Content about Cola

PURCHASE, N.Y. — It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages each have garnered more than $1 billion in annual retail sales, expanding the company's portfolio of billion-dollar brands to 22. PepsiCo said it has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years.

PURCHASE, N.Y. — Diet Pepsi is debuting a new television commercial during the broadcast of the 69th annual Golden Globes awards show on Sunday.

The new campaign, "Nothing Refreshes Like a Diet Pepsi," features "Modern Family" star Sofia Vergara, who uses her wit and charm to dance her way past a cast of suitors to get a can of Diet Pepsi. In addition to the TV spot, the campaign also will be supported by new print, digital and out-of-home ads.

ATLANTA — Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats. The polar bear has been used as a Coca-Cola icon since 1922.


SALT LAKE CITY — Schiff Nutrition on Tuesday appointed Brian Swette to its board of directors.

“Brian’s combination of consumer marketing, e-commerce and business operations experience will be valuable assets to Schiff as we pursue our growth strategy, especially our plan to build premium brands,” Schiff Nutrition president and CEO Tarang Amin said.

NEW YORK — A few months after announcing a test run of its reduced-sugar cola in Iowa and Wisconsin, PepsiCo unveiled plans for a nationwide rollout of Pepsi Next.

According to published reports, Pepsi Next is expected to hit store shelves in spring 2012.

PURCHASE, N.Y. — PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

Pepsi Pulse is shaped to be a real-time digital visualization of the conversations taking place on the social media surrounding such Pepsi partnerships as "The X Factor." The platform provides a visual storyline and gives consumers a forum to follow the "pulse" of a certain topic or individual in real-time, the company said.

ATLANTA — After announcing that it would roll out a 1.25-liter package for several of its soft drink brands, Coca-Cola reportedly also is revamping its Diet Coke cans, according to a published report.

Diet Coke, which has been on the market since 1982, will debut a limited-edition can that will make its way to stores shelves next month, according to Adweek.

MISSISSAUGA, Ontario — PepsiCo's Canada operations has introduced its first soft drink bottle made from 100% recycled PET plastic.

The company said that its 7UP soft drink will be available in the EcoGreen bottle in Canada. With the introduction of the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately 6 million lbs. over the course of one year.

LOS ANGELES — Pepsi announced that it is bringing back its memorable Diet Pepsi and Ray Charles ads for "You Got the Right One Baby, Uh-Huh!" with a line of retro T-shirts.

The recent collaboration was brokered through The Joester Loria Group, Pepsi's exclusive licensing agency for North America, and Act III Licensing in conjunction with the Ray Charles Marketing Group, the licensing agency for The Ray Charles Foundation. The collection, designed by licensee Ripple Junction features imagery of the late music legend Ray Charles.


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


MONTREAL — PepsiCo Canada announced that its Pepsi Retro product, which made its appearance back in January in Quebec, has returned to store shelves for the summer.

Pepsi Retro is a nod to its 1980s packaging and features iconic retro graphics. Consumers will find Pepsi Retro in stores beginning this week in 355-mL cans, 12-pack cases and 591-mL bottles, Pepsi said.