Content about Cola Wars

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

September 23, 2011

Coca-Cola has reduced the price of its mini cans.

ATLANTA — Coca-Cola has reduced the price of its mini cans.

The new recommended pricing for an 8-pack of Coca-Cola mini cans, which are 7.5 oz. each, will reduce the average price for the package to just under $3. This makes the per can cost comparable with that of the typical price of a 12-oz. Coca-Cola can fridge pack.

June 14, 2011

PepsiCo said that it is ready to test market a new reduced-sugar cola.

PURCHASE, N.Y. — PepsiCo said that it is ready to test market a new reduced-sugar cola.

The company said that its latest innovation, Pepsi Next, would be available in the Iowa and Wisconsin markets. The beverage offers consumers the taste of a full-calorie cola while touting less sugar, Pepsi said at the Beverage Digest Wall Street Smarts conference on Monday.

July 19, 2010

In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on...