Content about ComScore

March 11, 2014

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

ORLANDO, Fla. — The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

During introductory remarks at IRI’s annual summit, Appel shared with the more than 1,000 attendees gathered in Orland details of a huge data sharing partnership between IRI, comScore and Rentrak.

“Far and away, this is the biggest innovation IRI has done in the past 15 years,” Appel said.

June 3, 2013

Integration of social and mobile media, as well as shipping options and flexible returns, can drive brand loyalty as consumers seek out more choices and convenience when shopping online, according to a new study.

ATLANTA — Integration of social and mobile media, as well as shipping options and flexible returns, can drive brand loyalty as consumers seek out more choices and convenience when shopping online, according to a new study.

February 15, 2013

Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce, according to comScore’s “2013 U.S. Digital Future in Focus” report.

RESTON, Va. — In terms of growth, clicks continued to outpace bricks in 2012 — and how!

That was the key takeaway from comScore’s “2013 U.S. Digital Future in Focus” report: Despite the backdrop of continued economic uncertainty, 2012 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in the mid-teens to outpace growth at brick-and-mortar retail by a factor of approximately four times.

February 7, 2013

ComScore released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings.

RESTON, Va. — ComScore on Monday released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found digital wallets, which store a virtual copy of the contents of a consumer's physical wallet to facilitate online or offline retail transactions, only had awareness among 51% of U.S. consumers for wallets other than PayPal.

September 21, 2012

Once again, mobile capabilities made headlines as a study by ComScore revealed that nearly 86 million Americans are now shopping on their smartphones. To put it another way: That’s 4-out-of-5 smartphone users.

WHAT IT MEANS AND WHY IT'S IMPORTANT — Once again, mobile capabilities made headlines as a study by ComScore revealed that nearly 86 million Americans are now shopping on their smartphones. To put it another way: That’s 4-out-of-5 smartphone users.

(THE NEWS: Survey: 4-out-of-5 smartphone users access retail content. For the full story, click here.)

September 20, 2012

Four-out-of-every-5 smartphone users — 85.9 million people — accessed retail content on their device in July, according to a study by ComScore.

RESTON, Va. — Four-out-of-every-5 smartphone users — 85.9 million people — accessed retail content on their device in July, according to a study by ComScore.

Amazon led as the top retailer with an audience of 49.6 million visitors, representing 46.6% of smartphone owners, followed by eBay with 32.6 million visitors and Apple with 17.7 million visitors. Walmart had the largest reach among traditional brick-and-mortar retailers with 16.3 million visitors, followed by Target with 10 million visitors and Best Buy with 7.2 million smartphone visitors.

August 13, 2012

U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

RESTON, Va. — U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to ComScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth.

June 4, 2012

Sixty-three percent of online shoppers look at a retailer's return policy before making a purchase, and nearly half said that they would shop more often and recommend a retailer with a lenient returns policy, according to a new study by ComScore.

RESTON, Va. — Sixty-three percent of online shoppers look at a retailer's return policy before making a purchase, and nearly half said that they would shop more often and recommend a retailer with a lenient returns policy, according to a new study by ComScore. The report, commissioned by UPS, evaluates consumer shopping habits from pre-purchase to post-delivery. It is based on a ComScore survey of more than 3,100 U.S. online shoppers.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

WASHINGTON — Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

Additionally, the "2012 Social and Mobile Commerce Study" discovered that one-third of smartphone owners who shop online share their location with a retailer.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

WHAT IT MEANS AND WHY IT'S IMPORTANT — If you are a retailer that has yet to develop a smartphone application, then you need to read this.

(THE NEWS: Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often. For the full story, click here)

May 10, 2012

ComScore reported that online retail spending reached $44.3 billion for first quarter 2012, up 17% from the year-ago period.

RESTON, Va. — ComScore reported that online retail spending reached $44.3 billion for first quarter 2012, up 17% from the year-ago period.

ComScore said retail e-commerce sale estimates represented the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth. Additional findings included:

  • 48.8% of e-commerce transactions included free shipping, the highest percentage for a quarter on record outside of the holiday season;

February 6, 2012

U.S. retail e-commerce sales experienced a strong finish in 2011, putting sales for the full year well ahead of 2010, according to ComScore.

RESTON, Va. — U.S. retail e-commerce sales experienced a strong finish in 2011, putting sales for the full year well ahead of 2010, according to ComScore.

January 4, 2012

The November-December 2011 holiday season marked a new record in retail e-commerce spending, ComScore reported.

RESTON, Va. — The November-December 2011 holiday season marked a new record in retail e-commerce spending, ComScore reported.

The season realized an overall gain of 15% versus last year, totaling $37.2 billion. This record was achieved with help from ten individual shopping days that surpassed $1 billion in spending, led by Cyber Monday — which ranked No. 1 for the second consecutive year — at $1.25 billion.

January 3, 2012

Holiday spending continued on an upward trend as spending during the holiday season to date saw a vast increase, compared with the prior year, a new report from ComScore found.

RESTON, Va. — Holiday spending continued on an upward trend as spending during the holiday season to date saw a vast increase, compared with the prior year, a new report from ComScore found.

For the first 56 days of the November-December holiday season, spending rose 15% to $35.3 billion. Similarly, spending rose 16% during the week ended Christmas Day (Dec. 25), to $2.8 billion, compared with the corresponding week last year.

December 20, 2011

Following recent e-commerce trends released by ComScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year-over-year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

RESTON, Va. — Following recent e-commerce trends released by ComScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year over year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

And on Sunday, ComScore released its latest findings, that online sales surpassed $1 billion on four days during the work week of Dec.12 to 16, a 15% increase over the same period last year.

December 16, 2011

Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

RESTON, Va. — Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

The most recent week (week ended Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15% growth rate, according to the report.

December 12, 2011

The holiday season-to-date has garnered $24.6 billion in online sales, a 15% increase above corresponding days last year, ComScore reported.

RESTON, Va. — The holiday season-to-date has garnered $24.6 billion in online sales, a 15% increase above corresponding days last year, ComScore reported.

In addition to the 15% increase in spending recorded for the first 39 days of the holiday season, ComScore also noted that the most recent week (week ended Dec. 9) reached $5.9 billion in spending, an increase of 15% versus the corresponding week last year.

December 5, 2011

Online retail spending has seen a big jump this holiday season to date, according to a new report from ComScore.

RESTON, Va. — Online retail spending has seen a big jump this holiday season to date, according to a new report from ComScore.

According to the research firm, retail e-commerce spending for the first 32 days of the November-December 2011 holiday season saw a 15% spike to $18.7 billion, compared with the corresponding days last year. The overall spending was driven by billion-dollar spending days, including Cyber Monday, Nov. 28 ($1.25 billion), followed by Nov. 29 ($1.12 billion) and Nov. 30 ($1.03 billion).

December 5, 2011

When someone says “pharmacy automation and technology,” the image that most likely springs to mind is a pharmacy robot dispensing pills in a bottle or pharmacists managing operations or looking at patients’ medical records and electronic prescriptions with the latest pharmacy software.


When someone says “pharmacy automation and technology,” the image that most likely springs to mind is a pharmacy robot dispensing pills in a bottle or pharmacists managing operations or looking at patients’ medical records and electronic prescriptions with the latest pharmacy software.


But technology increasingly is migrating out from behind the counter as pharmacy retailers wield it not just to make the jobs of pharmacists and pharmacy techs easier, but to enhance the experience of the customer as well.


December 5, 2011

During Black Friday weekend, people were spending more money during an economy where that nasty word "recession" still is on the back of everyone's tongue. But was foot traffic down during the weekend because of the number of tryptophan-dazed consumers walking the aisles a day early to get the best deals?

WHAT IT MEANS AND WHY IT'S IMPORTANT — During Black Friday weekend, people were spending more money during an economy where that nasty word "recession" still is on the back of everyone's tongue. But was foot traffic down during the weekend because of the number of tryptophan-dazed consumers walking the aisles a day early to get the best deals? Or did consumers forsake the Black Friday shopping madness in exchange for the no lines/free shipping offered on Cyber Monday?

November 28, 2011

Retailers who promoted their online presence as a way to avoid the crowds this past weekend were rewarded for their efforts with record sales on Thanksgiving Day and Black Friday, according to online measurement firm ComScore.

RESTON, Va. — Retailers who promoted their online presence as a way to avoid the crowds this past weekend were rewarded for their efforts with record sales on Thanksgiving Day and Black Friday, according to online measurement firm ComScore.

November 28, 2011

The recession grinch may have to pack it up this holiday season, as initial spending indicated that this year's holidays are on track toward some pretty significant growth as compared with last year.

WHAT IT MEANS AND WHY IT'S IMPORTANT — The recession grinch may have to pack it up this holiday season, as initial spending indicated that this year's holidays are on track toward some pretty significant growth as compared with last year.

(THE NEWS: Black Friday proves to be record day for retail, NRF reports. For the full story, click here.)

November 23, 2011

Heading into the holiday season, it was widely expected that online sales would enjoy another year of double-digit growth, and now new data from the online measurement firm ComScore confirms those earlier expectations.

NEW YORK — Heading into the holiday season, it was widely expected that online sales would enjoy another year of double-digit growth, and now new data from the online measurement firm ComScore confirms those earlier expectations.

November 18, 2011

Almost 2-in-5 people plan to shop Cyber Monday — the Monday after Thanksgiving when online retailers historically offer steep discounts and special promotions — according to a Consumer Pulse study of more than 1,400 U.S. consumers conducted by Boston-based custom research firm Chadwick Martin Bailey and iModerate Research Technologies that was released Friday.

BOSTON — Almost 2-in-5 people plan to shop Cyber Monday — the Monday after Thanksgiving when online retailers historically offer steep discounts and special promotions — according to a Consumer Pulse study of more than 1,400 U.S. consumers conducted by Boston-based custom research firm Chadwick Martin Bailey and iModerate Research Technologies that was released Friday.

November 10, 2011

Online retail spending reached $36.3 billion for third quarter 2011, up 13% from last year, according to comScore.

RESTON, Va. — Online retail spending reached $36.3 billion for third quarter 2011, up 13% from last year, according to comScore. This growth rate represented the eighth consecutive quarter of positive year-over-year growth and fourth consecutive quarter of double-digit growth rates.

The top-performing online product categories were: digital content and subscriptions, event tickets, jewelry and watches, consumer electronics (excluding computer peripherals) and computer software. Each category grew at least 15% versus a year ago, comScore reported.