Content about Communication

NEW YORK — SmartSource.com has gone mobile.

Thanks to Augme Technologies, the consumer coupon site now offers users the capability to scroll through available offers and select which coupons they want to use from any Web-enabled phone, smart phone or other mobile communications device, without the hassle of downloading special software or applications.

SAN MATEO, Calif. — CalmSea on Sunday announced the release of its new social commerce optimization solution, which leverages CalmSea’s predictive commerce platform with Facebook APIs to provide retailers the ability to engage, grow and monetize their Facebook fan base.

With CalmSea’s program, retailers are better able to understand their customers’ preferences and deliver targeted promotions — such as private sales, group-buys, sweepstakes, contests and more.

CLEVELAND — American Greetings is decking card aisles with its LCD-enhanced cards, preloaded with Christmas images or ready to be customized with favorite photos. The four designs feature full-color LCD displays and high-quality audio.

American Greetings was the first to bring LCD technology to greeting cards last year. The patented innovation allows consumers to upload photos into a digital slideshow card. This year, the company has expanded its card selection.

CLEVELAND — Customers looking to make the holiday season merry and bright can look no further than American Greetings.

The greeting card company has introduced a new collection of Christmas cards to its lineup, which includes special recordable music cards that allow senders to sing along to their favorite carols, while the new Kathy Davis cards feature watercolor art and heartfelt words.

CLEVELAND American Greetings is bringing laughs on the go with its latest line.

Pocket Talkers offer a whole new take on funny sound cards. The cards feature detachable talking characters that are sure to entertain, American Greetings said. Each "talker" is mounted to the front of the greeting card and is ready to serve up a series of funny audio clips at the push of a button.

Pocket Talkers are available for purchase wherever American Greetings products are sold.

NEW YORK —In an effort to drive awareness and product trials, Procter & Gamble brought to New York in late October an interactive pop-up store, highlighting such brands as Tide, Crest and Olay.

The store, which was open to the public from Oct. 22 to 31 and located at 101 West 57th St. near Sixth Avenue, was part of P&G’s multipronged “Have You Tried This Yet?” campaign.

When browsing the pop-up store, consumers found a variety of interactive stations, including but not limited to:

CLEVELAND American Greetings is giving a nod to childhood with its new Flipbook cards, which contain an entertaining animation produced by simply pulling panels to reveal a surprising design.

The interactive animation can tell a story or deliver a birthday message, American Greetings said.

NEW YORK In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

(Click here to view photos of P&G's New York pop-up store.)

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

CINCINNATI Gain is moving beyond the laundry room with two new products.

As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.