Content about Church & Dwight

November 4, 2011

The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.


The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.


September 28, 2011

Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

PRINCETON, N.J. — Church & Dwight, the maker of Arrid Extra Dry antiperspirant deodorant, has partnered with New York Yankees closing pitcher Mariano Rivera to launch the brand's new advertising campaign.

The TV spot, which began airing Sept. 21, showcases the five-time World Champion relief pitcher on the field, illustrating his grace under pressure demeanor.

September 13, 2011

Church & Dwight on Tuesday launched its new Arm & Hammer Simply Saline neti pot kit, which uses a formula that is pH balanced with Arm & Hammer baking soda to help prevent stinging or discomfort commonly associated with saline irrigation.

PRINCETON, N.J. — Church & Dwight on Tuesday launched its new Arm & Hammer Simply Saline neti pot kit, which uses a formula that is pH balanced with Arm & Hammer baking soda to help prevent stinging or discomfort commonly associated with saline irrigation.

September 12, 2011

Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents.

PRINCETON, N.J. — Church & Dwight has added a Sensitive Skin Plus scent detergent to its line of Arm & Hammer sensitive skin laundry detergents. The new detergent, which features a skin-friendly fresh scent that’s hypoallergenic and clinically tested to be good to sensitive skin, is a scented alternative to Arm & Hammer’s Perfume and Dye Free laundry detergent.


August 24, 2011


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month, noting that a line of full-sized personal massagers under the Trojan banner has launched through all classes of trade. “This is a category of new white space for our Trojan brand to enter,” he said.


August 5, 2011

Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

PRINCETON, N.J. — Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

July 29, 2011

Church & Dwight on Thursday evening kicked off a guerilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

PRINCETON, N.J. — Church & Dwight on Thursday evening kicked off a guerrilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

June 14, 2011

New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).

PRINCETON, N.J. — New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).

The Midwest reported an average of 125 times per year (2.4 times per week), the West reported an average of 120 times per year (2.3 times per week) and the South reported an average of 114 times per year (2.1 times per week).

May 31, 2011

Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.

PRINCETON, N.J. — Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.

May 23, 2011

Church & Dwight in April launched the First Response Digital Ovulation Test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone surge — the hormonal indication of ovulation — based on her own individual hormone levels.

PRINCETON, N.J. — Church & Dwight in April launched the First Response Digital Ovulation Test, a new at-home ovulation test that can detect a woman’s personal luteinizing hormone surge — the hormonal indication of ovulation — based on her own individual hormone levels.

April 27, 2011

Church & Dwight on Tuesday announced the launch of its First Response digital ovulation test, a new at-home ovulation test that can detect a woman's personal luteinizing hormone, or LH, surge — the hormonal indication of ovulation — based on her own individual hormone levels.

PRINCETON, N.J. — Church & Dwight on Tuesday announced the launch of its First Response digital ovulation test, a new at-home ovulation test that can detect a woman's personal luteinizing hormone, or LH, surge — the hormonal indication of ovulation — based on her own individual hormone levels.

April 25, 2011

As of this past fall, many retailers began facing their condom displays upright as part of a supplier-driven efficiency program that will end up creating additional shelf space. On average, three vertical condom packages will occupy the same space once taken by only two horizontal condom packages. That means last year, only four packages would have fit in this shelf shot, taken at CVS. 


February 14, 2011

The National Advertising Division of the Council of Better Business Bureaus last week recommended that SPD Swiss Precision Diagnostics, manufacturer of the Clearblue Easy Digital home pregnancy test, modify its advertising to clarify to consumers that the test only delivers completely “certain” results on or after the day of a consumer’s expected menstrual period.

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus last week recommended that SPD Swiss Precision Diagnostics, manufacturer of the Clearblue Easy Digital home pregnancy test, modify its advertising to clarify to consumers that the test only delivers completely “certain” results on or after the day of a consumer’s expected menstrual period.

February 9, 2011

Church & Dwight celebrated an earnings per share increase of 10% to $3.75 per share by ringing the closing bell at the New York Stock Exchange Tuesday.

PRINCETON, N.J. — Church & Dwight celebrated an earnings per share increase of 10% to $3.75 per share by ringing the closing bell at the New York Stock Exchange Tuesday.

C&D posted 2010 sales increases of 2.7% to $2.6 billion.

January 6, 2011

Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

PRINCETON, N.J. — Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

December 27, 2010

In an unconventional move for a condom maker, Church & Dwight's Trojan brand will have a booth at CES.

PRINCETON, N.J. — In an unconventional move for a maker of consumer healthcare products, Church & Dwight’s Trojan condom brand will be a first-time exhibitor at the 2011 International Consumer Electronic Show. The company plans to use the highly publicized event to unveil a host of new products, including a multitip personal massager and “the new thinnest latex condom in brand history,” according to the company.

October 7, 2010

Arm & Hammer is helping cat owners fight litter box odors with its new Arm...

PRINCETON, N.J. Arm & Hammer is helping cat owners fight litter box odors with its new Arm & Hammer Double Duty Clumping litter, designed to eliminate urine and feces odors.

March 16, 2008

Today’s consumers are not only more interested in their appearance, they also want more convenience...