Content about ComScore

RESTON, Va. — ComScore on Monday released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found digital wallets, which store a virtual copy of the contents of a consumer's physical wallet to facilitate online or offline retail transactions, only had awareness among 51% of U.S. consumers for wallets other than PayPal.

RESTON, Va. — Four-out-of-every-5 smartphone users — 85.9 million people — accessed retail content on their device in July, according to a study by ComScore.

Amazon led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors. Walmart had the largest reach among traditional brick-and-mortar retailers with 16.3 million visitors, followed by Target with 10 million visitors and Best Buy with 7.2 million smartphone visitors.

RESTON, Va. — Sixty-three percent of online shoppers look at a retailer's return policy before making a purchase, and nearly half said that they would shop more often and recommend a retailer with a lenient returns policy, according to a new study by ComScore. The report, commissioned by UPS, evaluates consumer shopping habits from pre-purchase to post-delivery. It is based on a ComScore survey of more than 3,100 U.S. online shoppers.

WHAT IT MEANS AND WHY IT'S IMPORTANT — If you are a retailer that has yet to develop a smartphone application, then you need to read this.

(THE NEWS: Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often. For the full story, click here)

RESTON, Va. — U.S. retail e-commerce sales experienced a strong finish in 2011, putting sales for the full year well ahead of 2010, according to ComScore.

RESTON, Va. — Holiday spending continued on an upward trend as spending during the holiday season to date saw a vast increase, compared with the prior year, a new report from ComScore found.

For the first 56 days of the November-December holiday season, spending rose 15% to $35.3 billion. Similarly, spending rose 16% during the week ended Christmas Day (Dec. 25), to $2.8 billion, compared with the corresponding week last year.

RESTON, Va. — Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ended Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.

RESTON, Va. — Online retail spending has seen a big jump this holiday season to date, according to a new report from ComScore.

According to the research firm, retail e-commerce spending for the first 32 days of the November-December 2011 holiday season saw a 15% spike to $18.7 billion, compared with the corresponding days last year. The overall spending was driven by billion-dollar spending days, including Cyber Monday, Nov. 28 ($1.25 billion), followed by Nov. 29 ($1.12 billion) and Nov. 30 ($1.03 billion).

WHAT IT MEANS AND WHY IT'S IMPORTANT — During Black Friday weekend, people were spending more money during an economy where that nasty word "recession" still is on the back of everyone's tongue. But was foot traffic down during the weekend because of the number of tryptophan-dazed consumers walking the aisles a day early to get the best deals? Or did consumers forsake the Black Friday shopping madness in exchange for the no lines/free shipping offered on Cyber Monday?

WHAT IT MEANS AND WHY IT'S IMPORTANT — The recession grinch may have to pack it up this holiday season, as initial spending indicated that this year's holidays are on track toward some pretty significant growth as compared with last year.

(THE NEWS: Black Friday proves to be record day for retail, NRF reports. For the full story, click here.)

BOSTON — Almost 2-in-5 people plan to shop Cyber Monday — the Monday after Thanksgiving when online retailers historically offer steep discounts and special promotions — according to a Consumer Pulse study of more than 1,400 U.S. consumers conducted by Boston-based custom research firm Chadwick Martin Bailey and iModerate Research Technologies that was released Friday.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Much as the late Steve Jobs likely did not foresee the iPhone when he and Steve Wozniak hammered away at the Apple I computer, it’s unlikely that Mark Zuckerberg saw the full potential of Facebook when he and a group of friends created it in a Harvard University dormitory.

(THE NEWS: Study: Online marketing drives 21% in-store sales lift. For the full story, click here.)