Content about Coca-Cola

March 24, 2014

OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

LOS ANGELES — OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

The line of limited-edition nail lacquers will launch internationally in June.

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

February 18, 2014

Coca-Cola is rolling out its Dasani Sparkling line, five naturally flavored, unsweetened and lightly carbonated waters.

ATLANTA — Coca-Cola is rolling out its Dasani Sparkling line, five naturally flavored, unsweetened and lightly carbonated waters. Dasani Sparkling is available in a 12-oz. 12-pack, and in 20-oz. and 1-liter PET PlantBottle sizes. The line marks the latest addition to the Dasani brand. Last year, the brand added flavored water enhancers, Dasani Drops.

February 18, 2014

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks.

Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks. Mintel’s research shows that American consumption of carbonated soft drinks fell to the lowest level since 1996; increased prices kept the category level.

February 6, 2014

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

ATLANTA and WATERBURY, Vt. — Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

February 5, 2014

The Seahawks got a surprise from Coca-Cola when they returned to clean out their lockers at their training facilities.

RENTON, Wash. — The Seahawks got a surprise when they returned to clean out their lockers at their training facilities. Coca-Cola distributed commemorative, limited-edition cans of Coke Zero that featured the team logo, which mark the first world championship in the Seattle Seahawks’ history.

January 30, 2014

Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

KANSAS CITY, Mo. — Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.

He succeeds longtime Hallmark VP Vince Burke, who retires Jan. 31 after more than 30 years with the company.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

DAYTONA BEACH, Fla.— Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon, which was held in the Encore Ballroom at Wynn Las Vegas. This makes Coca-Cola a three-time recipient of the award.

Coca-Cola, using an immersive integrated marketing strategy, engaged fans, customers and employees across nearly every facet of NASCAR, including promotions, public relations, online, social media and retail.

November 14, 2013

As part of a week-long observance of Veteran's Day, Coca-Cola will host a ceremony to honor the men and women who have served the country, which includes more than 3,000 veterans employed by the company.

ATLANTA — As part of a week-long observance of Veteran's Day, Coca-Cola will host a ceremony to honor the men and women who have served the country, which includes more than 3,000 veterans employed by the company.

On Thursday, Retired First Class Sergeant Michael Schiltz will provide a keynote address where he will share his story of courage in the aftermath of an accident during a military campagin in Iraq. The 82nd Airborne Division "All-American" Chorus also will be on hand to pay tribute.

October 9, 2013

In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

CHICAGO — In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

October 9, 2013

The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.

CHICAGO — The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.

October 3, 2013

The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

CHICAGO — There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

August 12, 2013

Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.

Not all food is bad food. And no food is bad food if taken in moderation. According to panelists participating in the “Helping Your Shoppers Achieve Energy Balance to Support Active Healthy Living” panel sponsored by Coca-Cola, there are many misnomers in the marketplace regarding nutrition.

“We believe that consumers, in order to live a healthy, balanced lifestyle need to be educated about choices,” noted John Carroll, VP drug/dollar channel for Coca-Cola.

August 9, 2013

The philanthropic arm of the Coca-Cola Co. is donating nearly $9 million to organizations focused on well-being, community development and environmental protection.

ATLANTA — The philanthropic arm of the Coca-Cola Co. is donating nearly $9 million to organizations focused on well-being, community development and environmental protection.

August 8, 2013

The future of the beverage category is in low- and no-calorie drinks.

The future of the beverage category is in low- and no-calorie drinks. Consumers have been forsaking traditional sugary beverages in favor of healthier alternatives. Statistics from the American Beverage Association show that the average calories per serving from beverages has dropped 23% since 1998, and the number of calories in the American diet from added sugars in soda has fallen 39% since 2000. Sales of traditional carbonated beverages also have been sliding.

July 12, 2013

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

Coca-Cola Co. strategists and design teams are aggressively pursuing innovative retail concepts and hatching new merchandising strategies in collaboration with retail and restaurant partners.

The scene of this cutting-edge collaboration is its Shopper Experience Innovation Center in Atlanta. The center includes high-tech video tracking and communications technology, along with two large-scale spaces that can rapidly be transformed to resemble a whole range of realistic retail shopping environments.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

After a strong performance for several years, sales of sports drinks are showing some fatigue. The category, which had registered double-digit growth for the last several years, saw sales flatten in 2012. The good news is that Mintel projects the market for sports drinks to grow by 52% from 2013 to 2017.

June 14, 2013

Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.

 ATLANTA — Coca-Cola announced this week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.

June 13, 2013

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

ATLANTA — Powerade, a Coca-Cola brand, announced last week the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

May 9, 2013

Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas.

BETHESDA, Md. — Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas. Honest Fizz comes in four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer — the only organic zero-calorie root beer on the market. Honest Tea is sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. Low- and no calorie sodas are a fast-growing segment of the carbonated beverage market. Honest Fizz is available in 12-oz. single cans and six-packs.

April 18, 2013

Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

ATLANTA — Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.

March 29, 2013

Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

ATLANTA — Coca-Cola has filed a patent application with the U.S. Patent and Trademark Office for a new sugar-free beverage with added fiber, according to a report from the Atlanta Business Chronicle.

March 22, 2013

Walgreens opened its latest New York flagship store in the Empire State Building on Saturday morning, the retail pharmacy chain said.

DEERFIELD, Ill. — Walgreens is opening its latest New York flagship store in the Empire State Building, the retail pharmacy chain said Friday.

The store, scheduled to open Saturday at 10 a.m., will include an enhanced pharmacy designed to encourage greater interaction between pharmacists and patients, a health guide to help customers find health-and-wellness products and healthcare services ranging from immunizations to health tests. An "Ask Your Pharmacist" desk, private consultation rooms and Express Rx kiosks are included as well.

March 20, 2013

Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater set to hit store shelves on April 1.

NEW YORK — Glaceau, a Coca-Cola brand and maker of Vitaminwater and Smartwater, is injecting a little sparkle into its lineup with new Fruitwater.