Content about Combat

January 18, 2009

Like boxers in the ring, both regional and national players are battling for the win and striving to overcome much of the same challenges, whether it is an uppercut from average wholesale price, a jab from patients coping with rising pharmacy premiums and co-pays, or a counterpunch from the rival down the street. But despite the challenges and added pressure from retail heavyweights, regional players refuse to get pinned against the ropes.