Content about Cola

December 2, 2011

Shortly after announcing the debut of its frosted white holiday packaging, Coca-Cola will pull the look in favor of its iconic red can.

ATLANTA — Shortly after announcing the debut of its frosted white holiday packaging, Coca-Cola will pull the look in favor of its iconic red can.

November 30, 2011

Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.

SALT LAKE CITY — Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.

“Brian’s combination of consumer marketing, e-commerce and business operations experience will be valuable assets to Schiff as we pursue our growth strategy, especially our plan to build premium brands,” Schiff Nutrition president and CEO Tarang Amin said.

November 23, 2011

Coca-Cola has tapped pop star Natasha Bedingfield for its 2011 fully integrated holiday marketing campaign.

ATLANTA — Coca-Cola has tapped pop star Natasha Bedingfield for its 2011 fully integrated holiday marketing campaign.

As part of the campaign, Coca-Cola will launch Bedingfield's version of the holiday anthem, “Shake Up Christmas,” in six languages, along with new television spots, online and mobile experiences, in-store promotions and packaging.

November 17, 2011

A few months after announcing a test run of its reduced-sugar cola in Iowa and Wisconsin, PepsiCo unveiled plans for a nationwide rollout of Pepsi Next.

NEW YORK — A few months after announcing a test run of its reduced-sugar cola in Iowa and Wisconsin, PepsiCo unveiled plans for a nationwide rollout of Pepsi Next.

According to published reports, Pepsi Next is expected to hit store shelves in spring 2012.

October 25, 2011

Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

ATLANTA — Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.

October 20, 2011

PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

PURCHASE, N.Y. — PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

Pepsi Pulse is shaped to be a real-time digital visualization of the conversations taking place on the social media surrounding such Pepsi partnerships as "The X Factor." The platform provides a visual storyline and gives consumers a forum to follow the "pulse" of a certain topic or individual in real-time, the company said.

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

ATLANTA — Coca-Cola has reduced the price of its mini cans.

The new recommended pricing for an 8-pack of Coca-Cola mini cans, which are 7.5 oz. each, will reduce the average price for the package to just under $3. This makes the per can cost comparable with that of the typical price of a 12-oz. Coca-Cola can fridge pack.

August 16, 2011

After announcing that it would roll out a 1.25-liter package for several of its soft drink brands, Coca-Cola reportedly also is revamping its Diet Coke cans, according to a published report.

ATLANTA — After announcing that it would roll out a 1.25-liter package for several of its soft drink brands, Coca-Cola reportedly also is revamping its Diet Coke cans, according to a published report.

Diet Coke, which has been on the market since 1982, will debut a limited-edition can that will make its way to stores shelves next month, according to Adweek.

August 10, 2011

A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

LONDON — A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

The 231-page "Nutraceuticals: Global Markets and Processing Technologies" report highlighted market trends, products, mergers and acquisitions/collaborations, innovation, opportunities/barriers to growth and other influencing factors. Companies profiled in the report include Bayer Healthcare, Coca-Cola, Cadbury, PepsiCo and more.

July 19, 2011

PepsiCo's Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

MISSISSAUGA, Ontario — PepsiCo's Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

The company said that its 7UP soft drink will be available in the EcoGreen bottle in Canada. With the introduction of the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately 6 million lbs. over the course of one year.

July 18, 2011

The president of Coca-Cola subsidiary Odwalla will step into a new role next month.

ATLANTA — The president of Coca-Cola subsidiary Odwalla will step into a new role next month, according to published reports.

Alison Lewis will become Coca-Cola's SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

July 13, 2011

Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

LOS ANGELES — Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

The recent collaboration was brokered through The Joester Loria Group, Pepsi's exclusive licensing agency for North America, and Act III Licensing in conjunction with the Ray Charles Marketing Group, the licensing agency for The Ray Charles Foundation. The collection, designed by licensee Ripple Junction features imagery of the late music legend Ray Charles.

July 13, 2011

PepsiCo Beverages Canada has introduced the 7UP EcoGreen bottle, Canada's — and North America's — first soft drink bottle made from 100% recycled polyethylene terephthalate, or PET, plastic, the company reported Wednesday.

MISSISSAUGA, Ontario — PepsiCo Beverages Canada has introduced the 7UP EcoGreen bottle, Canada's — and North America's — first soft drink bottle made from 100% recycled polyethylene terephthalate, or PET, plastic, the company reported Wednesday.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.



Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

May 26, 2011

PepsiCo Canada announced that its Pepsi Retro product, which made its appearance back in January in Quebec, has returned to store shelves for the summer.

MONTREAL — PepsiCo Canada announced that its Pepsi Retro product, which made its appearance back in January in Quebec, has returned to store shelves for the summer.

Pepsi Retro is a nod to its 1980s packaging and features iconic retro graphics. Consumers will find Pepsi Retro in stores beginning this week in 355-mL cans, 12-pack cases and 591-mL bottles, Pepsi said.

May 16, 2011

Illy issimo has introduced two new ready-to-drink coffee-based beverages.

MILAN and ATLANTA — Illy issimo has introduced two new ready-to-drink coffee-based beverages.

The caffè no sugar and mochaccino flavors were developed through a collaboration between Illycaffè and Coca-Cola. Caffè no sugar offers a 15-calorie, unsweetened version of the full-bodied blend in caffè, while 100-calories-per-can mochaccino offers coffee sweetened with Domori chocolate.

May 11, 2011

Coca-Cola is celebrating its 125th anniversary with a new 1.25-liter package.

ATLANTA — Coca-Cola is celebrating its 125th anniversary with a new 1.25-liter package.

The new package for the iconic soft drink is hitting store shelves across the Southeast, with additional rollouts planned across the United States this summer. Additionally, a variety of other brands, including Diet Coke, Coke Zero, Sprite and Fanta, also will be available in the new 1.25-liter bottle.

The 1.25-liter bottle will retail for less than $1, Coca-Cola said.

April 27, 2011

PepsiCo is building on the social networking experience by providing consumers with a new kind of vending system.

PURCHASE, N.Y. — PepsiCo is building on the social networking experience by providing consumers with a new kind of vending system.

The company announced plans to roll out an interactive vending machine, dubbed the Social Vending System, which features a full touchscreen that enables users to give a gift to a friend by selecting a beverage, entering the recipient's name, mobile number and a personalized text message. There's also the option to further personalize the gift with a short video recorded right at the machine.

April 25, 2011

SUPPLIER NEWS — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands to include a Tapatio hot-sauce-flavored product. All three products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients in the Tapatio hot sauce recipe. They are available at in small bags (99 cents) and large bags ($2.99).

April 20, 2011

"If you build it, they will come." That was the famous line whispered to Kevin Costner in the baseball film "Field of Dreams."

NEW YORK — "If you build it, they will come." That was the famous line whispered to Kevin Costner in the baseball film "Field of Dreams."

But this time, Pepsi Max, which has been named the official soft drink of Major League Baseball, developed two ad spots that put a spin on the film. Baseball legends and current players star alongside the Pepsi Max driver to prove that if Pepsi Max builds a "Clubhouse in the Corn," the players will come.

April 6, 2011

Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.

ATLANTA — Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.

The new Give It Back racks are stand-alone units made of easily recyclable corrugated cardboard, Coca-Cola said. The soft drink giant said the merchandise displays expand its commitment to sustainability. The racks currently are being tested in select markets and are expected to become widely available in late 2011.

April 4, 2011

Coca-Cola's 100% recyclable beverage packages have premiered on store shelves.

ATLANTA — Coca-Cola's 100% recyclable beverage packages have premiered on store shelves.

The company's Dasani and Odwalla brands' single-serving bottles now will feature PlantBottle packaging, which is touted as the first-ever fully recyclable plastic beverage bottle produced using plants.

Coca-Cola said that in 2010, more than 2.5 billion PlantBottle packages were available across nine countries. For 2011, that number is expected to double to more than 5 billion PlantBottle packages in more than 15 countries.

April 4, 2011

Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

PURCHASE, N.Y. — Pepsi is gearing up to launch a low-calorie soft drink, according to published reports.

The beverage maker will debut Pepsi Next, which will tout 60 calories per 12-oz. can, Beverage Digest reported last week. The beverage could be the company's way of meeting diet soda drinkers half way.

Pepsi's portfolio of beverages includes its namesake, Pepsi Max, Pepsi Natural, Pepsi One, Pepsi Throwback and Pepsi Wild Cherry, as well as diet and caffeine-free varieties.

March 17, 2011

The Army and Air Force Exchange Service on Tuesday teamed with Coca-Cola to give military shoppers a chance to be a part of the 2012 NCAA Final Four Weekend in New Orleans.

DALLAS — The Army and Air Force Exchange Service on Tuesday teamed with Coca-Cola to give military shoppers a chance to be a part of the 2012 NCAA Final Four Weekend in New Orleans.

Shoppers who visit their local Exchange can become eligible for a chance to win 1-of-5 grand prizes consisting of a trip for two to the 2012 NCAA Final Four Weekend, a value of $3,500 per winner.

Military shoppers can enter the Exchange/Coke NCCA contest from March 11 to 24.