Content about Clif Bar

April 9, 2014

Target has announced the debut of “Made to Matter – Handpicked by Target” — a first-of-its-kind collection that brings together 17 natural, organic and sustainable brands.

MINNEAPOLIS —Target has announced the debut of “Made to Matter – Handpicked by Target” — a first-of-its-kind collection that brings together 17 natural, organic and sustainable brands.

“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” stated Kathee Tesija, EVP, merchandising and supply chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”

April 8, 2014

Clif Bar on Tuesday introduced Kit’s Organic Fruit + Seed, a snack bar made with all organic fruit and seeds.

EMERYVILLE, Calif. — Clif Bar on Tuesday introduced Kit’s Organic Fruit + Seed, a snack bar made with all organic fruit and seeds. Kit’s Organic Fruit + Seed is the vision of Kit Crawford, owner and co-chief visionary officer of Clif Bar, whose passion for organic farming and kitchen-crafted food inspired this bar. Motivated by her own experiences on her family farm and in her kitchen, Kit’s Organic Fruit + Seed is made with only a handful of ingredients and no added sugar.

March 12, 2014

Clif Kid, a maker of organic snacks for kids, has announced the nationwide availability of the newest addition to the Clif Kid Zbar line — Zbar Protein.

EMERYVILLE, Calif. — Clif Kid, a maker of organic snacks for kids, has announced the nationwide availability of the newest addition to the Clif Kid Zbar line — Zbar Protein.

A snack made with organic whole grains, Zbar Protein is designed to be a good source of complete protein.

March 4, 2014

Clif Bar & Co. on Monday introduced its latest line of snack bars — Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate.

EMERYVILLE, Calif. — Clif Bar & Co. on Monday introduced its latest line of snack bars — Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate. Crafted with 70% organic ingredients, Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate deliver a convenient and gluten-free snack that supports today’s on-the-go lifestyle, Clif Bar noted. 

January 15, 2014

Clif Bar on Tuesday announced two new flavors to its Luna Protein line — lemon vanilla and chocolate coconut almond.

EMERYVILLE, Calif. — Clif Bar on Tuesday announced two new flavors to its Luna Protein line — lemon vanilla and chocolate coconut almond. Lemon vanilla is the first Luna Protein bar without a chocolate coating.

October 4, 2013

Clif Kid, maker of organic snacks for active kids, on Thursday introduced Zbar Monster Chocolate Mint — a seasonal offering for Halloween.

EMERYVILLE, Calif. — Clif Kid, maker of organic snacks for active kids, on Thursday introduced Zbar Monster Chocolate Mint — a seasonal offering for Halloween. 

A nutritious alternative to candy, Zbar Monster Chocolate Mint combines the flavor of chocolate with a hint of mint in a snack bar made with USDA-certified organic ingredients.

September 27, 2013

Pecan pie brings together nuts and spices to create a traditional, nostalgic flavor reminiscent of the holidays. Made with organic ingredients specifically chosen by athletes and foodies in the Clif Kitchen, the recipe delivers nutrition for sustained energy, the company stated

EMERYVILLE, Calif. — Clif Bar introduced its newest seasonal flavor, pecan pie. Pecan pie brings together nuts and spices to create a traditional, nostalgic flavor reminiscent of the holidays. Made with organic ingredients specifically chosen by athletes and foodies in the Clif Kitchen, the recipe delivers nutrition for sustained energy, the company stated.

September 20, 2013

Clif Bar & Co. has been named one of the best workplaces in the United States by Great Place to Work.

EMERYVILLE, Calif. — Clif Bar & Co. has been named one of the best workplaces in the United States by Great Place to Work. The 2013 annual list recognizing exceptional workplace cultures at small- and medium-size companies was published Thursday in Fortune magazine.

September 12, 2013

Clif launched a new line of performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix.

EMERYVILLE, Calif. — Clif on Thursday launched a new line of performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. In combination with Clif Shot Bloks and Clif Shot Energy Gel, the Clif Shot Portfolio now effectively covers athletes’ needs before, during and after activity.

August 21, 2013

Clif Bar announced the two winners of the "Feed Your Strength ... At Work!" contest — Yurbuds, a St. Louis-based company that makes custom fit, high-end earphones; and 4Moms a company dedicated to making innovative baby products located in Pittsburgh.

EMERYVILLE, Calif. — Clif Bar on Tuesday announced the two winners of the "Feed Your Strength ... At Work!" contest — Yurbuds, a St. Louis-based company that makes custom fit, high-end earphones; and 4Moms a company dedicated to making innovative baby products located in Pittsburgh. 

As the two grand prize winners, each company will receive a Luna vending machine filled with complimentary Luna bars and will get the chance to participate in six nutrition consultation sessions led by the Luna brand's nutrition team.

June 12, 2013

Clif Bar and Co. launched its Sierra Trail Mix, the newest flavor in the company’s flagship product line.

EMERYVILLE, Calif. — Clif Bar and Co. on Wednesday launched its Sierra Trail Mix, the newest flavor in the company’s flagship product line. 

Sierra Trail Mix is the first Clif Bar flavor made with sustainably grown cocoa from Rainforest Alliance Certified farms and will display the frog seal on the package. The CLIF Bar portfolio now offers 17 great-tasting and distinctive flavors for athletes to push further with sustained energy.

May 1, 2013

Clif Bar introduced an interactive contest under its Luna brand, the "Whole Nutrition Bar for Women," which will reward Luna vending machines to winning participants at their workplace.

EMERYVILLE, Calif. — Clif Bar on Wednesday introduced an interactive contest under its Luna brand, the "Whole Nutrition Bar for Women," which will reward Luna vending machines to winning participants at their workplace. 

“We’re flipping the typical perception of vending machine snack food on its head,” stated Rosa Compean, Luna brand director. “Luna is encouraging women to feed their strength and that starts by making healthier choices that add to their overall workplace wellness.”

April 25, 2013

Clif Bar on Wednesday promoted Kevin Cleary, president and COO, to CEO.

EMERYVILLE, Calif. — Clif Bar on Wednesday promoted Kevin Cleary, president and COO, to CEO. In his new role as CEO, Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business operations.

Owners Gary Erickson and Kit Crawford will continue as co-chairs of Clif Bar's board of directors.

October 24, 2012

Clif Bar doesn't think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

EMERYVILLE, Calif. — Clif Bar doesn't think energy chews should always have to be simply fruit-flavored. In a first for the predominantly fruit-flavored category, the company has introduced its Chocolate Cherry flavor to its Clif Shot Blocks line of energy chews for performance athletes.

October 3, 2012

Clif Bar is bringing its iced gingerbread, peppermint stick and spice pumpkin pie energy bars to store shelves.

EMERYVILLE, Calif. — Clif Bar is bringing its iced gingerbread, peppermint stick and spice pumpkin pie energy bars to store shelves.

The three seasonal flavors, which join 16 year-round flavors, deliver Clif's athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. Made with 70% organic ingredients, the limited-edition bars are available now nationwide while supplies last for a suggested retail price of $1.39 per bar.

August 14, 2012

Clif Bar on Monday initiated a voluntary recall of a small amount of 12-pack blueberry crisp Clif bars and individual mislabeled blueberry crisp Clif Bars in chocolate chip Clif bar wrappers with the "best by" date of 17MAR13G3, which were distributed to a limited number of stores predominately east of the Mississippi River.

EMERYVILLE, Calif. — Clif Bar on Monday initiated a voluntary recall of a small amount of 12-pack blueberry crisp Clif bars and individual mislabeled blueberry crisp Clif Bars in chocolate chip Clif bar wrappers with the "best by" date of 17MAR13G3, which were distributed to a limited number of stores predominately east of the Mississippi River.

July 9, 2012

Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.

EMERYVILLE, Calif. — Clif Bar’s Meet the Moment program on Monday invited outdoor enthusiasts to inspire and be inspired, empowering them to Protect the Places We Play by sharing their photos and stories of outdoor adventure at MeetTheMoment.com. Through user interaction with the site, Clif Bar will donate up to $100,000 to five nonprofits dedicated to preserving the outdoors, the company stated.

June 6, 2012

Clif Bar on Wednesday kicked off its sixth annual 2 Mile Challenge, partnering with cyclists to donate $100,000 to bike advocacy nonprofits when riders choose to pedal their bikes instead of drive cars for trips 2 miles or less.

EMERYVILLE, Calif. — Clif Bar on Wednesday kicked off its sixth annual 2 Mile Challenge, partnering with cyclists to donate $100,000 to bike advocacy nonprofits when riders choose to pedal their bikes instead of drive cars for trips 2 miles or less.

June 5, 2012

Clif Bar has expanded its Zbar Crispy line with a new cookies 'n cream flavor.

EMERYVILLE, Calif. — Clif Bar has expanded its Zbar Crispy line with a new cookies 'n cream flavor.

The USDA-certified organic bar, made with 8 g of organic whole grains and vitamins and minerals — calcium, iron, zinc and vitamin D, does not contain artificial flavors or colors, sweeteners or preservatives, high fructose corn syrup, hydrogenated oils, trans fat or ingredients sourced from GMOs. It joins other kid-friendly Zbar Crispy flavors, including chocolate, chocolate chip and peanut butter.

May 31, 2012

Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

EMERYVILLE, Calif. — Clif Bar on Thursday introduced its Clif Kit’s Organic line, featuring snack bars made with 100% organic fruit and nuts.

The line was inspired by Kit Crawford, co-CEO of Clif Bar. Each bar contains just a handful of ingredients and is gluten-, soy- and dairy-free. The snack bar will be available in four flavors — berry almond, cashew, chocolate almond coconut and peanut butter.

Suggested retail price for the bars is $1.59.

May 16, 2012

Clif Bar on Tuesday announced its first-ever “Join the Ride” program, which invites consumers to describe how a new bicycle will help them live better.

NEW YORK  — Clif Bar on Tuesday announced its first-ever “Join the Ride” program, which invites consumers to describe how a new bicycle will help them live better. The program will focus on personal health and fitness, community involvement and green living. Individuals with the 50 most compelling entries will receive a Raleigh Route 3.0 bicycle and a Giro Reverb helmet.

March 20, 2012

Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

EMERYVILLE, Calif. — Clif Bar on Tuesday announced the return of the Clif Kid Backyard Game of the Year contest.

With new research that shows kids continue to spend more time in front of screens than outside, Clif Bar announced the contest returns for a second year to encourage kids ages 6 to 12 years to use their imaginations and reconnect with outdoor playtime. Once again kids will be asked to invent their very own backyard game idea for a chance to win a $10,000 scholarship, a Marin bicycle and Bell helmet and, this year, a trip to San Francisco.

January 26, 2012

Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna Whole Nutrition Bar for Women brand.

EMERYVILLE, Calif. — Clif Bar on Thursday announced a flavor line extension — peanut honey pretzel — for its Luna whole nutrition bar for women brand.

January 24, 2012

Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.

EMERYVILLE, Calif. — Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.

“In a recent nationwide survey, Clif Kid learned that 75% of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” stated Jennifer Yun, brand director for Clif Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting.”

November 30, 2011

Clif Bar on Tuesday boosted its commitment to the Honda LA Marathon with a two-year sponsorship for 2012 and 2013.

LOS ANGELES — Clif Bar on Tuesday boosted its commitment to the Honda LA Marathon with a two-year sponsorship for 2012 and 2013. Clif Bar will provide Honda LA Marathon runners with an array of sports nutrition made with organic ingredients, including Clif Bar energy bars, Clif Shot energy gel and Clif Shot Bloks energy chews.