Content about Coca-Cola

May 9, 2013

Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas.

BETHESDA, Md. — Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas. Honest Fizz comes in four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer — the only organic zero-calorie root beer on the market. Honest Tea is sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. Low- and no calorie sodas are a fast-growing segment of the carbonated beverage market. Honest Fizz is available in 12-oz. single cans and six-packs.

April 18, 2013

Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

ATLANTA — Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

March 29, 2013

Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

ATLANTA — Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

March 22, 2013

Walgreens opened its latest New York flagship store in the Empire State Building on Saturday morning, the retail pharmacy chain said.

DEERFIELD, Ill. — Walgreens is opening its latest New York flagship store in the Empire State Building, the retail pharmacy chain said Friday.

The store, scheduled to open Saturday at 10 a.m., will include an enhanced pharmacy designed to encourage greater interaction between pharmacists and patients, a health guide to help customers find health-and-wellness products and healthcare services ranging from immunizations to health tests. An "Ask Your Pharmacist" desk, private consultation rooms and Express Rx kiosks are included as well.

March 20, 2013

Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater set to hit store shelves on April 1.

NEW YORK — Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

NEW YORK — Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

Costco will start selling Pepsi instead of Coca-Cola products at its food courts starting in April, news media reported. Stores in two of its eight regions already had switched to Pepsi. The company has long sold a $1.50 hot dog-and-soda combination meal at its stores.

According to reports, the switch was not related to a dispute between Costco and Coca-Cola in 2009, when the club retailer temporarily stopped carrying Coke products in its stores.

December 19, 2012

Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.

SEATTLE — Retail pharmacy chain Bartell Drugs and Coca-Cola's Northwest Region division will offer free ice skates and admission for the Winterfest program at the Seattle Center on Dec. 23 from mid-day to evening, the companies said Wednesday.

October 17, 2012

Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.

September 27, 2012

Coca-Cola has inked a partnership with JBF Industries to further expand production of the plant-based material used in Coca-Cola's PlantBottle packaging.

ATLANTA — Coca-Cola has inked a partnership with JBF Industries to further expand production of the plant-based material used in Coca-Cola's PlantBottle packaging.

Coca-Cola said the supply partnership will help the company continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the company closer to its target of using PlantBottle packaging technology in all of its plastic bottles by 2020.

September 12, 2012

Coca-Cola has announced new leadership appointments to support the company's new global operating structure.

ATLANTA — Coca-Cola has announced new leadership appointments to support the company's new global operating structure.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.


 

 

July 30, 2012

Coca-Cola has streamlined its operating structure and the senior leaders for those businesses, the company said.

ATLANTA — Coca-Cola has streamlined its operating structure and the senior leaders for those businesses, the company said.

Effective Jan. 1, 2013, Coca-Cola will organize around three major operating businesses: Coca-Cola International — which will consist of the company's Europe, Pacific and Eurasia and Africa operations; Coca-Cola Americas — which will consist of the company's North America and Latin America operations; and the Bottling Investments Group, which oversees the Coca-Cola-owned bottling operations outside of North America.

July 25, 2012

Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

LONDON — Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

July 5, 2012

Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

ATLANTA — Coca-Cola is giving fans a chance to get an insider's look at Team USA through its London 2012 Olympic Games campaign.

June 25, 2012

Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

DENVER — Executives from Coca-Cola and Facebook on Monday morning shared social media best practices and strategies here at NACDS Marketplace 2012.

Social media is about engaging the end-consumer in an interactive dialogue, more than it is about accumulating “likes.”

June 21, 2012

Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.

CHICAGO — Coca-Cola announced it will distribute a dairy product that is produced and marketed by Fair Oaks Farms Brands, a collective of American family farmers.

June 21, 2012

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division. “The energy need-state is large, and demographics for the category have begun to broaden, which has helped to continue the strong growth.” The segment now represents more than one-tenth of the total carbonated soft drink market, according to Beverage Digest.


May 16, 2012

Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas.

ATLANTA — Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas. The new addition to Honest Tea’s lineup is brewed with organic black tea leaves and is sweetened with “just a tad” (25 g) of organic cane sugar and organic stevia. Each 16.9-fl.-oz. bottle contains 100 calories, compared with leading brands of sweet tea, which contain an average of 43 g of sugar and 174 calories per 16.9-fl.-oz. bottle.

May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


It also has created a new platform for companies looking to get their products — and word of those products — out to a wider audience.


May 15, 2012

Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

ATLANTA — Coca-Cola reportedly is gearing up to roll out mid-calorie beverages in select markets.

Scott Williamson, a Coca-Cola spokesman, was quoted as saying that the beverages, which will be marketed under the Sprite and Fanta brands, is "a limited test of new formulations to see if they might appeal to consumers."

April 11, 2012

Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network.

CHARLOTTE, N.C. — Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network. For every rotisserie meal bundle sold at all Bi-Lo stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

PepsiCo is poised to roll out Pepsi Next, a soft drink with 60% less sugar than original Pepsi, designed to appeal to consumers who want the taste of a full-calorie cola but with reduced sugar. The company also is putting hundreds of millions of dollars in advertising behind its carbonated beverage brands in an effort to grab share from archrival Coca-Cola.

March 22, 2012

TheraPearl on Wednesday named Daniel Baumwald president and Thomas Keeney VP sales.

JESSUP, Md. — TheraPearl on Wednesday named Daniel Baumwald president and Thomas Keeney VP sales.

Baumwald has been with the company since its inception in 2009, coming from Glaceau Vitaminwater/Coca-Cola where he was national account manager. Baumwald will assume management of the TheraPearl team, along with the company’s overall direction as it continues to expand. 

March 2, 2012

Diet Coke brought its heart health awareness program The Heart Truth to The Ohio State University for a fashion show.

COLUMBUS, Ohio — Diet Coke brought its heart health awareness program The Heart Truth to The Ohio State University for a fashion show.

First Lady of Ohio Karen Kasich joined Diet Coke, OSU student leaders and community representatives at the event, which provided a platform for the community to “show their heart” while demonstrating a personal commitment to heart health education.

At the conclusion of the show, Diet Coke presented a $5,000 check to the Columbus Black Nurses’ Association in support of community heart health programs.

February 16, 2012

Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

ATLANTA — Barq's is paying homage to its Gulf Coast heritage by introducing a new design on all of its products' packaging.

The root beer brand said that while the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink's original 1898 12-oz. glass bottle packaging. Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898."