Content about Colgate

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

According to research released from Mintel in August 2012, only 10% of those looking for brighter smiles took a seat in the dentist chair for a professional whitening service. What's interesting is that according to the findings, 41% of respondents said they had tried to whiten their teeth in the prior 12 months using toothpaste, while 17% had tried at-home mouthwash and 15% tried OTC whitening strips.

NEW YORK — Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

The company will market the 1D Colgate MaxFresh power and manual toothbrushes and the 1D Colgate MaxFresh toothpaste; 1D is the shorthand form of One Direction.

NEW YORK — Consumer products company Colgate-Palmolive and Omron Healthcare, a maker of medical home healthcare and wellness products, have teamed up to market and develop oral care products, including electric toothbrushes.

Through this partnership, each partner will bring distinctive strengths: Colgate's global marketing reach, consumer insights and capabilities in research and development, and Omron's engineering and manufacturing capabilities and sensing and control technologies.

CHICAGO — There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

According to new research from Mintel, only 10% of those looking for whiter teeth took a seat in the dentist chair for a professional whitening service.

NEW YORK — Colgate-Palmolive announced a boost in North America net sales for the first quarter and a gain in its share of the toothpaste market, thanks in part to the launch of Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes, the company said Thursday.

Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).


Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


According to SymphonyIRI Group, sales of toothpaste increased about 5% for the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). Among the biggest gainers: Crest 3D White and Sensodyne ProNamel.


Looking to further grow sales and bolster market share, manufacturers continue to churn out toothpastes that promise to deliver even greater results.


NEW YORK — Colgate-Palmolive announced on Thursday that fourth-quarter worldwide sales rose 5%, as launches of the new Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes helped strengthen the brand’s toothpaste market share in the United States.

Worldwide net sales for the quarter totaled $4.17 billion, up 5%, compared with the year-ago period. Organic sales grew 6%.

NEW YORK — Colgate-Palmolive announced on Thursday that it experienced a boost in third-quarter sales and net income as its global market shares in toothpaste and manual toothbrushes both hit record highs year to date.

Worldwide net sales totaled $4.38 billion, up 11% compared with the year-ago period. Organic sales rose 5%.

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

According to SymphonyIRI Group, toothpaste sales for the 52 weeks ended Aug. 7 at food, drug and mass (excluding Walmart) rose nearly 5% to $1.35 billion. Those toothpastes that experienced the greatest growth were those that touted such benefits as whitening and easing tooth sensitivity.

NEW YORK — Colgate-Palmolive reported on Thursday a 9.5% increase in worldwide net sales as North America net sales slipped 3% during the second quarter.

Worldwide net sales totaled $4.2 billion in the second quarter, an increase of 9.5%, versus second quarter 2010. Organic sales (net sales excluding foreign exchange, acquisitions and divestments) grew 3.5%.

Net income rose 3% to $622 million and diluted earnings per share increased 8% to $1.26. Net income and diluted earnings per share in second quarter 2010 were $603 million and $1.17, respectively.