU Rationalization,” we at The Swanson Group/Mack Elevation Forum have identified 10 ways that a small- or mid-sized vendor can avoid being SKU-rationalized. Respectfully, we have offered them for fellow Drug Store News readers.

July 18, 2010

When it comes to the front-end offerings at drug and mass-market retailers, there is perhaps...

July 8, 2010

The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin --...

WHAT IT MEANS AND WHY IT’S IMPORTANT The whole discussion around SKU rationalization -- or SKU optimization, depending upon your spin -- boils down to just one question: Just exactly how brand loyal is today’s shopper?

(THE NEWS: Report: Jewel-Osco SKU rationalization taken to new heights. For the full story, click here)

July 7, 2010

Free-standing insert coupon activity increased 10.1% based on coupons dropped during the first six months...

July 7, 2010

American Greetings' expanded collection written and inspired by Taylor Swift is now available....

July 5, 2010

While children’s exposure to food ads on television decreased between 2003 and 2007, exposure to...

July 5, 2010

PharmaTrust has inked a deal with the Ontario Telemedicine Network that will integrate PharmaTrust's technology...

June 24, 2010

Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor...

June 24, 2010

Procter & Gamble voluntarily recalled its 4-hour decongestant nasal spray, a product distributed nationwide in...

CINCINNATI Procter & Gamble voluntarily recalled its 4-hour decongestant nasal spray, a product distributed nationwide in the United States.

P&G said it is taking this voluntary precautionary step after finding that the product formulation for VapoSpray 4-hour nasal spray by Sinex may not meet the expiration dates on the package. This recall is not a result of consumer complaints, the company noted.

 

June 22, 2010

As part of the launch of Axe's new Axe Twist, the men's grooming brand has...

June 6, 2010

American Greetings’ new On Tap line of greeting cards takes interactive cards a step further....

CLEVELAND —American Greetings’ new On Tap line of greeting cards takes interactive cards a step further. The cards combine a humorous greeting with a recorded message that’s activated when the card’s recipient taps the card. Bobble head characters, including a nun, cheerleader and President Barack Obama, are featured on the inside of cards, along with instructions to tap the card. The tap unleashes a song or funny punch line.

June 2, 2010

In consultation with the Food and Drug Administration, Blacksmith Brands last week voluntarily recalled all...

TARRYTOWN, N.Y. In consultation with the Food and Drug Administration, Blacksmith Brands last week voluntarily recalled all lots of four children's products in the PediaCare line. The products were manufactured for Blacksmith Brands by McNeil Consumer Healthcare at McNeil's Fort Washington, Pa., plant.

 

The four PediaCare items involved in the recall are:

May 23, 2010

A new report by Jones Lang LaSalle indicated that social and digital media is essential...

March 28, 2010

Advertisers last year allocated 5.4% of ad dollars to reach and connect with Hispanic consumers,...