Content about Communication

February 24, 2012

Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

NEW YORK — Online advertising is overtaking print advertising, according to a new video report by David Merrefield on PLMALive.

In 2011, spending on print advertising, which includes both newspapers and magazines, was $36 billion, topping the expenditure of online advertising at $32 billion. However, this year it is projected to reverse. Online advertising spending is likely to rise to $39.2 billion dollars while print is expected to drop under $33.8 billion, according to eMarketer.

February 17, 2012

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category.

Experts said that despite competition from electronic cards and rising postal fees, there still is a future for the paper greeting card category. Sean O’Malley, an analyst for Wedge Capital, estimated the industry saw 1% unit volume growth last year. He estimated 2011 greeting card sales were $2.5 billion to $3 billion. Nearly 80% of category sales are driven by women ages 30 to 50 years whose “habits die hard,” according to O’Malley. Premium cards and value cards are performing best.

February 17, 2012

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 8, 2012

Zak Designs has introduced new mealtime products ideal for college students.

SPOKANE, Wash. — Zak Designs has introduced new mealtime products ideal for college students.

The new Back to College line, includes durable dinner plate, individual bowl and 24-oz. tumbler, along with a 14-oz. double-wall travel tumbler and 25-oz. Tritan water bottle.

Each of the items are available in Muppets characters or Hello Kitty, Zek Designs said.

January 17, 2012

The main lobby representing pharmacy benefit managers is launching an advertising campaign amid scrutiny the industry has received lately from the public and lawmakers.

WASHINGTON — The main lobby representing pharmacy benefit managers is launching an advertising campaign amid scrutiny the industry has received lately from the public and lawmakers.

The Pharmaceutical Care Management Association announced Tuesday the launch of its new "That's What PBMs Do" ad campaign, which includes print and video ads that focus on what the PCMA called PBMs' role in reducing pharmacy costs, Medicare Part D and mail-order pharmacy.

January 16, 2012

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 4, 2012

Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

MINNEAPOLIS — Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

Overall, the number of free-standing insert coupons distributed through 2011 dropped 6.5% compared with 2010. This decline in FSI coupon activity followed two consecutive years of annual increases of 8% in 2009 and 7.2% in 2010.

January 4, 2012

As many as 20% of smartphone users made a purchase after scanning a QR code, according to a Consumer Pulse study released Wednesday by Chadwick Martin Bailey and iModerate Research Technologies.

BOSTON — As many as 20% of smartphone users made a purchase after scanning a QR code, according to a Consumer Pulse study released Wednesday by Chadwick Martin Bailey and iModerate Research Technologies.

December 19, 2011

Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

SAN FRANCISCO — Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

The innovation, created by mobeam of California, makes electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones or handhelds, not a stack of coupons, at checkout.

December 12, 2011

Beauty market research company the NPD Group recently reported that total prestige makeup dollar sales in U.S. department stores were on the rise during the first 10 months of 2011, and gift sets proved to be no exception.

Beauty market research company the NPD Group recently reported that total prestige makeup dollar sales in U.S. department stores were on the rise during the first 10 months of 2011, and gift sets proved to be no exception.

Between January and October, total prestige makeup dollar sales in U.S. department stores were $2.8 million, an increase of 8% in dollars compared with the same time last year. All prestige segments saw dollar growth.

December 8, 2011

Verve Wireless, a mobile advertising company, on Thursday announced the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping.

NEW YORK — Verve Wireless, a mobile advertising company, on Thursday announced the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping.

According to the survey, more than 60% of respondents used their smartphone for shopping one or more times each month. Almost half of those consumers used their smartphone to look up information on price, followed by product information (24%), reviews (14%) and where to buy (14%).

December 6, 2011

Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

CAMP HILL, Pa. — Rite Aid Facebook fans are getting an early shot at coupons for gifts and stocking stuffers as part of a new promotion announced Monday.

Rite Aid launched its "25 Deals of Christmas" promotion, which will allow visitors to a special tab on Rite Aid's Facebook page to download coupons for such items as beauty items, men's grooming gift sets, electronics and toys. The promotion started Monday and lasts until Dec. 23.

December 5, 2011

Texting and social media have not killed the traditional greeting card business.

Texting and social media have not killed the traditional greeting card business. “Facebook has caused most people to acknowledge more birthdays than ever before, but they aren’t sending fewer cards as a result,” said Susan January, president of the Greeting Card Association and VP of Leanin’ Tree Cards.

December 2, 2011

Zipnosis, which offers an online Web portal that allows patients to have virtual visits with a clinician for minor ailments, and Verizon Wireless have announced that Zipnosis will be a featured technology in the Verizon booth at the mHealth Summit Convention in Washington, D.C., on Dec. 5 to 7.

MINNEAPOLIS and SAINT PAUL, Minn. — Zipnosis, which offers an online Web portal that allows patients to have virtual visits with a clinician for minor ailments, and Verizon Wireless have announced that Zipnosis will be a featured technology in the Verizon booth at the mHealth Summit Convention in Washington, D.C., on Dec. 5 to 7.

The mHealth Summit is the largest conference in the world focused on mobile and wireless health solutions.

November 23, 2011

Hamacher Resource Group will be participating in The Drug Store News Group's Diabetes Leadership Forum, part of the Industry Issues conference, to be held Nov. 29 at the New York Athletic Club.

WAUKESHA, Wis. — Hamacher Resource Group will be participating in The Drug Store News Group's Diabetes Leadership Forum, part of the Industry Issues conference, to be held Nov. 29 at the New York Athletic Club. HRG VP Dave Wendland will moderate the discussion for the eighth year in a row. The panel will include six of the leading health and beauty retailers in the country.

November 21, 2011

Zak Designs has introduced new on-the-go drinkware items that allow adults to bring out the kid in them.

SPOKANE, Wash. — Zak Designs has introduced new on-the-go drinkware items that allow adults to bring out the kid in them.

Zak said its Metallix tumblers are made from durable materials and patented technology that creates an outside shimmer on the tumbler, while the HydroCanteen is made of BPA-free tritan material and feature a leak-proof lid and a carrying loop. Both on-the-go items are adorned with popular licenses from Disney and 20th Century Fox that provide adults with "new ways to show off their inner child," the company said.

November 14, 2011

Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves?

NEW YORK — Ideas are just as important to a winning company’s overall success as the products and services it sells. So, what’s your company doing to create a culture where the ideas that create your products and services are as important as the products themselves? That’s the question Dan Mack — EVP strategic business development for The Swanson Group and founder of the Mack Elevation Forum — puts to DrugStoreNews.com users in a hot, new content feature that debuted this week on DrugStoreNews.com.

November 7, 2011

A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

NEW YORK — A new report by social media software maker Conversocial examined the customer service offerings of the 10 most loved and most hated retailers in the United States, and how these retailers are meeting the challenge of delivering great social media experiences for their customers.

November 4, 2011

Drug Store News caught up with Continua Health Alliance’s executive director Chuck Parker following the CEATEC Japan conference, an IT and electronics trade show, to get a glimpse into what tomorrow’s self-care diagnostic devices might look like.


TOKYO — Drug Store News caught up with Continua Health Alliance’s executive director Chuck Parker following the CEATEC Japan conference, an IT and electronics trade show, to get a glimpse into what tomorrow’s self-care diagnostic devices might look like.


As many as 25 Continua members showcased new consumer healthcare services in early October at the show, some of which are slated to launch in November in Japan.


October 25, 2011

Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

CINCINNATI — Procter & Gamble once again is highlighting the benefits of many of its brands via the “Have You Tried This Yet?” program, a campaign that now is in its second year and is designed to highlight products for self, family and home.

October 24, 2011

A provider of competitive market intelligence and insights has introduced a report that is designed to provide manufacturers and retailers instant access to U.S. retail prices of more than 12,000 SKUs in the health, beauty and wellness industry.

MARIETTA, Ga. — A provider of competitive market intelligence and insights has introduced a report that is designed to provide manufacturers and retailers instant access to U.S. retail prices of more than 12,000 SKUs in the health, beauty and wellness industry.

September 29, 2011

The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

SILVER SPRING, Md. — The second season of "Extreme Couponing" debuted on TLC Wednesday evening, and with the new season came a renewed concern as to how extreme couponers will impact value promotions at retail.

That may be one of the more significant concerns for retailers, according to a Bloomberg report published Wednesday — that promotions are attracting one-time buyers who cherry-pick their way through the weekly shopping trip in place of loyal consumers.

September 28, 2011

Walgreens was awarded the Retail Advertising Campaign of the Year at the Oracle World Retail Awards at the German Historical Museum during the annual World Retail Congress held Tuesday.

BERLIN — Walgreens was awarded the Retail Advertising Campaign of the Year at the Oracle World Retail Awards here at the German Historical Museum during the annual World Retail Congress held Tuesday.

The Retail Advertising Campaign of the Year celebrates outstanding advertising campaigns undertaken by a retailer to build the brand. Walgreens was selected over the competition and was awarded the prize due to its “Arm Yourself for the Ones You Love” campaign by Arc Worldwide.

September 7, 2011

The Consumer Goods Forum released the Global Protocol on Packaging Sustainability, a global measurement system designed to help the consumer packaged goods industry to better assess the relative sustainability of packaging.

PARIS — The Consumer Goods Forum released the Global Protocol on Packaging Sustainability, a global measurement system designed to help the consumer packaged goods industry to better assess the relative sustainability of packaging.

August 24, 2011

Google has settled with the federal government for $500 million over allegations that it displayed advertisements for black-market pharmacies, according to published reports.

NEW YORK — Google has settled with the federal government for $500 million over allegations that it displayed advertisements for black-market pharmacies, according to published reports.

The New York Times reported that Google would pay to settle an investigation by the U.S. Department of Justice that it had displayed ads from online pharmacies that sell drugs without prescriptions and sometimes sell counterfeit drugs.