Content about Closer

September 28, 2011

Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

PRINCETON, N.J. — Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

The TV spot, which began airing Sept. 21, showcases the five-time World Champion relief pitcher on the field, illustrating his grace under pressure demeanor.