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CINCINNATI — In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

CINCINNATI — Procter & Gamble’s Head & Shoulders has announced that, for the 2011 NFL season, Troy Polamalu and his iconic hair will be immortalized in wax at Madame Tussauds, which displays waxworks of notable figures.

Polamalu, who has been growing his hair for nearly a decade to honor his Samoan roots, is marking his third year as a spokesman for Head & Shoulders.

CINCINNATI — Kroger announced that its annual Honoring Our Heroes fundraising campaign to support the United Service Organizations garnered $1.5 million.

The funds were raised in partnership with customers and associates through a variety of in-store activities at Kroger stores nationwide, as well as online at HonoringOurHeroes.com. Procter & Gamble and Anheuser Busch also participated in the program and contributed $250,000 each in conjunction with special sales programs in Kroger stores.

CINCINNATI — Kroger has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October, the grocer announced Monday.

"We are honored that so many of our courageous associates are willing to share their experiences as breast cancer survivors," stated David Dillon, Kroger's chairman and CEO. "Their inspirational stories educate and encourage others to better care for each other and their own health."

CINCINNATI — Kroger announced that it has become a member of the U.S. Hispanic Chamber of Commerce Million Dollar Club.

According to Kroger, membership into the USHCC Million Dollar Club, is awarded to corporations who have spent between $25 million to more than $500 million with Hispanic suppliers, in the previous year.

This is Kroger's second consecutive year of qualifying for membership. The company was inducted in the $250 to $500 million annual expenditure category.

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

CINCINNATI — The vast majority of pharmaceutical overdoses in children that resulted in a trip to the emergency room resulted from self-ingestion, according to a study released Friday.

CINCINNATI — Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

"The sluggish economy continues to strain household budgets while increasing consumer anxiety," Dillon said. "In fact, customers tell us their expectation for the economy are more pessimistic now than at any time this year."

CINCINNATI — Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

CINCINNATI — Kroger has announced the promotion of Joe Fey as president of the Quality Food Centers division.

Fey, 57, has been VP merchandising for the company's Michigan division. He succeeds Donna Giordano, who was recently promoted to president of the Ralphs division in California.

CINCINNATI — Procter & Gamble's Charmin brand broke the Guinness World Record for the world's largest toilet roll.

Charmin said on Friday, which marks National Toilet Paper Day, that the roll measures more than 8 ft. high and a diameter for more than 9 ft. wide and is made entirely of Charmin toilet tissue. The roll was created at P&G's Paper Products company, located outside of Cape Girardeau, Mo., and transported to P&G's headquarters in Cincinnati for the unveiling.

CINCINNATI — Kroger on Tuesday revealed results of its "Kroger Comforts Moms" survey to help understand the mindset of moms with young children.