Content about Clif Bar

May 1, 2013
Clif Bar launches workplace contest behind Luna bar

Clif Bar introduced an interactive contest under its Luna brand, the "Whole Nutrition Bar for Women," which will reward Luna vending machines to winning participants at their workplace.

EMERYVILLE, Calif. — Clif Bar on Wednesday introduced an interactive contest under its Luna brand, the "Whole Nutrition Bar for Women," which will reward Luna vending machines to winning participants at their workplace. 

“We’re flipping the typical perception of vending machine snack food on its head,” stated Rosa Compean, Luna brand director. “Luna is encouraging women to feed their strength and that starts by making healthier choices that add to their overall workplace wellness.”

April 25, 2013
Clif Bar adds CEO to Kevin Cleary's title

Clif Bar on Wednesday promoted Kevin Cleary, president and COO, to CEO.

EMERYVILLE, Calif. — Clif Bar on Wednesday promoted Kevin Cleary, president and COO, to CEO. In his new role as CEO, Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business operations.

Owners Gary Erickson and Kit Crawford will continue as co-chairs of Clif Bar's board of directors.

October 24, 2012
Clif Shot Blocks now available in Chocolate Cherry, a first for the category

Clif Bar doesn't think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

EMERYVILLE, Calif. — Clif Bar doesn't think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

October 3, 2012
Clif's seasonal flavors return for limited time

Clif Bar is bringing its iced gingerbread, peppermint stick and spice pumpkin pie energy bars to store shelves.

EMERYVILLE, Calif. — Clif Bar is bringing its iced gingerbread, peppermint stick and spice pumpkin pie energy bars to store shelves.

The three seasonal flavors, which join 16 year-round flavors, deliver Clif's athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. Made with 70% organic ingredients, the limited-edition bars are available now nationwide while supplies last for a suggested retail price of $1.39 per bar.

August 14, 2012
Clif recalls certain lots of blueberry crisp bars

Clif Bar on Monday initiated a voluntary recall of a small amount of 12-pack blueberry crisp Clif bars and individual mislabeled blueberry crisp Clif Bars in chocolate chip Clif bar wrappers with the "best by" date of 17MAR13G3, which were distributed to a limited number of stores predominately east of the Mississippi River.

EMERYVILLE, Calif. — Clif Bar on Monday initiated a voluntary recall of a small amount of 12-pack blueberry crisp Clif bars and individual mislabeled blueberry crisp Clif Bars in chocolate chip Clif bar wrappers with the "best by" date of 17MAR13G3, which were distributed to a limited number of stores predominately east of the Mississippi River.

July 9, 2012
Clif Bar challenges outdoor athletes to Meet the Moment

Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.

EMERYVILLE, Calif. — Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.

June 6, 2012
Clif Bar launches sixth annual 2 Mile Challenge

Clif Bar on Wednesday kicked off its sixth annual 2 Mile Challenge, partnering with cyclists to donate $100,000 to bike advocacy nonprofits when riders choose to pedal their bikes instead of drive cars for trips 2 miles or less.

EMERYVILLE, Calif. — Clif Bar on Wednesday kicked off its sixth annual 2 Mile Challenge, partnering with cyclists to donate $100,000 to bike advocacy nonprofits when riders choose to pedal their bikes instead of drive cars for trips 2 miles or less.

June 5, 2012
Clif Kid boosts Zbar Crispy line with new flavor

Clif Bar has expanded its Zbar Crispy line with a new cookies 'n cream flavor.

EMERYVILLE, Calif. — Clif Bar has expanded its Zbar Crispy line with a new cookies 'n cream flavor.

The USDA-certified organic bar, made with 8 g of organic whole grains and vitamins and minerals — calcium, iron, zinc and vitamin D, does not contain artificial flavors or colors, sweeteners or preservatives, high fructose corn syrup, hydrogenated oils, trans fat or ingredients sourced from GMOs. It joins other kid-friendly Zbar Crispy flavors, including chocolate, chocolate chip and peanut butter.

May 31, 2012
Clif Bar launches 100% organic line featuring CEO's namesake

Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

EMERYVILLE, Calif. — Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

The line was inspired by Kit Crawford, co-CEO of Clif Bar. Each bar contains just a handful of ingredients and is gluten-, soy- and dairy-free. The snack bar will be available in four flavors — berry almond, cashew, chocolate almond coconut and peanut butter.

Suggested retail price for the bars is $1.59.

May 16, 2012
Clif Bar wheels out bicycling promotion

Clif Bar on Tuesday announced its first-ever “Join the Ride” program, which invites consumers to describe how a new bicycle will help them live better.

NEW YORK  — Clif Bar on Tuesday announced its first-ever “Join the Ride” program, which invites consumers to describe how a new bicycle will help them live better. The program will focus on personal health and fitness, community involvement and green living. Individuals with the 50 most compelling entries will receive a Raleigh Route 3.0 bicycle and a Giro Reverb helmet.

March 20, 2012
Clif Bar sparks child ingenuity with return of Clif Kid Backyard Game of the Year contest

Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

EMERYVILLE, Calif. — Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

With new research that shows kids continue to spend more time in front of screens than outside, Clif Bar announced the contest returns for a second year to encourage kids ages 6 to 12 years to use their imaginations and reconnect with outdoor playtime. Once again kids will be asked to invent their very own backyard game idea for a chance to win a $10,000 scholarship, a Marin bicycle and Bell helmet and, this year, a trip to San Francisco.

January 26, 2012
Clif Bar introduces new salty-sweet option for its Luna brand

Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna Whole Nutrition Bar for Women brand.

EMERYVILLE, Calif. — Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna whole nutrition bar for women brand.

January 24, 2012
Clif launches flavor line extension for Clif Kid Zbar

Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.

EMERYVILLE, Calif. — Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.

“In a recent nationwide survey, Clif Kid learned that 75% of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” stated Jennifer Yun, brand director for Clif Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting.”

November 30, 2011
Clif Bar renews Honda LA Marathon sponsorship

Clif Bar on Tuesday boosted its commitment to the Honda LA Marathon with a two-year sponsorship for 2012 and 2013.

LOS ANGELES — Clif Bar on Tuesday boosted its commitment to the Honda LA Marathon with a two-year sponsorship for 2012 and 2013. Clif Bar will provide Honda LA Marathon runners with an array of sports nutrition made with organic ingredients, including Clif Bar energy bars, Clif Shot energy gel and Clif Shot Bloks energy chews.

October 4, 2011
Clif Bar volunteers improve outdoor areas on National Day of Action

Meet the Moment, a Clif Bar program celebrating athletic adventures and the places where they happen, culminated this past weekend with a National Day of Action, a day of volunteer activities to improve outdoor areas.

EMERYVILLE, Calif. — Meet the Moment, a Clif Bar program celebrating athletic adventures and the places where they happen, culminated this past weekend with a National Day of Action, a day of volunteer activities to improve outdoor areas.

October 4, 2011
Clif Kid provides seasonal health-friendly trick-or-treat option for parents

Clif Kid on Tuesday announced that its Full Moon Brownie Zbar, will be available for a limited time for families looking to give trick-or-treaters something a little more healthy this Halloween.

EMERVYVILLE, Calif. — Clif Kid on Tuesday announced that its Full Moon Brownie Zbar, will be available for a limited time for families looking to give trick-or-treaters something a little more healthy this Halloween. Full Moon Brownie combines a chocolate brownie with white chocolate chips in a snack bar made with organic ingredients and baked whole grains, plus 12 vitamins and minerals specific for kids.

September 20, 2011
Clif Bar introduces peppermint stick flavor

Clif Bar is gearing up for the holiday season with a new limited-edition flavor.

EMERYVILLE, Calif. — Clif Bar is gearing up for the holiday season with a new limited-edition flavor.

Peppermint stick joins spiced pumpkin pie and iced gingerbread limited-edition flavors, Clif Bar said. All three flavors are available nationwide (while supplies last) for a suggested retail price of $1.39.

September 15, 2011
Clif Bar targets college students through social media

Clif Bar on Thursday will begin rewarding college students who follow the brand through social media with a Clif Bar Energy Pack that includes Clif Bar bars, fitness tips, water bottles and other items for outdoor recreation.

EMERYVILLE, Calif. — Clif Bar on Thursday will begin rewarding college students who follow the brand through social media with a Clif Bar Energy Pack that includes Clif Bar bars, fitness tips, water bottles and other items for outdoor recreation.

“Clif Bar wants college students to know that getting outdoors for an active study break isn’t just a good idea for physical health, but can help you stay mentally sharp in the classroom," said Carly Lutz, brand director at Clif brands.

July 26, 2011
Clif Crunch, Clif Mojo expand lines with new flavors

Clif Crunch and Clif Mojo on Tuesday announced the expansion of their snack bar lineups with new flavors that now are available at grocery, natural food and mass merchandise stores nationwide.

EMERYVILLE, Calif. — Clif Crunch and Clif Mojo on Tuesday announced the expansion of their snack bar lineups with new flavors that now are available at grocery, natural food and mass merchandise stores nationwide.

Clif Crunch, the crunchy granola bar made with organic ingredients, has introduced blueberry crisp and chocolate peanut butter. The new Clif Crunch flavors will sell for a suggested retail price of $3.99 per 10-bar box.

July 22, 2011
Clif introduces coconut chocolate chip bar, improves recipes for two flavors

Clif Bar on Thursday announced the nationwide availability of a new flavor, coconut chocolate chip, as well as new recipes for two popular flavors: apricot and peanut toffee buzz.

EMERYVILLE, Calif. — Clif Bar on Thursday announced the nationwide availability of a new flavor, coconut chocolate chip, as well as new recipes for two popular flavors: apricot and peanut toffee buzz.

Coconut chocolate contains toasted coconut and chocolate chips, and according to Clif is a unique flavor combination to the energy bar category.

As to the improved flavor formulations, the company’s apricot bar now features 50% more apricots, and the peanut toffee buzz bar contains more peanut butter and real toffee pieces to enrich the taste of every bar.

May 17, 2011
Clif Bar launches social site Meet the Moment

Clif Bar on Monday introduced Meet the Moment, a social site where people can share inspiring athletic photos and stories of accomplishment.

EMERYVILLE, Calif. — Clif Bar on Monday introduced Meet the Moment, a social site where people can share inspiring athletic photos and stories of accomplishment.

As part of the site launch, at MeettheMoment.com, Clif Bar will award three people who upload the most inspirational and creative moments by July 31 an opportunity to pursue their dream adventure. Each winner will select the adventure of their choice (up to a maximum value of $12,000).

January 20, 2011
Clif Bar's Luna line takes a dip in chocolate

Clif Bar on Wednesday introduced several new chocolate flavors across its Luna line of nutritional bars for women in time for Valentine’s Day. Luna Bar offers chocolate-dipped coconut and chocolate chunk varieties, while Luna Protein introduces mint chocolate chip and chocolate flavors.

BERKELEY, Calif. — Clif Bar on Wednesday introduced several new chocolate flavors across its Luna line of nutritional bars for women in time for Valentine’s Day. Luna Bar offers chocolate-dipped coconut and chocolate chunk varieties, while Luna Protein introduces mint chocolate chip and chocolate flavors.

November 3, 2010
Clif introduces reformulated shot energy gel

Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a...

EMERYVILLE, Calif. Clif Bar on Thursday announced the introduction of a revamped Clif Shot energy gel, a line of all-natural and organic energy gels with a formula that emphasizes effectiveness, taste and consistency in easy-to-use packaging.

 

September 13, 2010
Clif Kid makes seasonal bar available year-round

Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line....

BERKELEY, Calif. Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line.

 

Due to the popularity of Spooky S’mores Organic ZBar, the Halloween seasonal now will join the regular ZBaR family of baked, whole grain, organic energy bars for kids.

 

 

June 28, 2010
Clif Bar selling company via ESOP

Clif Bar on Tuesday announced the selling of family-owned common stock to its employees through...